The document is an "Ultimate Pinterest Planner" that provides monthly strategies and tips for using Pinterest to promote a business. Each month includes sections with suggestions on what types of content to pin based on trends, what to promote, ideas for content planning, a tip of the month, and action items. The goal is to help users strategically build their business on Pinterest throughout the year without feeling overwhelmed. It also provides space to track monthly statistics and includes introductions on how to get started and maximize results from the planner.

1. PLAN
Strategy to help you stay on
trend and ahead of the crowd.
What to Pin right now based on
trends we’ve seen in the past.
What you should and shouldn't
be spending your cash on.
PIN PROMOTE
Ultimate
Pinterest Planner

2. Strategy to help you stay on
trend and ahead of the crowd.
What to Pin right now based on
trends we’ve seen in the past.
What you should and shouldn't
be spending your cash on.
Welcome!
A Pinterest account can be a great asset to any business but learning how
to manage it correctly is key. The Ultimate Pinterest Planner is a helpful
year-long tool to help keep your business moving forward and your
Pinterest marketing fresh. Here’s what to expect and how to get the most
out of your planner.
E A C H M O N T H W I L L I N C L U D E :
What to Pin
What to Pin right now based on trends
we’ve seen in the past. While trends come
and go, the one constant on Pinterest is
that people plan ahead. STAY ahead when
you follow these suggestions.
What to Promote
What to Promote right now based on what
people are acting on now. While there is
some overlap with WHAT TO PIN, this
section will give you ideas on what might
be worth spending money on. Get A-Z
help on promoting Pins here.
Content Planning Ideas
You’ll want to Pin content on these topics
next month, so start blogging now!
Tip of the Month
A unique, and often fun tactic to try to
spice up your Pinterest account. You might
be surprised by what makes an impact.
Action Items
Each month lists suggested action items
aimed at empowering you to you build
your business with Pinterest throughout
the year without feeling overwhelmed. This
can be as simple as updating your top 10
posts on your blog or optimizing Pin
descriptions on popular Pins. These action
items help us get in the habit of thinking
strategically for Pinterest.

3. Strategy to help you stay on
trend and ahead of the crowd.
What to Pin right now based on
trends we’ve seen in the past.
What you should and shouldn't
be spending your cash on.
Before You
Get Started
Put your best Pinning foot forward with a board cleanup.
or 'New to Pinterest?
Start here.'
If you’re brand new to Pinterest, you might enjoy
‘How Does Pinterest Work?’
If you’re an experienced Pinner looking to up your game,
try, ‘“Why Aren’t My Pins Being Seen? Diving Into The
Pinterest Smart Feed.’”
1
2
3
Learn to craft the perfect Pin with our handy checklist.
Print out page 3 of this calendar and jot down your
starting Pinterest statistics.
Or maybe you’re looking for
inspiration to go the distance - Why patience is vital on
Pinterest.
Get a free month of Tailwind - you’ll need it for many of
the tips and action items.
#ultimatepinterestplanner

4. What to Pin right now based on
trends we’ve seen in the past.
What you should and shouldn't
be spending your cash on.
STATISTICSPinterest
Page Views Track Pinterest pageviews in Google Analytics (past 30 days)
Pinterest Followers Record your total follower count
Average Daily Saves Record average daily saves (repins) from Analytics >
Profile > Saves. Be sure to change the date range to the month you’re tracking.
January 1
Save (Repin) RatesFollowersPage Views
February 1
March 1
April 1
May 1
June 1
July 1
August 1
September 1
October 1
November 1
December 1
#ultimatepinterestplanner

5. What to Pin
Spring Cleaning
Healthy Recipes
Valentine’s Day
Fitness Tips
Healthy Food
Business Planning
Year-specific Printable Downloads
St. Patrick’s Day
Easter
Try a slightly taller Pin to take up more space.
While the recommended image size is 600x900px,
you can go a bit taller without getting cut off in
the feed.
Check that your Group boards are still effective.
Leave spammy or inactive boards and find new
ones to join. → Go to Board Insights in Tailwind to
determine which ones are worth your time.
What to Promote
Content Planning Ideas
Tip of the Month
Monthly Action Tip
Habit Building
Super Bowl
January
Organization Tips
Spring Break
Fitness
#ultimatepinterestplanner

