SlideShare a Scribd company logo
City Branding
It’s about Emotion It’s about Experience It’s about Aesthetics It’s about History It’s about Trust It’s about Aspiration It’s about Targeting It’s about Consistency It’s the FUTURE What is a brand?
Top 10 ways to derail your brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Perception  How is your city perceived? Who "owns" the image? What is the unique value  proposition? Is your city ”lovable”? Why?  Who does not think so?
Are you future proof? Have you got a strategy for moving the city forward? Is it organized and  coordinated?  Across all departments?
Hidden assets What are the hidden assets? How can they create an uplift? How much leverage do you get?
Community Brand Print ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Insights
Barriers What obstacles are  standing in our way? How are we going to bypass them?
Payout What do we gain if we become the vision? How much does inaction cost? How much risk can you  stand? How much is your future  worth?
Stakeholders Who will support our efforts? Who gains? Who loses?
Resources What resources do we need to create a better future? How do we create them?
Tic Toc How big is our window of opportunity? What are our milestones and what activities activities are linked to them? How long should we wait?
Community Brand Print ,[object Object],[object Object],[object Object],Imagination
Our principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key success indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The outcomes and deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

Viewers also liked

Poster Artist
Poster ArtistPoster Artist
Poster Artist
PLotterpro
 
Pitch Tips
Pitch TipsPitch Tips
Pitch Tips
Jack Rossin
 
Introduction To I P9100 I Pf8100 Customer
Introduction To I P9100 I Pf8100 CustomerIntroduction To I P9100 I Pf8100 Customer
Introduction To I P9100 I Pf8100 Customer
PLotterpro
 
Colored Pencil Sketch Tutorial
Colored Pencil Sketch TutorialColored Pencil Sketch Tutorial
Colored Pencil Sketch Tutorial
Maryam
 
Event portfolio, Best practices
Event portfolio, Best practicesEvent portfolio, Best practices
Event portfolio, Best practices
Kate KEdrova
 
Performance Management- Guest Lecture
Performance Management- Guest LecturePerformance Management- Guest Lecture
Performance Management- Guest Lecture
kaushiknandi79
 
Image Prograf I Pf5100 Customer Presentation
Image Prograf I Pf5100 Customer PresentationImage Prograf I Pf5100 Customer Presentation
Image Prograf I Pf5100 Customer Presentation
PLotterpro
 
20090115 On City Branding
20090115 On City Branding20090115 On City Branding
20090115 On City Branding
Mats Björe
 
Branding B2B como estrategia para superar la guerra de precio
Branding B2B como estrategia para superar la guerra de precioBranding B2B como estrategia para superar la guerra de precio
Branding B2B como estrategia para superar la guerra de precio
Escuela de Ingenieria de Antioquia (EIA)
 
City branding
City brandingCity branding
City branding
Myrsini Zarda
 
City branding
City brandingCity branding
City branding
Elli Papagrigoriou
 
Consumer Behavior Analysis - Project Part 2
Consumer Behavior Analysis - Project Part 2Consumer Behavior Analysis - Project Part 2
Consumer Behavior Analysis - Project Part 2
Ravi Prakash Vaghanani
 
Branding a city
Branding a cityBranding a city
City-branding : Time to Entity
City-branding : Time to EntityCity-branding : Time to Entity
City-branding : Time to Entity
Brainventures
 
City branding Moscow Rome-Istanbul
City branding Moscow Rome-IstanbulCity branding Moscow Rome-Istanbul
City branding Moscow Rome-Istanbul
marykou
 
City Branding
City BrandingCity Branding
City Branding
a.dixit3
 
branding and design in B2B companies
branding and design in B2B companiesbranding and design in B2B companies
branding and design in B2B companies
Erik Roscam Abbing
 
Thailand B2B Marketing & Branding Guide Book
Thailand B2B Marketing & Branding Guide BookThailand B2B Marketing & Branding Guide Book
Thailand B2B Marketing & Branding Guide Book
Canvassco
 

Viewers also liked (18)

Poster Artist
Poster ArtistPoster Artist
Poster Artist
 
Pitch Tips
Pitch TipsPitch Tips
Pitch Tips
 
Introduction To I P9100 I Pf8100 Customer
Introduction To I P9100 I Pf8100 CustomerIntroduction To I P9100 I Pf8100 Customer
Introduction To I P9100 I Pf8100 Customer
 
