This document provides a history of typography and motion graphics. It discusses early printing methods like wood block printing and movable type. The development of posters is also covered, noting the use of bold, capitalized and italicized text along with different colors and typefaces to stand out. Modern motion graphics developed from techniques like zoetropes, cell animation, and stop motion photography. Typography is integrated into motion graphics through choices of text size, shape, font and other design elements that help set the tone and atmosphere. Examples from Looney Tunes, Betty Boop and Disney openings are discussed.

1. Typography & Motion Graphics
Alexis Sansone sp.2016

2. History of typography in motion graphics
Typography
"the art and technique of arranging type to make written
language legible, readable, and appealing when displayed.
The arrangement of type involves selecting typefaces,
point size, line length, line-spacing (leading), letter-
spacing (tracking), and adjusting the space within letters
pairs (kerning)."

3. History of typography in motion graphics
Wood Block
image is carved in reverse into a piece of wood, covered in ink and
then laid on a paper to create a print

4. History of typography in motion graphics
Movable Type
Setting type by hand for printing on a letter press machine

5. History of typography in motion graphics
Letterpress
*still in use today*
Photopolymer plates that can translate
a digital design into a raised plate for
use with vintage presses

6. History of typography in motion graphics
Engraving
Most expensive of all printing, carved by hand or machine

7. History of typography in motion graphics

8. History of typography in motion graphics
Development of the Poster

9. History of typography in motion graphics
What stands out?
The use of bold, CAPITALIZED and italicized words and letters
Different colors
Different type faces

10. History of typography in motion graphics
Post- Modernism Designs

11. History of typography in motion graphics
What has changed?
New ideas are used to make designs more intricate.
Introduction to combined Typography and graphics design for advertising

12. History of typography in motion graphics

13. History of motion graphics
What is a motion graphic?
Digital footage and/or animation technology to create the illusion of motion or
rotation, and are usually combined with audio for use in multimedia projects.

14. History of motion graphics
The earliest forms of motion graphics can be found in cave drawings from
hundreds of years ago. Although these drawings are not "animated" the
represent motion of a story.
Motion graphics can be shown in the forms of art, photography, text or videoOne
of the first successful devices for creating the illusion of motion was the
thaumatrope .

15. History of motion graphics
A disk with a picture on each side is attached to two pieces of string. When the
strings are twirled quickly between the fingers the two pictures appear to blend
into one due to the persistence of vision

16. History of motion graphics
William George Horner invents the Zoetrope
a 19th-century optical toy consisting of a cylinder with a series of pictures on the
inner surface that, when viewed through slits with the cylinder rotating, give an
impression of continuous motion.
Example: Cartoon Network Bumpers - Magical Zoetrope

17. History of motion graphics
Before Warner Bros, MGM and Disney, classical animation could be found in the
political caricatures and comic strips in newspapers and magazines.
1910- Cell animation process was a major break through in figurative animation use
of translucent sheets of celluloid for overlaying images. With this came Betty Boop,
Terrytoons and Woody Wood Pecker

18. History of motion graphics
Cell Animation Layering Process

19. History of motion graphics
1902- Stop Motion photography is used in George Melies film “A Trip to the Moon”
Stop Motion Example Power Minion

20. History of motion graphics
1906- J. Stuart Blackton discovers that by exposing one frame of film at a time a
subject can be manipulated between exposures giving the illusion of motion
Humorous Phases of Funny Faces

21. History of motion graphics
Emily Cohl and Max Fleischer begin to mix live footage with hand-drawn elements.
Experimental Animationturn of 20th century-- postwar industrial advances and
changing social, economical, and cultural conditions throughout Europe fuel artist to
reject classical representation
Dadaist and Surrealist artists seek to overthrow traditional restraints by exploring the
spontaneous and the irrational

22. History of motion graphics
1970- Frank & Caroline Mouris develop collage animation
Animators begin to be brought onto feature films and mini films to create opening or
closing animations
Pink Panther Opening sequence, Loony Toons mini films
Pink Panther Opening Motion Graphic

23. Typography within motion graphics
How is Typography integrated in a motion
graphic?

24. Typography within motion graphics
When we think of motion graphics and animations the text size, shape and font lead
us to assume and associate different things with the motion graphic
Loony Toons Example

25. Typography within motion graphics
Comparatively, Betty Boop who is also an early motion graphics character,
gives a completely different atmosphere after viewing the opening
sequence
Betty Boop Example

26. Typography within motion graphics
A leader in motion graphics and advancements in typography within motion
graphics from their beginning stages of development is Walt Disney Pictures
Mickey Mouse Example
Disney Example