6. What to Pin
Spring Break
St. Patrick’s Day
Comfort Food
Valentine’s Day Decor
Date Ideas
Gift Ideas
Easter
Outdoor Fun
Add one or two relevant hashtags to your Pin
descriptions.
Look at the Interests of your Audience in Pinterest
Analytics. Could you create a new board based on any
of the things your followers like?
What to Promote
Content Planning Ideas
Tip of the Month
Monthly Action Tip
Mardi Gras
Weekend Getaways
Winter Fashion
February
Spring Fashions
Spring Cleaning
Tax Help
#ultimatepinterestplanner

7. What to Pin
Easter
Pastels
Gardening
Outdoor Fun
St. Patrick’s Day
Spring Break
Spring Fashion
Graduation
Weddings
Try Pinning more content than you Save. Since
80% of what is on Pinterest is from Saves,
original content can stand out.
Revisit your board descriptions. Do they include
relevant keywords? Do they tell Pinners what they’ll
find on your board?
What to Promote
Content Planning Ideas
Tip of the Month
Monthly Action Tip
Cleaning Tips
Cocktails
March
Travel
Budgeting
Floral Patterns
#ultimatepinterestplanner

8. What to Pin
Graduation
Weddings
Travel
Mother’s Day
Easter
Gardening
Passover
Weddings
Summer
Adjust your pinning schedule. In Tailwind, look at
your weekly publishing schedule add just one or
two recommended Pinning slots to each day - it
may help you reach a new audience.
Look at the most popular Pins on your account this
month. If any of them are NOT your content, could
you create a similar (but better) piece of content to
take advantage of its success?
What to Promote
Content Planning Ideas
Tip of the Month
Monthly Action Tip
Earth Day
Organic Recipes
April
Fitness
Summer Fashion
Healthy Foods
#ultimatepinterestplanner

9. What to Pin
Swim Suits
Summer Recipes
Summer Weddings
Graduation
Travel
Fitness
Back-to-school
4th of July
Focus a little more on descriptions this month.
Make them short and sweet, but keyword rich,
include hashtags, and make them completely
irresistible!
Create new images for your five most popular blog
posts.
What to Promote
Content Planning Ideas
Tip of the Month
Monthly Action Tip
Mother’s Day
Weddings
Summer
May
Outdoors/Camping
Healthy Foods
Father’s Day
#ultimatepinterestplanner

10. What to Pin
4th of July
Weekend Getaways
Baby Showers
Gardening
Father’s Day
Travel
Outdoors
Fall
Back-to-School
Lifestyle images are often more effective and
attention-grabbing than product shots, but
product shots are useful for discovery in visual
search. Make sure to share both.
Is your current brand image and message reflected in
your Pinterest profile? If not, update accordingly. If
board content is no longer relevant, switch status
from public to secret. You won’t lose followers and
content is left intact for future repurposing!
What to Promote
Content Planning Ideas
Tip of the Month
Monthly Action Tip
Weddings
Summer Trends
June
Grilling
Vacation
Swim Fashion
#ultimatepinterestplanner

11. What to Pin
Summer BBQ Recipes
Back-to-School Organization
Summer Cocktails
Vacation & Travel
Back-to-School
Summer Travel
Camping
Organization Tips
Fall Cleaning
Try Pinning specific content for a day. For example,
Sunday is a day when people plan meals. If you have
content that includes recipes, Pin only recipes on
Sunday to see if you get more interaction.
Want to get more mileage out of popular posts?
Collaborate with bloggers by joining a Tailwind
Tribe! You’ll find great content to Pin, and when
your Tribemates share your content, you’ll reach a
whole new audience. Get started, here.
What to Promote
Content Planning Ideas
Tip of the Month
Monthly Action Tip
July
Summer Weddings
Gardening
Christmas in July
Boredom Busters
Garage Sales
Budget/Financial
Planning
#ultimatepinterestplanner

