This document discusses city marketing and how to develop a city brand. It defines a city brand as developing a positive image and communicating it to potential audiences based on the city's unique innate or developed attributes. A city brand is a process and differs from a product brand. It involves creating an identity mix including logos, names, and symbols, as well as an image mix focused on place, potential, pulse, people, and prerequisites. Developing a successful city brand also requires a marketing mix that includes urban design, infrastructure, basic services, attractions, and people. The document provides examples of city brands like Paris and New York and references models for creating a city identity mix and triangle of the city brand.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Marketing consultancy - we are in it for passion.
Our trademarks are creativity, consistency, innovation, accuracy and the ability to comprehend the customer across industry, economic, social and cultural boundaries.
We combine academic and multidisciplinary approaches with solid business understanding.
Most of all, we believe in creativity, intellectual freedom and coherence – in everything we do.
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
The Hinge is an International, independent think-tank focused on marketing concepts and operations, communication and promotion, product creation and development through a pure intercultural and glocal approach. The Hinge is about brands and social processes, companies and communities, concepts and products, ideas and contents. The Hinge dialogues with companies, institutions, organizations.
With headquarters in London, The Hinge is made by multilocated trend-watchers. It's a multicultural team composed by marketing analysts, talented creative thinkers and trade specialists, living and working for The Hinge in Africa, Asia, Europe and South America.
As a think-tank we provide innovative ideas which can be developed from concept to contents, to brands, visual identities and prototypes. The Hinge designs new environments for global markets by creating innovative products + strategic approaches.
As a multicultural and multilocated agency, The Hinge designs long term winning strategy and positioning, supporting companies and brands for all ATL/BTL communication.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Marketing consultancy - we are in it for passion.
Our trademarks are creativity, consistency, innovation, accuracy and the ability to comprehend the customer across industry, economic, social and cultural boundaries.
We combine academic and multidisciplinary approaches with solid business understanding.
Most of all, we believe in creativity, intellectual freedom and coherence – in everything we do.
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
The Hinge is an International, independent think-tank focused on marketing concepts and operations, communication and promotion, product creation and development through a pure intercultural and glocal approach. The Hinge is about brands and social processes, companies and communities, concepts and products, ideas and contents. The Hinge dialogues with companies, institutions, organizations.
With headquarters in London, The Hinge is made by multilocated trend-watchers. It's a multicultural team composed by marketing analysts, talented creative thinkers and trade specialists, living and working for The Hinge in Africa, Asia, Europe and South America.
As a think-tank we provide innovative ideas which can be developed from concept to contents, to brands, visual identities and prototypes. The Hinge designs new environments for global markets by creating innovative products + strategic approaches.
As a multicultural and multilocated agency, The Hinge designs long term winning strategy and positioning, supporting companies and brands for all ATL/BTL communication.
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
Antonio Paraiso is passionate about business and management topics.
Antonio travels the world and frequently attends international business conferences to update his knowledge in marketing, sales, innovation, strategy, digital business, team management and network with business executives around the world.
In this presentation are some of the business experts Antonio has met and talked to in such international conferences.
Eleventh Experience - Event & Retail ConsultancySaad Zaidi
Company Profile - Eleventh Experience is a specialist retail, design, & event consultancy bringing two and three dimensional expression with an immersive experience to retail brands.
Founded in 2012, we have over 20 years of combined experience of providing independent thinking, innovative and creative user focused brand, communication, and business solutions for all our clients.
We work across a broad range of retail environments, both nationally and internationally, delivering unique, business, design and communication solutions at a human scale, which engage and improve the customer experience at every touch point.
We listen to our clients and their customers to learn all that we can to ensure that the creative solution ultimately aligns with their aspirations, is informed and delivers results in terms of improved retail performance and increased customer engagement.
Insights Success come up with this special edition of "Most Promising Exhibition and Event Management Companies". This issue has featured a handful of companies offering a diverse and engaging mix of commitment and distinctiveness. It will help you to walk through a list of experts embracing a multi-disciplinary approach and covering a range of relevant issues in its sector.
On the Cover of the issue is Jaipur Jewellery Show (JJS), also popularly known as the December Show was in its 16th edition, this December. Since the first show in 2003 which showcased 100 booths, it now stands tall to be the largest B2C Jewellery show in India with around 800+ booths that houses 500 exhibitors from all over the country and abroad.
Dalam penerapannya di kota-kota maju sustainable city sering dikenal dengan istilah compact-city, kota berkelanjutan adalah kota yang dalam pembangunannya mampu memenuhi kebutuhan masyarakat sekarang dengan menciptakan keseimbangan lingkungan, sosial, dan ekonomi tanpa mengabaikan kebutuhan generasi yang akan datang.
Through a couple of branding workshops in combination with desk research we have developed the narrative of The Hague City. Based on the narrative we have created an inspiring brand promise that has been translated into adaptations of the visual language of The Hague showing more emotion and pleasure. The main goal is to attract more tourists and business people to the city in the coming years through engaging and attractive campaigns and promotions.
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
Antonio Paraiso is passionate about business and management topics.
Antonio travels the world and frequently attends international business conferences to update his knowledge in marketing, sales, innovation, strategy, digital business, team management and network with business executives around the world.
