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The overall industry score is 55% against a benchmark of 80%. Individual scores are also provided for different parameters like content audit (48%), digital assets audit of website homepage (65%), social media audit (48%) and SEO audit (73%).
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This document provides tips for streamlining the integration between Marketo and Salesforce. It begins with an overview of 5 tips: 1) limit the number of records synced, 2) limit the number of fields synced, 3) limit the number of objects synced, 4) limit the number of mass updates, and 5) enable multi-batch queueing. It then discusses how following these tips helped reduce sync backlogs from 12-20 hours or 2-3 days to almost none, reduced Salesforce errors, enabled real-time MQL syncing, allowed for faster lead closing, and improved team efficiency by focusing more on strategic work.
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The document provides an audit report on the digital presence of financial broker brands in India. It summarizes the results of audits conducted on various touchpoints like blogs, website, social media, digital assets and SEO. The overall industry score is 35% out of 100%, significantly below the benchmark of 80%, indicating that most brands in the industry are not following best practices for their digital presence. The report provides scores and suggestions for improvement across different aspects like content creation, distribution, social media engagement and technical SEO parameters. It aims to help brands understand their digital strengths and weaknesses to optimize investments.
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We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Download Digital Maturity Report on the Clothes and Handloom Industry 2022.
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We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Download Digital Maturity Report on the Life Insurance Industry 2022.
The document provides an overall digital audit report for the electrical industry. Key findings include:
- The industry scores only 30% against a benchmark of 80% across various digital parameters like content creation, distribution, assets, and SEO.
- Content creation and distribution strategies score poorly at 17% and 14% respectively, indicating a lack of focus on buyer personas and sales funnel approaches.
- The homepage design of industry websites scores 56% highlighting issues with elements like logo, headers, calls-to-action.
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Digital Maturity Report on Engineering Industry | TheDigitalFellowthedigitalfellow
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Our Research is your success. Download the industry report now.
Digital Maturity Report on Hotel Industry 2022 | TheDigitalFellowthedigitalfellow
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Our Research is your success. Download the industry report now.
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The document provides an audit of the digital presence of mattress brands in India. It summarizes the scores across various parameters like content creation, distribution and audits of websites, blogs, social media and SEO.
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This document provides tips for streamlining the integration between Marketo and Salesforce. It begins with an overview of 5 tips: 1) limit the number of records synced, 2) limit the number of fields synced, 3) limit the number of objects synced, 4) limit the number of mass updates, and 5) enable multi-batch queueing. It then discusses how following these tips helped reduce sync backlogs from 12-20 hours or 2-3 days to almost none, reduced Salesforce errors, enabled real-time MQL syncing, allowed for faster lead closing, and improved team efficiency by focusing more on strategic work.
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• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
2. FOREWORD
This report is absolutely free for you to
access. There are no strings attached.
It hasn’t been commissioned by anyone,
so it isn’t biased towards any brand.
Dive into the report and get an idea
about what the big and small brands
everywhere are up to.It will help
you understand:
What are the best practices to follow
for establishing your digital presence?
What can you learn about your own
digital presence on the basis of these
best practices?
What questions should you ask your
digital marketing team regarding your
months’ and years’ long investment into
your website, social media accounts,
SEO, and content marketing?
01
02
03
2022 thedigitalfellow. All rights reserved 02
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3. As a brand custodian, you want to do your best to protect your brand’s identity and your
organization’s chances of survival and growth. But there is a lot unoptimized on various
fronts: finances, operations, supply chain, human resources, customer service and so on.
And you don’t know where to start. That’s where
everything converges. But how do you know if you’re doing the right thing
or taking the right decisions?
Begin with Digital.
The Digital Fellow brings to you a report on basic digital health of various industries. Whether
you are from this industry or not, it’ll help you understand the eco system and provide you a
checklist of items you can use to do a self-diagnosis.
2022 thedigitalfellow. All rights reserved 03
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4. CONTENTS
05
Overall Audit
Report
07 Touchpoints
Considered
08 Content Audit
08 Blogs Audit Report
Content Creation Strategy
Content Distribution Strategy
17 Digital Assets Audit
22 SEO Audit
Report
Website Audit (Home Page)
10
15
17
20 Social Media Audit
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6. The value is based on the following Audits:
01 02
03
A.
