This is the fundraising deck we used to raise money in London after Techstars. While this almost killed our startup, (https://medium.com/good-audience/raising-money-in-london-almost-killed-our-startup-6ed9fca1ba88) we raised $182K total in an angel round. Our total volume in sales is about to cross the total amount we raised =) Keep track of our progress here: http://goodaudience.baremetrics.com.

1. SHERMAN LEE
C O - F O U N D E R & C E O
@GoodAudience

2. ENGAGE GROW
VISION
www.goodaudience.com
Few companies have in-house
solutions leveraging social for
organic user acquisition
Good Audience will do for social media what SEO did for search
TARGET
Thus far Social Media has been either
responsive or paid
Large and growing market with
few people playing in it

3. 20% revenue loss for not using well targeted social media
THE PROBLEM
Manually searching for the right people
to target & engage is time consuming
Hiring an agency is expensive
www.goodaudience.com
81% of all businesses have less than 50 followers

4. Automated social media targeting; powered by machine learning + scalable workforce
OUR SOLUTION
ENGAGING
INTERACTIONS
FINDING
CUSTOMERS
GROWTH
TRACKING
POSTING
CONTENT
INCREASED
BOTTOM-LINE
www.goodaudience.com

5. www.goodaudience.com
GROWTH
TRACKING
Take a quick pulse of your
social presence.
Find profile optimizations
and campaigns to run.
Measure the influence &
size of your network.
Track your mentions along
with shared content.

6. www.goodaudience.com
DAILY GROWTH
Our recommendation
engine returns actions
weighted by expected
value; grow your audience
and influence.
Engage with suggested
influencers as well as
potential customers.
Publish re-shareable
content that your followers
will love.
TARGETING
Find people and
conversations by keyword.
Drill down by age, gender,
location and device type.
Collected over 2M data
points for target markets
across industries.

7. ADVANCED ANALYTICS
Keyword analysis to expand
your reach & audience
Analyze your competitors’ tactics and
receive improvement recommendations
www.goodaudience.com
SOCIAL MEDIA ROI
Integrate with your favorite
analytics tool.
Track the entire funnel; from
new follower, to website visitor,
to new user sign up.
Put a dollar value on each
follower. Understand how they
contribute to your business.

8. TRACTION
www.goodaudience.com
Since turning on revenue Good Audience has grown
over 10% week over week
$8K
$6K
$4K
$2K
0
August September November December
MRR
January
TURNED
ON
REVENUE
October
PIVOT

9. CUSTOMERS ❤
www.goodaudience.com

10. Million
businesses using
social media
Billion
and growing
MARKET SIZE
25 19.1
www.goodaudience.com
$
Began with penetrating communities in SF, LA, NYC & LDN

11. BUSINESS MODEL
We drive business results via monthly subscription with an
entry point for every budget, from individual to enterprise.
Dedicated account manager
Targeted engagements
900-1,200 Followers
60 Tweets
Profile optimization
Outreach
$299
ROCKET FUELED
Dedicated account manager
Targeted engagements
500-800 Followers
30 Tweets
—
—
$199
RUNNING LIKE A BOSS
Dedicated account Manager
Targeted engagements
200-400 Followers
—
—
—
$99
SLOW & STEADY
www.goodaudience.com

12. www.goodaudience.com
RESPONSIVE
STARTUP/SMBS
ORGANIC CAMPAIGNSPAID CAMPAIGNS
COMPETITIVE LANDSCAPE
ENTERPRISE

13. KARL GUSNER
CO-FOUNDER + CTO
Grew blogger to over 200M users
Increased audience for each blogger
Co-founder/CTO Marqueed and Co-founder Mixy.tv
Friends since high school, went to university together, both engineers.
TEAM
SHERMAN LEE
CO-FOUNDER + CEO
Scaled Yahoo’s content platform from 0 to 600M users
Led Product Management in Search (25 research scientists)
Social media manager for 200+ accounts across all industries
www.goodaudience.com

14. RAISING
www.goodaudience.com
SEIS
£150k
LONDON 2014