The document provides information about the upcoming Musikmesse trade fair that will take place from April 15-18, 2015 in Frankfurt, Germany. Over 1,000 exhibitors from over 50 countries will showcase new music products and services. The event attracts over 30,000 industry professionals and will feature over 1,000 live performances and events. New this year is an exclusive B2B area and program for music retailers. Musikmesse is a major international platform for the music instruments and music production industries.

1. Musikmesse 2015
Information for the press
November 2014

2. 22
Musikmesse – Hands on music
International Trade Fair for
Musical Instruments, Sheet Music,
Music Production and
Music Business Connections
Frankfurt am Main
15 to 18 April 2015
Messe Frankfurt – Musikmesse 2015 – Press November 2014

3. 33
Key data
Key data
Four-day fair: 15 to 18 April 2015
Public days: 17 and 18 April 2015
More than 30,000 products and services for music
of all kinds: from classic, via rock, pop, jazz, hip-
hop and ska, to church music, folk music and
marching bands
Innovations and trends from the world of music
instruments, sheet music, music production and
music marketing
Over 1,000 live events including awards
ceremonies, workshops, concerts and autograph
sessions

4. 4
Public days at Musikmesse
• Two full days for private visitors (Friday and Saturday) for the first time
• Numerous stars on the stages and exhibitors’ exhibition stands
• More than 50 live acts
• Opening the fair to private visitors for the whole Friday makes it
possible for groups of students and trainees to attend
• Cheaper online tickets for private visitors and group tickets
• Workshops, interactive concerts and musical activities especially for
young people
Messe Frankfurt – Musikmesse 2015 – Press November 2014

5. 5
A new level of business quality
New: B2B Area
• Exclusive area for manufacturers, distributors and retailers
• Concentration of business meetings in one place and in a quiet
atmosphere
• Centrally located in Hall 4.1
• Tulip Club: integral VIP Lounge for top buyers
New: Musikmesse Insider
• Value-added programme for selected musical-instrument retailers with
numerous exclusive benefits

6. 6
Halls occupied in 2015
6
Halls:
Forum, 3.0, 3.1,
4.0, 4.1, 5.0, 5.1, 5.1_B
Congress Centre
Changes:
Hall 3.0
Woodwind and brass instruments,
accessories
Hall 4.1
B2B Area
Hall 5.0
Recording, audio/video, microphones
Messe Frankfurt – Musikmesse 2015 – Press November 2014

7. Messe Frankfurt – Musikmesse 2015 – Press November 2014

8. 88Messe Frankfurt – Musikmesse 2015 – Press November 2014
“Musikmesse was yet again the
meeting place for national and
international business people and left
no doubt that it is the foremost
showroom for the musical-instrument
business and music lovers.”
Daniel Knöll,
Director General of the Society of Music Merchants e.V. (SOMM)

9. 99
Programme of events
Musikbiz Lounge & Congress:
Hall 5_1.B
Meeting place for the music sector with themes
revolving around marketing, licencing rights and
the dissemination of music.
The congress provides information about trends
in the fields of music law, music labels and
music sales.
The Lounge presents exhibitors from the music
business and provides matchmaking and
networking opportunities.
Messe Frankfurt – Musikmesse 2015 – Press November 2014

10. 1010
Programme of events
Artists and music awards, 2015
PRG LEA Live Entertainment Award
Prominent artists present awards to the
makers of events and concerts
Frankfurt Music Prize
Honours outstanding achievements by a
personality from the world of music
German Music Instrument Award
Given for outstanding examples of the art of
making musical instruments
www.drums.de Music Award
In the categories: Best Newcomer, Best Video,
Best Album, Best Music Act national /
international
Messe Frankfurt – Musikmesse 2015 – Press November 2014

11. 1111
Programme of events
Product and sector awards
Musikmesse International Press Award (MIPA)
Given for the best products in the musical
instrument and pro-audio sectors.
PPV Media Reader Awards
Readers of magazines published by the PPV
company vote for the best musical instruments
and equipment.
‘Best Edition’ Music Award
Honours outstanding quality in the fields of
sheet music and music books.
Messe Frankfurt – Musikmesse 2015 – Press November 2014

12. 1212
Programme of events
Awards for young people
SchoolJam School Band Festival
Finale with the eight best German school bands
European School Music Award
Motto 2015: ‘Focusing on Music Instruction’
Held by SOMM – Society Of Music Merchants
Messe Frankfurt – Musikmesse 2015 – Press November 2014

13. Stages and live programme
Agora Stage
Concerts and product demonstrations by
international artists of all genres
Musikmesse Agora
Acoustic Stage
Concerts every 15 minutes
Handmade music for everyone, focusing on
acoustic instruments
Hall 3.Via / Raum Facette
Messe Frankfurt – Musikmesse 2015 – Press November 2014

