Types of music videos
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There are three main types of music videos: performance, narrative, and conceptual. Performance videos focus on the artist singing and dancing and are popular with mainstream artists. Narrative videos tell a story, which may or may not relate to the song's lyrics, and can help audiences connect with the artist. Conceptual videos are based around one or more concepts and are often abstract, using symbols and editing techniques to create meaning. Each type has advantages like promotion opportunities or creativity, and disadvantages like cost or potential audience confusion.
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Types of music videos
The document discusses three main types of music videos: performance videos, narrative videos, and conceptual videos. Performance videos focus on the artist singing and dancing for the camera. Narrative videos tell a story that may or may not relate to the song's lyrics. Conceptual videos are based around one or more abstract concepts and often feature symbolic imagery. The document also provides examples of each type and asks the reader to identify the type of six different music videos.
Narrative Music Videos
Narrative videos tell a visual story that relates to the song, with the lyrics often reflected in the narrative. They commonly feature no lip-synched singing. The most common type is a performance/narrative video, which shows the artist performing but also includes a narrative, such as mimicking a film genre. Narrative videos can emphasize an artist's interest in their music over image, and keep audiences engaged with their simple plots, but can be costly for record labels to produce.
Presentation1
The document discusses different genres of music videos including performance, narrative, and upbeat narratives. Performance videos involve the artist singing and dancing but can become repetitive. Narrative videos relate to the song lyrics but can be boring depending on the story. Upbeat narratives about teenage fun and memories were seen as a good option, allowing for low budgets but gripping visuals. Examples like "Calling" and "Robbers" used this style without strict narratives and resembled teenage rebellion through various shooting techniques. This upbeat narrative genre is likely what the document will create.
codes and conventions of music videos.
Codes and conventions are techniques used in music videos to construct meaning and provide structure that audiences understand. There are two main types - technical elements like camera angles and editing, and symbolic elements like poses and facial expressions. Certain codes are used within genres to allow audiences to become familiar. Narrative, performance, and mixture video styles tell stories or solely feature the artist. Technical elements like camerawork and sound design also shape the video's meaning and style. Mise-en-scene elements like lighting, costumes, location, and props further immerse viewers in the narrative or performance.
Conventions of music videos
Music videos use a variety of camera shots and movements to frame the artist and follow their movements. Editing is fast-paced and syncopated to the beat of the song, using jump cuts between shots of different scenes and locations within seconds. Mise-en-scene elements like lighting, props, costumes, and background settings are deliberately crafted to represent the genre of the song and promote the ideology or narrative through visually emphasizing the artist.
A2 introduction 3-brand-2016
This document discusses brand identity and how it relates to music. It explains that brand identity can take many forms, including a name, sign, symbol, color combination, slogan, or imagery. It then discusses how brand identity is created for music, often using elements like the logo, name, color combination, text, or imagery like signs and symbols. It provides examples of how branding is used for different music genres and album covers. The document instructs students to analyze the brand identity, key images, and features for a band within a specific genre.
Performance, concept, narrative thematic, symbolic
- The document discusses different types of music videos: performance-based, narrative-based, and concept-based.
- Performance-based videos feature artists performing, narrative videos tell a story, and concept videos are based on a single idea.
- The document provides examples of different music videos and analyzes which category they fall into. It also discusses creating hybrid videos and developing recipes for each type of music video.
- Finally, the document considers how to plan an effective storyboard that mixes narrative and performance elements in a music video.
Music video conventions ppt 2014
This document discusses the conventions and genres of performance music videos. It defines genre as a system of repetition and variation that is recognized by audiences. Common music genres discussed include pop, rock, R&B, hip hop, and indie. The document also examines important elements of mise-en-scene in music videos like setting, lighting, clothing, and props that help portray the genre. Specific conventions for hip hop, indie/rock, and pop genres are provided through example music videos.
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Types of music videos
The document discusses three main types of music videos: performance videos, narrative videos, and conceptual videos. Performance videos focus on the artist singing and dancing for the camera. Narrative videos tell a story that may or may not relate to the song's lyrics. Conceptual videos are based around one or more abstract concepts and often feature symbolic imagery. The document also provides examples of each type and asks the reader to identify the type of six different music videos.
Narrative Music Videos
Narrative videos tell a visual story that relates to the song, with the lyrics often reflected in the narrative. They commonly feature no lip-synched singing. The most common type is a performance/narrative video, which shows the artist performing but also includes a narrative, such as mimicking a film genre. Narrative videos can emphasize an artist's interest in their music over image, and keep audiences engaged with their simple plots, but can be costly for record labels to produce.
