How to use LinkedIn for Business for a better B2B communication. That´s a ultimate list of LinkedIn tips.

1. How to use LinkedIn
Everything you have to know for a excellent B2B communication
1

2. Agenda Introduction
Pimp up your
profile
Show your skills
Social Media Rules
Post like a hero
2
Increase your connections

3. 3
Worldwide 347 millions LinkedIn user

4. 4
LinkedIn for Business and Professionals
source: http://tinyurl.com/kys3da3
Membercount
inmillions
0
100
200
300
400
2009 2010 2011 2012 2013 2014
347
277
202
145
90
55
Number of users worlwide
Top 3
107 million USA
28 million India
19 million Brazil
2003 launchend 200 countries 20 languages

5. 5
Overview about hard facts
1
3
2
Best day and time to post on LinkedIn
for engagement.
Tuestday, 10-11am ET
Amount of posts it takes to reach 60%
of your LinkedIn audience.
20 post per month
Number of LinkedIn User in UK.
17 million
4
6
5
Best time to post on LinkedIn for
shares.
10am & 2pm ET
Percentage of LinkedIn visits via
mobile.
47%
Percentage of LinkedIn users that don´t
havea Facebook account.
13%

6. User Technographics - description
Connect in social networks like
MySpace and Facebook
Joiners
Organize content for
themselves or others using RSS
feeds, tags, and voting sites like
digg.com
Collectors
Respond to content from others.
They post reviews, comment on
blogs, participate in forums, and
edit wiki articles.
Critics
Make the social content
consumed by others. They write
blogs or upload video, music
and text.
Creators
Neither create nor consumer
social content of any kind
Inactives
Consumer social content
including blogs, user-generated
video, podcasts, forums, or
reviews
Spectators
6

7. 7
Social Technographics in general
8%
24%
25%
37%
Inactives
Creators
Collectors
Critics
75%
76%
Joiners
Spectators

8. User-Technographics, USAversus Germany
8
%ofLinkedInuser
0
20
40
60
80
Inactives Spectators Joiners Collector Critics Creators
52
38
21
4
12
26
18
73
51
21
37
24
USA Germany

9. 9
Conclusion
Quite different positioning in the social media marketing
US target group: Offer content do collect and provide entertainment
German target group: Offer suggestions through interactive
campaigns and provide added value to collectors

10. 10
Pimp up your profile

11. 11
Use a professional picture
How?
Click on
-> Profile
-> Edit profile
-> Change picture

12. 12
Use a background image for more personality
How?
Click on
-> Profile
-> Edit profile
-> Add a background image
(JPG, PNG, GIF under 8MG)

13. 13
Use a URL naming for your profile
How?
Click on
-> Profile
-> Edit profile
-> Edit URL

14. 14
Use a profile badge for website or email signature
How?
Click here and choose the one you
prefer
https://www.linkedin.com/profile/
profile-badges?goback=
Best size: 1400 x 425 pixels

15. 15
Fill in your links on your profile
How?
Click on
-> Profile
-> Edit profile
-> Contact info

16. 16
Use Branded. me for a personal website

17. 17
Set up your profile in several languages
How?
Click on
-> Profile
-> Edit profile
-> Create profile in another language

18. 18
Complete your summary
How?
Click on
-> Profile
-> Edit profile
-> Scroll down
-> Add the section „Summary“

19. 19
Complete additional info
How?
Click on
-> Profile
-> Edit profile
-> Scroll down
-> Add the section
„Additional Info“

20. 20
Complete publications if needed
How?
Click on
-> Profile
-> Edit profile
-> Scroll down
-> Add the section
„publications“

21. 21
Publish your blog article on LinkedIn
How?
Click on
-> Profile
-> Your updates
-> Published
-> Publish a post

22. 22
Show your skills

23. 23
…what you´re standing for
Click on
-> Profile
-> Edit profile
-> Scroll down
-> Skills & Endorsements

24. 24
Post like a Hero

25. 25
Social Media Rules of Thirds
⅓ of your social content
promotes your business,
converts readers, and
generates profit.
⅓ of your social content
should surface and share
ideas and stories from
thought leaders in your
industry or like-minded
businesses.
⅓ of your social content
should be based on
personal interactions and
build your personal
brand.
1 2 3
Why is sharing outsider content by other businesses or thought leaders so important?
It shows your audience that you know the industry like the back of your hand. You know the market.
It also doubles your exposure by connecting your content to their audience or online community.

26. 26
Ways to launch your update
01
02
03
04
Status
Link
Photo
Video

27. 27
Keep your title under 70 characters

28. 28
Keep link descriptions under 250 characters

29. 29
@mentions in your status updates

30. 30
Share your update automatically on Twitter

31. 31
Conect your LinkedIn with you Twitter account
Click on
-> Account & Settings
-> Privacy Settings
-> Manage your Twitter

32. 32
Be members in group you fit
Click on
-> Search for groups in
primary navigation

33. 33
Increase your connections

34. 34
Use the advance search options
Click on
-> Advanced search in
the primary navigation
-> Search for your target group

35. 35
Send an invitation
Click on
-> Profil of the user
-> Connect

36. 36
Appearance of an invitation
1. Make it personal
2. Tell them how you know them
3. Find something in common
4. Reference their profile
5. Call to action
6. Thanks in advance

37. 37
Invitation examples
1. “Hey, Mike! I saw on your profile that you attended XYZ University. I
have a great friend who went there and have heard great things
about it. I’d love the opportunity to connect with you. Thanks! Have a
great day.”
2. “It was nice meeting you at the ____ event. In enjoyed talking to you
about ____. Let’s be sure to stay in touch.”
3. “I am a fellow member of the ____ LinkedIn group and I saw your
comments about ____. Id love to stay in touch so we can talk more

38. 38
Connect with influencer in your topic landscape

39. 39
Thank You
Maryam Danesh-Kajouri
Online Marketing Manager
Twitter:
@mdaneshkajouri
LinkedIn:
https://de.linkedin.com/in/mdaneshkajouri
Personal website:
maryam-danesh-kajouri.branded.me