14. 1414
Musikmesse for young people
Music4Kids
– Six-day participatory exhibition offering an introduction to music, acoustics and instruments
– 13 to 18 April 2015, Hall 5.1_B
– Special offers for secondary, vocational and music schools on the Friday and Saturday
SchoolJam
– SchoolJam: Finale with Germany’s 8 best school bands in the ‘Festhalle’
Concerts, workshops and participatory activities
– Exciting events, event stages, autograph sessions, etc.
– Expanded programme of event on the public Friday
Messe Frankfurt – Musikmesse 2015 – Press November 2014

15. 1515Messe Frankfurt – Musikmesse 2015 – Press November 2014
“Musikmesse is the leading
international market place for all
instrument makers for showcasing
their latest products and meeting
international customers. Indeed, one
could almost say: anyone who is not
here doesn’t exist!”
Gerhard A. Meinl,
Chairman of the Federal Association of German Musical Instrument
Manu¬facturers (Bundesverband der Deutschen Musikinstrumenten-
Hersteller e. V. - BDMH)

16. Key data, 2014
1,318 exhibitors from 51 countries
65,362 visitors from 120 countries
High degree of internationality on the visitor and exhibitor sides
(32 and 67 percent respectively)
The best represented exhibitor nations are :
Germany (435), China (128), USA (121), Italy (97), Great Britain
(83), Spain (56), France (44), the Netherlands (36), Switzerland
(32), South Korea (24), Czech Republic (24), South Korea (24)
Messe Frankfurt – Musikmesse 2015 – Press November 2014

17. Exhibitors in 2014: geographic spread
959
135
224
Europe
North / South
America
Asia / Pacific
73 percent of exhibitors came
from Europe
The biggest group of non-
European exhibitors came
from the Asia / Pacific region
(17 percent)
Around 10 percent came from
North and South America

18. Services during Musikmesse
Online tickets: cheaper tickets can be purchased quickly and easily on the
internet at www.musikmesse.com/online-ticket
Admission ticket entitles holder to use local public-transport services
Mobile services: registration by mobile phone, Musikmesse Navigator app for
Android and iOS devices, free WLAN at the fair
Social media: topical information, news and background reports via Twitter,
Facebook, YouTube, XING and Google+
Messe Frankfurt against Copying: initiative for protection against brand and
product piracy
Messe Frankfurt – Musikmesse 2015 – Press November 2014

19. Services for the press
Worldwide network of Messe Frankfurt
representatives in over 150 countries ensures
optimum service and communication
Extensive range of press services in the modern
Press Centre – exclusively for journalists from all
around the world
PC workplaces, internet, fax, press releases and
other material for downloading and in press display
units at the Press Centre
Bistro, lockers, cloakroom, etc.
Happy-Hour for networking and get-together daily at
17.00 hrs
Messe Frankfurt – Musikmesse 2015 – Press November 2014

20. Musikmesse – Information online and mobile
www.facebook.com/musikmesse
www.twitter.com/musikmesse
#musikmesse2015 @musikmesse
www.youtube.com/musikmesse
http://www.xing.com/net/musikmesse
Musikmesse Navigator / Mobile App
(www.musikmesse.com/app)
You will find press releases, photos, etc., as usual in the
‘For journalists’ section of the Musikmesse website at
www.musikmesse.com
Messe Frankfurt – Musikmesse 2015 – Press November 2014

21. Music China
International Fair for Musical Instruments and
Services
1,775 exhibitors from 29 countries and regions (2014)
71,591 visitors from 86 countries and regions (2014)
6 % increase in the number of exhibitors over the
previous year, 2013
4 % increase in the number of visitors over the
previous year, 2013
Venue: Shanghai New International Expo Centre,
China
Next event: 14 to 17 October 2015
Messe Frankfurt – Musikmesse 2015 – Press November 2014
Musikmesse International

22. Musikmesse International
NAMM Musikmesse Russia
Joint Venture of NAMM and Messe Frankfurt
since 2012
190 exhibitors and 13,169 visitors (2014)
46 % increase in the number of exhibitors over
the previous year, 2013
42 % increase in the number of visitors over the
previous year, 2013
Venue: Sokolniki Park, Moscow
Next event: 10 to 13 September 2015
Messe Frankfurt – Musikmesse 2015 – Press November 2014

23. ‘Auf Wiedersehen’
at Musikmesse
in Frankfurt am Main
from 15 to 18 April 2015
www.musikmesse.com
Messe Frankfurt – Musikmesse 2015 – Press November 2014