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Good Audience Fundraising Deck - Angel Round
- 1. SHERMAN LEE C O- F O U N D E R & C E O @GoodAudience
- 2. ENGAGE GROW VISION www.goodaudience.com Few companieshave in-house solutions leveraging social for organic user acquisition Good Audience will do for social media what SEO did for search TARGET Thus far Social Media has been either responsive or paid Large and growing market with few people playing in it
- 3. 20% revenue lossfor not using well targeted social media THE PROBLEM Manually searching for the right people to target & engage is time consuming Hiring an agency is expensive www.goodaudience.com 81% of all businesses have less than 50 followers
- 4. Automated social mediatargeting; powered by machine learning + scalable workforce OUR SOLUTION ENGAGING INTERACTIONS FINDING CUSTOMERS GROWTH TRACKING POSTING CONTENT INCREASED BOTTOM-LINE www.goodaudience.com
- 5. www.goodaudience.com GROWTH TRACKING Take a quickpulse of your social presence. Find profile optimizations and campaigns to run. Measure the influence & size of your network. Track your mentions along with shared content.
- 6. www.goodaudience.com DAILY GROWTH Our recommendation enginereturns actions weighted by expected value; grow your audience and influence. Engage with suggested influencers as well as potential customers. Publish re-shareable content that your followers will love. TARGETING Find people and conversations by keyword. Drill down by age, gender, location and device type. Collected over 2M data points for target markets across industries.
- 7. ADVANCED ANALYTICS Keyword analysisto expand your reach & audience Analyze your competitors’ tactics and receive improvement recommendations www.goodaudience.com SOCIAL MEDIA ROI Integrate with your favorite analytics tool. Track the entire funnel; from new follower, to website visitor, to new user sign up. Put a dollar value on each follower. Understand how they contribute to your business.
- 8. TRACTION www.goodaudience.com Since turning onrevenue Good Audience has grown over 10% week over week $8K $6K $4K $2K 0 August September November December MRR January TURNED ON REVENUE October PIVOT
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- 10. Million businesses using social media Billion andgrowing MARKET SIZE 25 19.1 www.goodaudience.com $ Began with penetrating communities in SF, LA, NYC & LDN
- 11. BUSINESS MODEL We drivebusiness results via monthly subscription with an entry point for every budget, from individual to enterprise. Dedicated account manager Targeted engagements 900-1,200 Followers 60 Tweets Profile optimization Outreach $299 ROCKET FUELED Dedicated account manager Targeted engagements 500-800 Followers 30 Tweets — — $199 RUNNING LIKE A BOSS Dedicated account Manager Targeted engagements 200-400 Followers — — — $99 SLOW & STEADY www.goodaudience.com
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- 13. KARL GUSNER CO-FOUNDER +CTO Grew blogger to over 200M users Increased audience for each blogger Co-founder/CTO Marqueed and Co-founder Mixy.tv Friends since high school, went to university together, both engineers. TEAM SHERMAN LEE CO-FOUNDER + CEO Scaled Yahoo’s content platform from 0 to 600M users Led Product Management in Search (25 research scientists) Social media manager for 200+ accounts across all industries www.goodaudience.com
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