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Unboring Service Design with Craft & Creativity
This document discusses ways to make service design more engaging through creativity. It recommends three principles: 1) Make it human by designing technology that approaches people empathetically rather than mechanically. 2) Make it a story by framing necessary tasks as narratives that people want to engage with. 3) Make it count by tracking user activities and gamifying life experiences. The document provides examples for how these principles could be applied, such as creating character-based stories to motivate tooth brushing or designing mobile apps that turn daily tasks into games.
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Unboring Service Design with Craft & Creativity
- 1. Unboring service design withcraft & creativity 24/02/2015
- 2. Hi! Daniël Sytsma Partner &Creative Director Achtung! & Kraftwerk
- 3. Today 3 ways tounbore service design.
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- 5. 2Make it astory
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- 15. Creative agency Designagency
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- 20. UX designers Illustrators Filmdirectors Developers Researchers Scientists Creatives Producers Designers 3D artists Sound designers Model builders Photographers Set builders Technologists Marketeers Editors Writers Car mechanics Hardware engineers Graffiti artists Stylists Art directors Actors Puppeteers Backend developers
- 21. What is servicedesign?
- 22. “Service Design isan emerging field focused on the creation of well thought through experiences using a combination of intangible and tangible mediums. It provides numerous benefits to the end user experience when applied to sectors such as retail, banking, transportation, & healthcare. Service design as a practice generally results in the design of systems and processes aimed at providing a holistic service to the user.This cross- disciplinary practice combines numerous skills in design, management and process engineering. Services have existed and have been organised in various forms since time immemorial. However, consciously designed services that incorporate new business models are empathetic to user needs and attempt to create new socio-economic value in society. Service design is essential in an knowledge driven economy.” Mark Stickdorn
- 23. “Service Design isan emerging field focused on the creation of well thought through experiences using a combination of intangible and tangible mediums. It provides numerous benefits to the end user experience when applied to sectors such as retail, banking, transportation, & healthcare. Service design as a practice generally results in the design of systems and processes aimed at providing a holistic service to the user.This cross- disciplinary practice combines numerous skills in design, management and process engineering. Services have existed and have been organised in various forms since time immemorial. However, consciously designed services that incorporate new business models are empathetic to user needs and attempt to create new socio-economic value in society. Service design is essential in an knowledge driven economy.” Mark Stickdorn
- 24. When you havetwo coffee shops next to each other that sell the same product at the same price, service design is the reason why you walk into one and not the other. Marc Fonteijn
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- 26. From car business tomobility service
- 27. The average caris used for only an hour a day.
- 28. Service design can increasethat efficiency.
- 29. Uber wants tobe a cheaper alternative to owning a car.
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- 31. Tesla just enteredthe energy market with a special battery for your house.
- 32. Medical Retail Banking DeliveryMediaFood Mobility Energy Education Fashion
- 33. “WE CANNOT SOLVE OURPROBLEMS WITH THE SAME THINKING WE USED WHEN WE CREATED THEM.”
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- 35. 3 key principles Makeit human Make it a story Make it count
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- 38. “You don’t wanta machine that’s always telling you the answer. You want one that approaches you like, ‘Let’s solve this together’”. Spike Jonze, about ‘Her’
- 39. Make technology morehuman.
- 43. 31. Choice ofLaw The State of Georgia’s laws, except for conflict of laws rules, will apply to any dispute related to these Terms or the Service. Any dispute related to the Terms, the Privacy Policy, or the Service itself will be decided by the state and federal courts in Fulton County, Georgia, and each party will be subject to the jurisdiction of those courts. 32. Force Majeure We won’t be held liable for any delays or failure in performance of any part of the Service, from any cause beyond our control. This includes, but is not limited to, acts of God, changes to law or regulations, embargoes, war, terrorist acts, riots, fires, earthquakes, nuclear accidents, zombie apocalypse, floods, strikes, power blackouts, volcanic action, unusually severe weather conditions, and acts of hackers or third- party internet service providers. 33. Survivability Even if this Agreement is terminated, the following sections will continue to apply: Proprietary Rights Owned by Us, Proprietary Rights Owned by You, Compliance with Laws, Limitation of Liability, No Warranties, Indemnity, Choice of Law, Severability, and Entire Agreement. 34. Severability If it turns out that a section of this Agreement isn’t enforceable, then that section will be removed or edited as little as necessary, and the rest of the Terms will still be valid.
- 45. Find true humanrelevance Don’t talk like a machine Be thoughtful in every little detail 1. Make it human
- 46. 2Make it astory
- 47. Turning something youhave to do, into something you want to do.
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- 52. 24 days =routine
- 60. PETE THE PIRATE ANDHIS ONE WOODEN TOOTH RAMONE THE RUSTY RAPPER AND HIS RUSTY GRILL SHAWN THE TOOTHLESS SHARK AND HIS GUMMY SMILE TAYLOR THE TOOTHLESS TOOTH FAIRY ROSIE THE RABBIT AND HER YELLOW BUCK TEETH VICKY THE ONE FANG VAMPIRE
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- 72. With mobile technology, lifebecomes a game platform
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- 76. Conclusion Make it human Makeit a story Make it count
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