B.
C.
A.
B.
Blogs
Content Creation Strategy
Content Distribution Strategy
Content Audit
Website Audit (Home Page)
Social Media
Digital Assets Audit
SEO Audit
The industry benchmark is very low. Few or none of the above parameters are followed.
Overall Audit Report
2022 thedigitalfellow. All rights reserved 06
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7. 2022 thedigitalfellow. All rights reserved 07
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Facebook
Post
01
Post
01
Post
01
Post
01
Video
01
Post
02
Post
02
Post
02
Post
02
Video
02
Other
Posts
Twitter
LinkedIn
Instagram
YouTube
SOCIAL
MEDIA
Web
Page-01
Web
Page-02
Other
Pages
Other
Posts
Other
Videos
CONSIDERED
TOUCHPOINTS
WEBSITE
Other
Posts
Other
Posts
EDUCATION
(MBA SCHOOLS)
9. The industry benchmark is very low. Few or none of the above parameters are followed.
Parameters Considered
Buyers’ Journey
followed
Best Practices of
writing a headline
Best practices for
Introduction
Sub-headings
Visual Elements
Trigger words used
(e.g. why, how)
Length of Headline
Keywords Best
Practices
Highlighted Sections
Images every 250
Words
Relevant Images
Keywords in Title
CTA
Sharing elements
Bullet Points
Content Audit: A Blog Audit Report
2022 thedigitalfellow. All rights reserved 09
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10. B. Content Creation Strategy
Industry Score: 18%
Benchmark: 80%
Out of 100%
AUDIT
CONTENT
18
11. Content covers blogs, videos, podcasts as well as posts made exclusively for the social media.
A strategy that does not address the buyers’ journey, best blogging practices, or addressing
the buyer personas’ needs leads to inaccurate content pieces.
Parameters Considered
Buyers’ Persona
Buyers’ Journey
Topic addressing pain area
SEO Guidelines
Blog Guideline
Content on Product
Content on Market
Content on Value Proposition
2022 thedigitalfellow. All rights reserved 11
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The industry benchmark is very low. Few or none of the above parameters are followed.
Content Audit: Content Creation Strategy
12. 2022 thedigitalfellow. All rights reserved 12
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follows a funnel-like shape:
Sales & conversion
Correct Approach
ToFu
70%
NNZ
MoFu
20%
BoFu
10%
Top of the Funnel (ToFu)
No Need Zone (NNZ)
Middle of the Funnel (MoFu)
Bottom of the Funnel (BoFu)
Content Audit: Content Creation Strategy
13. 2022 thedigitalfellow. All rights reserved 13
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Each of these stages is marked by a distinct stage in the buying journey:
Top of the Funnel (ToFu) – Awareness Stage
Bottom of the Funnel (BoFu) – Decision Stage
Middle of the Funnel (MoFu) – Consideration Stage
Content Audit: Content Creation Strategy
The content that a brand develops must be according to the funnel. In addition to these
3 stages, a brand must also develop content for another stage before Awareness Stage: The
No Need Zone.
The funnel principle and metaphor says: the more you help your buyers, the faster you nudge
them towards their buying decision.
14. 2022 thedigitalfellow. All rights reserved 14
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Content Audit: Content Creation Strategy
In short, develop smart content to address buyers’ needs.
Education
[MBA School]
Approach
42%
13%
45%
Top of the Funnel (ToFu)
Middle of the Funnel (MoFu)
Bottom of the Funnel (BoFu)
Please note: Though ToFu content is 42% of the Total, it does not follow the Buyers’ Journey (as
explained before). Hence, more than 100 blogs are unable to connect with the target audience
Blogs, and content in general, must follow the sales funnel: top of the funnel (ToFu), middle of
the funnel (MoFu), and bottom of the funnel (BoFu). When content does not follow the funnel
approach, it loses its intentionality & relevance - which is not good from the point of view of
content marketing.
15. C. Content Distribution Audit Report
Industry Score: 14%
Benchmark: 80%
Out of 100%
AUDIT
CONTENT
14
16. 2022 thedigitalfellow. All rights reserved 16
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Content Audit: Content Distribution Audit Report
The parameters involved in content distribution determine the success of content strategy.