Colored Pencil Sketch Tutorial
Colored Pencil Sketch TutorialColored Pencil Sketch Tutorial
Colored Pencil Sketch Tutorial
 
Event portfolio, Best practices
Event portfolio, Best practicesEvent portfolio, Best practices
Event portfolio, Best practices
 
Performance Management- Guest Lecture
Performance Management- Guest LecturePerformance Management- Guest Lecture
Performance Management- Guest Lecture
 
Image Prograf I Pf5100 Customer Presentation
Image Prograf I Pf5100 Customer PresentationImage Prograf I Pf5100 Customer Presentation
Image Prograf I Pf5100 Customer Presentation
 
20090115 On City Branding
20090115 On City Branding20090115 On City Branding
20090115 On City Branding
 
Branding B2B como estrategia para superar la guerra de precio
Branding B2B como estrategia para superar la guerra de precioBranding B2B como estrategia para superar la guerra de precio
Branding B2B como estrategia para superar la guerra de precio
 
City branding
City brandingCity branding
City branding
 
City branding
City brandingCity branding
City branding
 
Consumer Behavior Analysis - Project Part 2
Consumer Behavior Analysis - Project Part 2Consumer Behavior Analysis - Project Part 2
Consumer Behavior Analysis - Project Part 2
 
Branding a city
Branding a cityBranding a city
Branding a city
 
City-branding : Time to Entity
City-branding : Time to EntityCity-branding : Time to Entity
City-branding : Time to Entity
 
City branding Moscow Rome-Istanbul
City branding Moscow Rome-IstanbulCity branding Moscow Rome-Istanbul
City branding Moscow Rome-Istanbul
 
City Branding
City BrandingCity Branding
City Branding
 
branding and design in B2B companies
branding and design in B2B companiesbranding and design in B2B companies
branding and design in B2B companies
 
Thailand B2B Marketing & Branding Guide Book
Thailand B2B Marketing & Branding Guide BookThailand B2B Marketing & Branding Guide Book
Thailand B2B Marketing & Branding Guide Book
 

Similar to On City Branding

How to communicate your value proposition
How to communicate your value propositionHow to communicate your value proposition
How to communicate your value proposition
RICAP
 
Marketing campaign briefing template1
Marketing campaign briefing template1Marketing campaign briefing template1
Marketing campaign briefing template1
Anna Naqvi
 
Young Marketers Elite 2013 - Assignment 4.1 - Phuong Vi_Phuong Tuong
Young Marketers Elite 2013 - Assignment 4.1 - Phuong Vi_Phuong TuongYoung Marketers Elite 2013 - Assignment 4.1 - Phuong Vi_Phuong Tuong
Young Marketers Elite 2013 - Assignment 4.1 - Phuong Vi_Phuong Tuong
Phonl CL
 
Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015
Kate Austin-Avon
 
Digital December - strategy
Digital December - strategyDigital December - strategy
Digital December - strategy
Mandi Bateson
 
Brainstorming your brand
Brainstorming your brandBrainstorming your brand
Brainstorming your brand
Christa Pusateri
 
Branding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestBranding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFest
Kate Austin-Avon
 
The Science Behind Economic Development Branding
The Science Behind Economic Development BrandingThe Science Behind Economic Development Branding
The Science Behind Economic Development Branding
Atlas Integrated
 
Place Branding for American Cities
Place Branding for American Cities Place Branding for American Cities
Place Branding for American Cities
Vehr Communications
 
A planners approach to digital. Or a digital approach to planning.
A planners approach to digital. Or a digital approach to planning.A planners approach to digital. Or a digital approach to planning.
A planners approach to digital. Or a digital approach to planning.
Jessica Brookes
 
Conference on social media
Conference on social mediaConference on social media
Conference on social media
Conference on social mediaConference on social media
Conference on social media
Social Media Marketing
 
Advokate Branding Presentation
Advokate Branding PresentationAdvokate Branding Presentation
Advokate Branding Presentation
Kate Austin-Avon
 
What is customer journey design?
What is customer journey design?What is customer journey design?
What is customer journey design?
Tim Elliott
 