In this presentation are some of the business experts Antonio has met and talked to in such international conferences.
Eleventh Experience - Event & Retail ConsultancySaad Zaidi
Company Profile - Eleventh Experience is a specialist retail, design, & event consultancy bringing two and three dimensional expression with an immersive experience to retail brands.
Founded in 2012, we have over 20 years of combined experience of providing independent thinking, innovative and creative user focused brand, communication, and business solutions for all our clients.
We work across a broad range of retail environments, both nationally and internationally, delivering unique, business, design and communication solutions at a human scale, which engage and improve the customer experience at every touch point.
We listen to our clients and their customers to learn all that we can to ensure that the creative solution ultimately aligns with their aspirations, is informed and delivers results in terms of improved retail performance and increased customer engagement.
Insights Success come up with this special edition of "Most Promising Exhibition and Event Management Companies". This issue has featured a handful of companies offering a diverse and engaging mix of commitment and distinctiveness. It will help you to walk through a list of experts embracing a multi-disciplinary approach and covering a range of relevant issues in its sector.
On the Cover of the issue is Jaipur Jewellery Show (JJS), also popularly known as the December Show was in its 16th edition, this December. Since the first show in 2003 which showcased 100 booths, it now stands tall to be the largest B2C Jewellery show in India with around 800+ booths that houses 500 exhibitors from all over the country and abroad.
Dalam penerapannya di kota-kota maju sustainable city sering dikenal dengan istilah compact-city, kota berkelanjutan adalah kota yang dalam pembangunannya mampu memenuhi kebutuhan masyarakat sekarang dengan menciptakan keseimbangan lingkungan, sosial, dan ekonomi tanpa mengabaikan kebutuhan generasi yang akan datang.
Through a couple of branding workshops in combination with desk research we have developed the narrative of The Hague City. Based on the narrative we have created an inspiring brand promise that has been translated into adaptations of the visual language of The Hague showing more emotion and pleasure. The main goal is to attract more tourists and business people to the city in the coming years through engaging and attractive campaigns and promotions.
City Branding: The case of Stockholm (Sweden).SmartCitiesTeam
Stockholm's City Branding.
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
Every one in the world wants to live in a compact environment. like in olden days the peoples they were used telephone, telegram, etc. for communication. but in the current scenario every one have smart phones for better communication. Because smartphones are compact and convenient to them.This presentation about Compact City planning and also it dealt how various compact cities in the developed and developing countries manage themselves. This presentation just gives an outline of the compact city planning.
City branding and smart city. How do these two work together at the example of Lyon?
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
This is a presentation I did for the SDI Pan-Atlantic team meeting on November 8. As a member of CEED's Loans Review Committee, I was asked to contribute to their 2 day agenda. We discussed the importance of branding, and how a strong brand can drive effective marketing for startups, small businesses or established organizations.
Marketing Fundamental - Rio Raditya .pdfRio Raditya
Recently I was invited as the instructor for Mastering Marketing Program at Qubisa. I share the basic theory, the fundamental of marketing to the audiences.
My presentation material when I spoke at a Regional Economic Development Forum, endorsed by UNDP (United Nations Development Program), Vienna, Austria. February 2011.
My topic "Regional Branding" was meant to provide a introduction with background theories on brand-building, and how countries (and their stakeholders) need to think of themselves as a Brand. Where the goal for every country is ideally three-fold: Position itself as a Unique Destination, as a Nation Brand that can attract; 1. Tourism, 2. Trade, and 3. Investment.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
So quite often, startup branding gets relegated to ‘later’. However in today's highly competitive environment, where startups crop up every day, startups have to invest in branding early in their life cycle, in order to stand out.
This presentation contains information about various methods of advertisement and why is it necessary to advertise.
Also it depicts how advertisement itself is an industry.
4. city marketing Porquê? Captação de recursos? Motivação/mobilização Interna? … Design criativo?
5. city marketing Para quem? P. Externos? Turistas, Investidores, Talentos, Gov. Central, outras instituições (FPF)… P. Internos? Residentes, comerciantes, inst. locais …
21. Tabela 3 – Marca Produto Vs Corporate Brand. Adaptado de Balmer (2001) marca cidade conceito Desenvolvimento de uma imagem e a sua comunicação aos seus públicos potenciais, baseada em valores e percepções positivas, provenientes de atributos locais – inatos ou desenvolvidos – que tornam esse local único no mundo. marca cidade = processo
22. Tabela 3 – Marca Produto Vs Corporate Brand. Adaptado de Balmer (2001) marca cidade Como criar?
23. SINAL Triangulo da marca Identity mix NOME Lencastre, 2001 marca EMISSÃO RECEPÇÃO MISSÃO IMAGEM Marketing mix Image mix
24. CITY IDENTITY MIX Logótipos Nominativos Figurativos Sonoros … Triangulo da marca cidade NOME marca cidade CITY IMAGE MIX Presença O lugar(Place) Potencial Pulsar Pessoas Pré-requisitos CITY MARKETING MIX Design Urbano Infra-estruturas Serviços Básicos Pessoas Atracções MISSÃO IMAGEM