If the content is not distributed as per the users’ needs and not made available where the
users are, it will not come up on the search engines, and it will not be shared by the
community either. If you investing in content, you must distribute it wisely too.
Parameters Considered
No Need Stage
Awareness Stage
Consideration Stage
Decision Stage
CONTENT OBJECTIVE STAGES
Information
Today's Education
News
The industry benchmark is very low. Few or none of the above parameters are followed.
18. Digital Assets Audit: Website Home page
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The home page of a website is responsible for driving traffic to all its pages. From the logo to
the footer, everything matters. Users make up their minds about continuing to browse the
website within the first 2 seconds of loading! If your home page does not stick to parameters
and best practices of content, you will not benefit from having the website at all!
Parameters Considered
Logo Placement
Text in Logo (Readability)
Header Video Headline
Product offering
Brand USP
Clientele & Testimonials
Rule of Golden Circle followed
Fat Footer with Site Map
Correct Privacy Policy
19. Digital Assets Audit: Website Home page
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Parameters Considered (Contd...)
Correct Terms of Use
Social Proof placement
Proper Colour Scheme
Proper Alignment
Consistent Font Family
Optimum White Space
Proper placement of Images
Navigation Menu
Personalised Content
20. DIGITAL ASSETS AUDIT
B. Social Media Audit Report
Industry Score: 51%
Benchmark: 80%
Out of 100%
51
21. Digital Assets Audit: Social Media Audit Report
2022 thedigitalfellow. All rights reserved 21
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Social media is your best friend if you know how to build a community and engage with its
members. A low score on social media presence is an indication that a brand does not bother
with the community at all. Disregarding communities is like disregarding existing and
potential customers.
Social Media Considered
Facebook
Twitter
Instagram
LinkedIn
YouTube
23. SEO Audit Report
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Search engines want to help you by letting you help users and buyers. An organized home
page and an organized website, with the right blogging practices will increase your chances
of appearing in organic search results. Not just that, you would also end up saving a lot of
money on search engine ads too! Cooperate with the search engine crawlers if you really
want to show up in the millions of questions people search online everyday!
Broken Links Absent
Schema
Page Speed Optimization
Desktop Speed
Mobile Speed
Mobile Friendly
Sitemap.XML/HTML Sitemap
SEO TECHNICAL AUDIT
24. SEO Audit Report
SEO TECHNICAL AUDIT
URL Optimization
Keyword in URL
Keyword in Title
Keyword in Meta Description
Meta Keyword
H1 Tag
Keywords In H1
H2 Tag
Keywords in H2
Alt Text
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25. GET IN TOUCH WITH US TODAY:
The 11 brands considered here fall into the top category. Surely, they had the best of the
agencies working for them.
Yet, a basic examination reveals that they have been investing into wrong agencies. We do
not know what further problems will open up once we sit with these for a formal brand audit.
So how have you been choosing your digital marketing agency?
2022 thedigitalfellow. All rights reserved 25
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If you are an Education (MBA Schools) Industry brand we have examined here
and want to know your specific score
If you are into a different business and want to avoid investing in wrong
digital agencies
If you are an Education (MBA Schools) Industry brand interested in
working with us
26. Unless otherwise stated, the E-book is our proprietary property and all text, design, infograph, images, and
graphics in this E-book (collectively, the “Content”) and the trademark, service mark and logo contained
therein (the “Marks”) are owned or controlled by us or licensed to us, and are protected by Copyright and
trademark laws of India. Any unauthorised usage of any content of this E-book shall be liable to legal actions.
Copyright Disclaimer:
2022 thedigitalfellow. All rights reserved 26
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For the sake of confidentiality and safety of the reputation of the various brands studied during the
preparation of this Industry Report, we choose not to disclose the brand names. We shall never publish/ share
any competitors’ or brands’ data used for this report. The purpose is to make readers/ brand custodians aware
of the best practices that are not being followed by industry leaders in the country. This report does not
hold/expect any commercial value.
Confidentiality Disclaimer:
27. Connect with our Experts
To get audit score for your brand
+91 99676 30329
contact@thedigitalfellow.com