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Marketing versus
Opportunity
by Eddie Choi
In an expo world,
what do we miss?
Our
marketing
needs are
based on:
What does a buyer
need vs. what do we
want?
Is our marketing just
about a
Booth?
Are you just
collecting badges
and name cards?
Are you
happy for
this?
I know it can scan,
but can it help?
What does it mean
for our exhibition
marketing?
Eddie Choi
A renowned digital marketer
in Asia and the developer of
iLead, who’ve spent his time
to study today's marketing
sphere and discovers how
do all the marketing actions
widely spread across the
physical world and the
virtual world.
20.03.2013
Exhibitionist brings you
Eddie Choi to unveil digital
marketing tactics for leads
generation, shows you how
to gain the opportunity that
you’ve missed at the
convention floor.

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Eddie Choi_teaser Milan presentation_20 march 2014