This ppt is prepare for Uber eats case study. And it has some information related to Uber eats.

1. UBER EATS

2.  About Company
 Case Highlights
 Problems
 Case Questions and Answer
 Recommendations
Index

3. Introduction
• An American online food ordering and delivery
platform launched by Uber in 2014.
• Parent organization: Uber Technologies Inc.
• Revenue: 146 crore USD (2018).
• Original plan was car service in 2008.

4. Case Highlights
o Food delivery could be another money maker for
the business.
o Uber takes a 30% cut and a delivery fee, then pays
drivers.
o Uber Eats is among the largest food delivery
services and ranks second in the U.S. behind rival
Grubhub and ahead of competition of Caviar,
Postmates and DoorDash.
o There are fewer network efficiencies to capitalize on
all the orders.

5. Cont....
o Uber made its first serious attempt with Uber Fresh.
o Reports of sexual harassment, gender
discrimination and questionable business ethics to
Uber’s executive team.
o Most exciting to Uber executives is that many Eats
customers don’t even use the ride-hailing service.
o Idea for a virtual restaurant.
o Uber Eats customers don’t even use the ride-hailing
service because the great job of Uber executives.

6. Case Problems
• In the case it were several problems mentioned.
Such of them.....
 Failure of Web 1.0
 Lack of Investors
 Tough Competitors
 Hefty Chunk of Restaurant's Bill
 Delivery Charge Fee

7. Case Questions and Answer
Q. List down all the companies/brand name
discussed in the above case.
Ans:-  Caviar
Didi Chuxing
 Postmates
 DoorDash
 Grubhub
 Kozmo.com
 Webvan
 Amazon
 Wedbush
 McDonald
 Starbucks
 Si-Pie Pizzeria

9. Q. Observe the external environment, segments,
time line and the geographical location of the case.
• External Environment:-
– Reports of sexual harassment, gender discrimination and
questionable business ethics.
– Huge competition
– Failure in Technology
– Customer choice and preferences
• Segmentation:-
 Fresh food in Los Angeles
 Convincing restaurant's owners
 Work on Project Agora (Greek for marketplace)

10. Cont..
• Southeast Asia
• Los Angeles
• Greek
• Toronto
• New York
• Tacoma
• Miami
• Washington
• Atlanta
• Houston
Geographical
Location

11. Q. What are the examples of strategic alliances
in above case?
• Convincing restaurant owners like Simon Mikhail, of
Si-Pie Pizzeria in Chicago.
• Betting partnerships with McDonald’s and
Starbucks.
• Letting some restaurants do their own deliveries in
exchange for a bigger take of the bill.
• The team quietly started work on Project Agora
(Greek for marketplace) to launch Uber Eats.
• Restaurants are at best semi-willing partners that
can ill afford a 30% blow to their bottom lines.

12. Q. How technology “S-curve” can be identified in above
case?
• The technology S-curve is the improvement in the
performance of technology through the collective
efforts of multiple actors over time within an
industry or technological domain.
• The case as Uber eats is an online food delivery
app is necessary thing for it.
• Using idea of a virtual restaurant and tailwinds.
• The company was using self-driving cars.

13. Q. Highlight the importance of technology and
possible M&As in the above industry.
• Uber Fresh had drivers circling city blocks with
coolers full of soups and sandwiches ready for
delivery within minutes.
• Technology helps the company to designed app
for order food and track it wherever they are.
• Zomato has acquired the Indian operations
of Uber Eats.

14. Recommendation:-
 Connect and Interact with their customer
in Social Media platform.
 More focus in campaign to reach to more
customer.
 Attempting in the presence of Social
Medias.
 Food delivery markets are price sensitive
market so they have to care strongly.