2. Wk 1&2 History of typography in motion graphics
Development of the Poster
3. Wk 1&2 History of typography in motion graphics
What stands out?
The use of bold, CAPITALIZED and italicized words and letters
Different colors
Different type faces
4. Wk 1&2 History of typography in motion graphics
Post- Modernism Designs
5. Wk 1&2 History of typography in motion graphics
What has changed?
New ideas are used to make designs more intricate.
Introduction to combined Typography and graphics design for advertising
7. Wk 1&2 History of motion graphics
What is a motion graphic?
Digital footage and/or animation technology to create the illusion of motion or
rotation, and are usually combined with audio for use in multimedia projects.
8. Wk 1&2 History of motion graphics
The earliest forms of motion graphics can be found in cave drawings from
hundreds of years ago. Although these drawings are not "animated" the
represent motion of a story.
Motion graphics can be shown in the forms of art, photography, text or videoOne
of the first successful devices for creating the illusion of motion was the
thaumatrope .
9. Wk 1&2 History of motion graphics
A disk with a picture on each side is attached to two pieces of string. When the
strings are twirled quickly between the fingers the two pictures appear to blend
into one due to the persistence of vision
10. Wk 1&2 History of motion graphics
William George Horner invents the Zoetrope
a 19th-century optical toy consisting of a cylinder with a series of pictures on the
inner surface that, when viewed through slits with the cylinder rotating, give an
impression of continuous motion.
Example: Cartoon Network Bumpers - Magical Zoetrope
11. Wk 1&2 History of motion graphics
Before Warner Bros, MGM and Disney, classical animation could be found in the
political caricatures and comic strips in newspapers and magazines.
1910- Cell animation process was a major break through in figurative animation use
of translucent sheets of celluloid for overlaying images. With this came Betty Boop,
Terrytoons and Woody Wood Pecker
12. Wk 1&2 History of motion graphics
Cell Animation Layering Process
13. Wk 1&2 History of motion graphics
1902- Stop Motion photography is used in George Melies film “A Trip to the Moon”
Stop Motion Example Power Minion
14. Wk 1&2 History of motion graphics
1906- J. Stuart Blackton discovers that by exposing one frame of film at a time a
subject can be manipulated between exposures giving the illusion of motion
Humorous Phases of Funny Faces
15. Wk 1&2 History of motion graphics
Emily Cohl and Max Fleischer begin to mix live footage with hand-drawn elements.
Experimental Animation turn of 20th century-- postwar industrial advances and
changing social, economical, and cultural conditions throughout Europe fuel artist to
reject classical representation
Dadaist and Surrealist artists seek to overthrow traditional restraints by exploring the
spontaneous and the irrational
16. Wk 1&2 History of motion graphics
1970- Frank & Caroline Mouris develop collage animation
Animators begin to be brought onto feature films and mini films to create opening or
closing animations
Pink Panther Opening sequence, Loony Toons mini films
Pink Panther Opening Motion Graphic
17. Wk 1&2 Typography within motion graphics
How is Typography integrated in a motion
graphic?
18. Wk 1&2 Typography within motion graphics
When we think of motion graphics and animations the text size, shape and font lead
us to assume and associate different things with the motion graphic
Loony Toons Example
19. Wk 1&2 Typography within motion graphics
Comparatively, Betty Boop who is also an early motion graphics character,
gives a completely different atmosphere after viewing the opening
sequence
Betty Boop Example
20. Wk 1&2 Typography within motion graphics
A leader in motion graphics and advancements in typography within motion
graphics from their beginning stages of development is Walt Disney Pictures
Mickey Mouse Example
Disney Example
21. Wk 3&4 Contemporary Techniques and Technology
How is motion graphic typography applied
today?
22. Wk 3&4 Contemporary Techniques and Technology
There’s hand drawn which requires a frame by frame drawing of the animated
object.
Calvin and Hobbes Flip Book
23. Wk 3&4 Contemporary Techniques and Technology
Drawn on film animation
It is an animation technique in motion graphics in which footage is developed
by making the images directly onto the film stock, for example the animation
work produced by famous animators Norman McLaren and Stan Brakhage.
24. Wk 3&4 Contemporary Techniques and Technology
Paint-on-glass animation
Another technique from the group of additional animation techniques is the
paint-on-glass animation technique which is used for producing animated films.
In this technique the slow drying oil paints on sheets of glass gets manipulated.
25. Wk 3&4 Contemporary Techniques and Technology
Erasure animation
The next technique in the series of more techniques of animation in motion
graphics is the Erasure animation. In this animation technique for producing
motion graphics, two-dimensional medium is used. It involves photographing
over time as the artist manipulates the image. William Kentridge is the famous
animator using this technique in his charcoal erasure films.
Example
26. Wk 3&4 Contemporary Techniques and Technology
Pinscreen animation
Among other animation techniques which are also popular is the pinescreen
animation which uses a screen filled with movable pins, si that it can be
displaced in or out by pressing a thing onto the screen. The screen is
illuminated from the side in order to cast shadows by pins. The technique has
been used to produce animated films where textural effects were really not
easy to produce using the traditional cel animation techniques.
Example
27. Wk 3&4 Contemporary Techniques and Technology
Sand animation
In this type of animation, the sand is moved around on a back lighted or front
lighted piece of glass in order to make each frame for an animated film. An
interesting effect is produced when animated due to the contrast lightening.
Christmas sand animation
28. Wk 3&4 Contemporary Techniques and Technology
CGI
3D technology that allows animation to be put into a three dimensional world.
Used often in films to make characters and objects seem real.
MU Process Example
29. Wk 3&4 Contemporary Techniques and Technology
CGI
Most common and currently used in features today
30. Wk 3&4 Contemporary Techniques and Technology
CGI
Used for full feature animation, sci-fi animation, live and animation mix
Toy Story was the first feature length CGI animation.
How Toy Story Changed Animation and CGI
31. Wk 3&4 Contemporary Techniques and Technology
Do it Yourself
Do it yourself techniques range from flip books to 2D on programs like After
Effects to Maya. Many student animators learn animation through completeing
the entire process from hand-drawn to computer practices.
Adobe After Effects
Important to all motion graphics
Takes images from Photoshop or Illustrator and allows them to move
Most basic to complex animation process
Alexis Sansone Basic After Effects Animation
Advanced After Effects Short
32. Wk 3&4 Contemporary Techniques and Technology
iPhone Apps
FrameCast – Online Animation Studio for iPhones
Cam Animate
Stick Nodes (I’ve used and it is very simple but helps you understand the process)
3D World
Apps List from Apple
33. Wk 3&4 Contemporary Techniques and Technology
Virtual Reality
the computer-generated simulation of a three-dimensional image or
environment that can be interacted with in a seemingly real or physical way by a
person using special electronic equipment, such as a helmet with a screen inside
or gloves fitted with sensors.
34. Wk 3&4 Contemporary Techniques and Technology
Augmented Reality
a technology that superimposes a computer-generated image on a user's view
of the real world, thus providing a composite view.
35. Wk 3&4 Contemporary Techniques and Technology
Examples
Ratatouille Process
After Effects Process
iPhone Animation
Awesome Virtual Reality and Augmented Reality Example
