The document summarizes different advertising media and promotion strategies used by Apple. It discusses how Apple utilizes television, radio, email, newspapers, magazines, the internet, and social networks to advertise its products. It then shows Apple's large operating profits compared to other tech companies in Q4 2012. The document then discusses elements of Apple's marketing mix, including its product design, pricing strategy of justifying higher prices through quality and features, and promotional activities like advertisements and knowledgeable employees in Apple stores. It also outlines services provided directly by Apple like self-servicing accounts and customer support in Apple stores. In the end, it asks if the reader thinks Apple's promotional campaign has been effective overall.

1. Advertising Media
or
Media Mix
used in Promotion
Present by:
GGMLM

2. Well, Who am us actually?We are Group
Good
Gadget
Man
Love
Most
GGMLM

3. Goh Wei Ren
Gan Chun Wai
Hafizuddin
Lim Wei Yang Matthew Wong Hoong Jin
Phua June Jin
GGMLM

4. Kind of
Advertising
Media
using in Now day

5. Television
Radio
Email
Newspaper
Magazine
Internet
Social Network
Success

6. Apple Mac
(45%)
Dell (13%)
HP (7%)
Asus
(6%)
Other (29%)
Percent of Operating Profit in Q4 2012
source from (http://www.imore.com/apple-vs-android-marketshare-and)

7. HowAPPLE
Gainthe highest Profit
In the Industry ?

8. M
a
r
k
e
t
i
n
g
M
i
x

9. Product
Edge to edge glass
The glass that surrounds
The LED- backlit display
wrap around the edge of the
aluminum enclosure.
Tapered pedestal
Another victory over
clutter, the finely
tapered aluminum
pedestal practically
disappears on desktop
Redesigned speaker
New speaker deliver louder,
clearer sound with better
bass response and
less distortion
Apple MacBook

10. Price
Apple ignores the standard by not only pricing their technology more than
2x what their competitors charge, but doing so without blinking.
But, why???
Answer:
1. They build beautiful products for an audience that loves them
passionately.
2. They justify their price with features and benefits that can’t be
matched.
Sell on Value, not Price

11. Promotion
i. Advertising
Create a large amount of
advertisements that can
be found on any television
network, in any
technology magazine, and
all over the Internet
ii. Personal Selling
Walking into any Apple Store will
reveal that Employees
are often knowledgeable,
young Generation Y or X age
range sales representatives who are trained
thoroughly in both
product information and customer service

12. Place
Apple distribute its product globally via Apple Retail Store. In Apple Retail Store,
consumer will be Advice or Guide through a test drive on any Apple product
before they purchase it. Consumer can also get all their questions answered by
a knowledgeable Specialist.

13. What Services
provided by
APPLE?

14. Self-Servicing
Account Program
Apple’s Self-Servicing Account (SSA) program is designed for institutions and
businesses that want the convenience of repairing their own products. Program
participants ("Self-Servicers") must have an installed base of at least 50 Apple
computers, are authorized to repair only the products they own or lease, and may not
perform repair work for third parties.
 Hardware Certification (Macintosh Service Certification Exam)
 Mac OS Certification(Mac OS X Troubleshooting Exam)

15. Apple Store
Customer Service
Apple Store customer service offer industry expertise, multi-platform
services, and Mac-based solutions for a wide variety of organizations.
Answer:
 Apple Application Support
 Account and Billing Support
 Apple Application Support
 Phone Support
What service can we get in Apple Store?

16. On the whole, do you think the campaign
is effective?

18. The End
Thank you for your attention 
Bye Bye ……