Ssvn Credo 2007
Ssvn Credo 2007Ssvn Credo 2007
Ssvn Credo 2007
bean
 
Ym2 asm 4.1 - van tien
Ym2   asm 4.1 - van tienYm2   asm 4.1 - van tien
Ym2 asm 4.1 - van tien
Van Nguyen
 
Brand.envelope.glocalminds
Brand.envelope.glocalmindsBrand.envelope.glocalminds
Brand.envelope.glocalminds
Glocalminds
 
Marketing for Small Business
Marketing for Small BusinessMarketing for Small Business
Marketing for Small Business
TwoCents Group
 
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing
sitecmy
 
Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014
Kate Austin-Avon
 

Similar to On City Branding (20)

How to communicate your value proposition
How to communicate your value propositionHow to communicate your value proposition
How to communicate your value proposition
 
Marketing campaign briefing template1
Marketing campaign briefing template1Marketing campaign briefing template1
Marketing campaign briefing template1
 
Young Marketers Elite 2013 - Assignment 4.1 - Phuong Vi_Phuong Tuong
Young Marketers Elite 2013 - Assignment 4.1 - Phuong Vi_Phuong TuongYoung Marketers Elite 2013 - Assignment 4.1 - Phuong Vi_Phuong Tuong
Young Marketers Elite 2013 - Assignment 4.1 - Phuong Vi_Phuong Tuong
 
Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015
 
Digital December - strategy
Digital December - strategyDigital December - strategy
Digital December - strategy
 
Brainstorming your brand
Brainstorming your brandBrainstorming your brand
Brainstorming your brand
 
Branding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestBranding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFest
 
The Science Behind Economic Development Branding
The Science Behind Economic Development BrandingThe Science Behind Economic Development Branding
The Science Behind Economic Development Branding
 
Place Branding for American Cities
Place Branding for American Cities Place Branding for American Cities
Place Branding for American Cities
 
A planners approach to digital. Or a digital approach to planning.
A planners approach to digital. Or a digital approach to planning.A planners approach to digital. Or a digital approach to planning.
A planners approach to digital. Or a digital approach to planning.
 
Conference on social media
Conference on social mediaConference on social media
Conference on social media
 
Conference on social media
Conference on social mediaConference on social media
Conference on social media
 
Advokate Branding Presentation
Advokate Branding PresentationAdvokate Branding Presentation
Advokate Branding Presentation
 
What is customer journey design?
What is customer journey design?What is customer journey design?
What is customer journey design?
 
Ssvn Credo 2007
Ssvn Credo 2007Ssvn Credo 2007
Ssvn Credo 2007
 
Ym2 asm 4.1 - van tien
Ym2   asm 4.1 - van tienYm2   asm 4.1 - van tien
Ym2 asm 4.1 - van tien
 
Brand.envelope.glocalminds
Brand.envelope.glocalmindsBrand.envelope.glocalminds
Brand.envelope.glocalminds
 
Marketing for Small Business
Marketing for Small BusinessMarketing for Small Business
Marketing for Small Business
 
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hing
 
Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014
 

On City Branding

  • 2. It’s about Emotion It’s about Experience It’s about Aesthetics It’s about History It’s about Trust It’s about Aspiration It’s about Targeting It’s about Consistency It’s the FUTURE What is a brand?
  • 3.
  • 4. Perception How is your city perceived? Who "owns" the image? What is the unique value proposition? Is your city ”lovable”? Why? Who does not think so?
  • 5. Are you future proof? Have you got a strategy for moving the city forward? Is it organized and coordinated? Across all departments?
  • 6. Hidden assets What are the hidden assets? How can they create an uplift? How much leverage do you get?
  • 7.
  • 8. Barriers What obstacles are standing in our way? How are we going to bypass them?
  • 9. Payout What do we gain if we become the vision? How much does inaction cost? How much risk can you stand? How much is your future worth?
  • 10. Stakeholders Who will support our efforts? Who gains? Who loses?
  • 11. Resources What resources do we need to create a better future? How do we create them?
  • 12. Tic Toc How big is our window of opportunity? What are our milestones and what activities activities are linked to them? How long should we wait?
  • 13.
  • 14.
  • 15.
  • 16.

Editor's Notes

  1. Lynchburg
  2. Don
  3. Relevant and distinct