Advertising intelligence
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Our social media and website advertising service including monthly detailed report and the opportunity to market your brand on any social media platform or top-tier website.
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Advertising intelligence
- 1. Advertising Intelligence What it is, why it matters, and what to do about it.
- 2. Advertising Intelligence Digital Service Category 2015 Spend 2018 Forecasted Spend Share Change Online Advertising Management Spend: $634,322,999.00 $2,425,526,786.26 2.2% 282.38% © 2018, Borrell Associates Inc. All rights reserved.
- 3. Business Advertising Pain Points What does all the data mean for my ad campaigns? It’s hard to see the big picture of advertising efforts across all channels. The amount of data and insights provided in native platforms can be overwhelming; yet it’s important to interpret the effectiveness and performance of ads to determine what is working and what is going on across all channels. Knowing if your ad dollars are paying off is not straightforward. You may know you need to be spending money on digital ads, but simply looking at the data gives no clear way of know if it is working. With advertising intelligence, there is an easy way to see your return on investment.
- 4. Why Use Our Services? Automated reporting and real time performance reporting across ad channels Bring your advertising campaigns under one roof Pinpoint what ad campaigns are working to make you money Direct ad comparisons make for smarter campaigns
- 5. Why Advertising Intelligence? For local businesses, digital advertising can be hard to master. You know you need to be advertising online, but campaign data is overwhelming and it’s hard to to know which types of ads are making you money. You need an easy what to see what is working.
- 6. Bring your Ad Campaigns under one roof We give you one place, one report, to analyze ad campaigns for multiple PPC platforms. Google Ads Facebook ● Google Search Ads ● Google Display Ads ● YouTube Ads ● Google Shopping Ads ● Gmail Ads ● Facebook Ads ● Instagram Ads ● Messenger Ads ● Audience Network Ads Compare campaigns side- by-side to see the big picture of your advertising efforts.
Editor's Notes
- There is large growth in the online advertising industry. The spend from 2015 to the 2018 forecasted spend is a 282.38% growth. Now is the time to start advertising online (if you haven’t started already). An important part of online advertising is measuring the success of your ad campaigns.
- There is a lot of data available on your ad campaigns through Google Ads and Facebook Ads Manager accounts. However, this information is overloaded with data that is difficult to understand and navigate, not to mention it’s difficult to directly compare campaigns on Google and Facebook. How are you supposed to measure the success of your campaigns when you aren’t even sure of what to look for?
- Advertising Intelligence has a lot of great benefits for a business owner. You have the ability to Bring your advertising campaigns under one roof. Rather than looking across multiple platforms, bring your ad campaigns into one platform so you can see what’s effective at a glance. Pinpoint what ad campaigns are working to make you money. By comparing all of your ad campaigns, you’re able to detect which ad campaigns are paying off by making you money, and which are ineffective so you can change them without wasting money. Direct ad comparisons allow you to see what ad campaigns are most effective and which ad campaigns you need to stop and change. Automated reporting takes out any manual work - all of the most important information about your ads is available in real-time at the click of a button!
- Digital advertising can be hard to master, which is why we offer Advertising Intelligence. It makes your life easier by taking out all manual work when looking to track the success of your campaigns across multiple platforms.
- Advertising intelligence supports multiple PPC platforms, such as (see chart). You have the ability to analyze ad campaigns from all of these platforms within Advertising Intelligence. By comparing ad campaigns across different platforms, you can see what is and isn’t working across these platforms and adjust as needed.