12. What to Pin
Back-to-School
Fall Fashion
Camping
Organization & Routine Tips
Camping
Organization and Time Management Tips
Fall Activities
Comfort Food Recipes
Identify what is being pinned from your site by going
to (pinterest.com/source/(your website URL)). Is the
correct image and description populating? If not, edit
photos and add a keyword rich pin description to the
alt text field of the photo.
Create more opportunities to monetize content by
updating links on previous holiday posts with articles
published during the current calendar year.
What to Promote
Content Planning Ideas
Tip of the Month
Monthly Action Tip
August
Tailgating/Football
Grilling Recipes
Fall Weddings
Halloween
Thanksgiving
Halloween
#ultimatepinterestplanner

13. What to Pin
Comfort Food
Football Food
Preserving
Halloween
Comfort Food
Halloween
Fall Fashion
Thanksgiving
Christmas
Revise and update for the holidays. Look at three
holiday posts from the previous year that
performed well and update links, images, and
content as needed.
Give holiday boards a fall clean-up. Include
keywords in both board titles and descriptions.
Consider separating boards to be more specific.
Example: "Thanksgiving Side Dishes"
vs."Thanksgiving."
What to Promote
Content Planning Ideas
Tip of the Month
Monthly Action Tip
September
Fall Weddings
Holiday Budgeting
Thanksgiving
Family Photos
#ultimatepinterestplanner

14. What to Pin
Fall Foods
Halloween
Family Photos
Crocktober
Comfort Food
Halloween
Fall Related Content (fashion, travel, recipes)
Thanksgiving
Christmas
A/B testing is a powerful way to learn which image
style resonates with users. Create a new image for
popular posts. Keep Pin description exactly the
same as the original Pin. Pin the new image and old
image again and see how the activity stacks up.
Share a popular Pin in your weekly newsletter and on
social media. Remind your audience you’re on
Pinterest and encourage them to follow.
What to Promote
Content Planning Ideas
Tip of the Month
Monthly Action Tip
October
Thanksgiving
Travel Tips
Christmas
Winter Fashion
Black Friday
Cyber Monday
#ultimatepinterestplanner

15. What to Pin
Thanksgiving
Christmas
Hanukkah
Dinner Parties
Thanksgiving
Holiday Gift Guides
New Year's Eve
Budget Tips
Party Planning
Get to know Pinterest as a user. What do you
Pin? What image style catches your eye in the
smart feed? Use these findings to refine your
Pinterest marketing strategy.
Try Pinning more content this month. If you’ve been
scheduling five Pins a day, share eight. It takes a
little bit of effort but if substantial growth and
engagement follow it may be time to allocate more
time to Pinterest content sharing.
What to Promote
Content Planning Ideas
Tip of the Month
Monthly Action Tip
November
Travel
Black Friday
Cyber Monday
Gift Guides
Healthy Eating
Fitness
Weight Loss Tips
Black Friday
Holiday Recipes
#ultimatepinterestplanner

16. What to Pin
Christmas
Party Planning
New Year's Resolutions
Winter Decor
Christmas
Holiday Gift Guides
Super Bowl
Valentine's Day
See what's trending using the Pinterest search
bar on desktop or header in app. What are
Pinners interested in? Plan upcoming content
accordingly.
Study the boards Pinners are saving your content to.
What can you learn? Do the topics align with your
brand? Looking at your Pins from a user’s vantage
point provides powerful content-building insights.
What to Promote
Content Planning Ideas
Tip of the Month
Monthly Action Tip
December
Hanukkah
Winter Weddings
Holiday Fashion
Travel
Healthy Recipes
Fitness
#ultimatepinterestplanner

17. Pinterest Strategist and owner, Simple Pin MediaKate Ahl
Content Marketing Manager, TailwindAlisa Meredith
You Made It!
We hope that following the suggestions in our calendar helped your blog and
business grow over the past year.
There will always be ups and downs in your traffic and other results, but as you
progress, your highs will be higher and your lows not as low. Can you spot the
trends in your account? Were they the same last year? Did implementing the tips
or action items generate a spike?
If you’re looking for an agency that specializes in Pinterest marketing, we can help! We
love all things Pinterest and help our clients get traffic from Pinterest while they work
on creating more content for their readers and customers. Let's chat!
If you love Pinterest but need more time in your day, try Tailwind! As an official
Pinterest partner, we’re always working to make our scheduling and analytic tools work
for you. Check out our blog
Claim your free month of
and get a free trial plus a free month when you upgrade!
#ultimatepinterestplanner