The way to move forward

1. City Branding

2. It’s about Emotion It’s about Experience It’s about Aesthetics It’s about History It’s about Trust It’s about Aspiration It’s about Targeting It’s about Consistency It’s the FUTURE What is a brand?

4. Perception How is your city perceived? Who "owns" the image? What is the unique value proposition? Is your city ”lovable”? Why? Who does not think so?

5. Are you future proof? Have you got a strategy for moving the city forward? Is it organized and coordinated? Across all departments?

6. Hidden assets What are the hidden assets? How can they create an uplift? How much leverage do you get?

8. Barriers What obstacles are standing in our way? How are we going to bypass them?

9. Payout What do we gain if we become the vision? How much does inaction cost? How much risk can you stand? How much is your future worth?

10. Stakeholders Who will support our efforts? Who gains? Who loses?

11. Resources What resources do we need to create a better future? How do we create them?

12. Tic Toc How big is our window of opportunity? What are our milestones and what activities activities are linked to them? How long should we wait?