The Future of Mobile Product Discovery! Usability Guidelines, Best Practices and Deborah Lippmann’s Approach to Experience-Driven Commerce

1. The Future of Mobile Product Discovery!
Usability Guidelines, Best Practices and Deborah Lippmann’s
Approach to Experience-Driven Commerce

2. OBSERVATION
Few guidelines
but
everyone is still
testing & learning
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3. RECENT SEARCHES
Clearly label recent searches
to prompt shoppers to restart
their discovery process
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Mobile shoppers tend to repeat searches, within the same
session and in different sessions.
Recent searches should
be shown first. Place
recent searches above
other keyword suggestions

4. Query:
Nsil cilor
ADVANCED SPELLCHECK
Key proximity errors are the most
common errors on Mobile
© 2015 Unbxd Software Private Limited. All rights reserved.
Spellcheck on Mobile should account for key-proximity
errors

5. 1ST STEP – CATEGORY REFINEMENT
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Make customers narrow down to a sub-category first.
Especially for head queries.
Notice how the category
filter is the most prominent
element on the page.

6. ONE-CLICK PRODUCT DISCOVERY
Seamless product discovery is even more important on
mobile.
Expand window to
reveal similar products
Go back to
original results
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7. NEW AVENUES
Use mobile specific avenues like notifications to show
personalized recommendations
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Recommendations in
the notifications pane

8. DEBORAHLIPPMANN.COM
&
UNBXD

9. A CUSTOM SOLUTION FOR
DEBORAH LIPPMANN’S MOBILE SITE
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- Mobile Autocomplete
- Highly Relevant Site Search
6 Query Types
- Mobile-friendly Refinement
- Advanced Error Tolerance
- Personalized Recommendations
- Drag & Drop Merchandising

10. BUSINESS IMPACT
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28.6%
Increase in
Revenue
40%
Increase in
Conversion
Rate
45%
Increase in
Number of
Orders

11. KEY TAKEAWAYS
© 2015 Unbxd Software Private Limited. All rights reserved.
1. Mobile Product Discovery:
Search > Recommendations > Navigation!
2. Desktop practices are not always meant for Mobile!!
3. Usability should be your primary concern. Shoppers
are more likely to exit on Mobile due to a frustrating
discovery process !
4. Not every practice applies to your site. Mobile
experiences are still nascent. Test, iterate and repeat!

12. Thank You
Monal Patel
monal@unbxd.com
302-276-4673
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