Presentation1
The document discusses different genres of music videos including performance, narrative, and upbeat narratives. Performance videos involve the artist singing and dancing but can become repetitive. Narrative videos relate to the song lyrics but can be boring depending on the story. Upbeat narratives about teenage fun and memories were seen as a good option, allowing for low budgets but gripping visuals. Examples like "Calling" and "Robbers" used this style without strict narratives and resembled teenage rebellion through various shooting techniques. This upbeat narrative genre is likely what the document will create.
codes and conventions of music videos.
Codes and conventions are techniques used in music videos to construct meaning and provide structure that audiences understand. There are two main types - technical elements like camera angles and editing, and symbolic elements like poses and facial expressions. Certain codes are used within genres to allow audiences to become familiar. Narrative, performance, and mixture video styles tell stories or solely feature the artist. Technical elements like camerawork and sound design also shape the video's meaning and style. Mise-en-scene elements like lighting, costumes, location, and props further immerse viewers in the narrative or performance.
Conventions of music videos
Music videos use a variety of camera shots and movements to frame the artist and follow their movements. Editing is fast-paced and syncopated to the beat of the song, using jump cuts between shots of different scenes and locations within seconds. Mise-en-scene elements like lighting, props, costumes, and background settings are deliberately crafted to represent the genre of the song and promote the ideology or narrative through visually emphasizing the artist.
A2 introduction 3-brand-2016
This document discusses brand identity and how it relates to music. It explains that brand identity can take many forms, including a name, sign, symbol, color combination, slogan, or imagery. It then discusses how brand identity is created for music, often using elements like the logo, name, color combination, text, or imagery like signs and symbols. It provides examples of how branding is used for different music genres and album covers. The document instructs students to analyze the brand identity, key images, and features for a band within a specific genre.
Performance, concept, narrative thematic, symbolic
- The document discusses different types of music videos: performance-based, narrative-based, and concept-based.
- Performance-based videos feature artists performing, narrative videos tell a story, and concept videos are based on a single idea.
- The document provides examples of different music videos and analyzes which category they fall into. It also discusses creating hybrid videos and developing recipes for each type of music video.
- Finally, the document considers how to plan an effective storyboard that mixes narrative and performance elements in a music video.
Music video conventions ppt 2014
This document discusses the conventions and genres of performance music videos. It defines genre as a system of repetition and variation that is recognized by audiences. Common music genres discussed include pop, rock, R&B, hip hop, and indie. The document also examines important elements of mise-en-scene in music videos like setting, lighting, clothing, and props that help portray the genre. Specific conventions for hip hop, indie/rock, and pop genres are provided through example music videos.
Genre theory
The document discusses genre theory and how it relates to music videos. It defines genre as the type or kind of music video, with each genre having recognizable characteristics. Genre theory explains the role genres play in different media texts. The document also discusses how audiences enjoy genres because it allows them to develop expectations and share pleasures in discussing the same genres. The specific genre of the author's music video is described as romance, with conventions used to convey the romantic narrative including a complex story, black and white effects, a dance scene, and close-up shots.
Conventions of a music video
Music videos typically feature various camera shots and movements to emphasize the artist and reflect the song's lyrics and emotions. They also utilize mise en scene, lighting, sound, and props to represent the artist's style and mood of the music. Common conventions include depicting women sexually to attract viewers, using stereotypical props for different genres like money and cars for rap videos, and indie/rock videos often being black and white with close-ups of the artist in dark locations at a fast pace.
Codes & Conventions Of Music Videos
Music videos accompany songs and represent an important part of the music industry. They allow artists to impress audiences with their looks, moves, and performances in addition to their musical talent. This helps attract wider audiences and boost artists' careers. Music videos use various techniques like editing, camerawork, and visuals to represent the artist and genre of music. Over time, music videos have grown in importance and influence the success of songs and artists. They are now considered a new art form by some.
Codes and conventions of music videos
This document discusses the codes and conventions of music videos. It begins by explaining how technical elements like camera angles, shots, sound, and editing are used to convey meaning and genre. It then discusses common conventions like camera work, editing, sound, mise-en-scene, and stereotypes. Different styles of music videos are also outlined like performance, narrative, mixture, and cameo. The importance of codes and conventions for structuring videos and enhancing lyrics is also covered.
Codes and conventions of music videos
This document discusses the codes and conventions of music videos. It begins by explaining how technical elements like camera angles, shots, sound, and editing are used to convey meaning and genre. It then discusses common conventions like camera work, editing, sound, mise-en-scene, and stereotypes. Common styles of music videos are also examined, including performance, narrative, mixture, and cameo. The roles of codes and conventions in providing structure and enhancing lyrics are also summarized.
Conventions of a Music Video
The document discusses the conventions of music videos, which are the technical and symbolic techniques used to construct meaning. Technical conventions include camera angles, editing style, and use of diegetic/non-diegetic sound. Symbolic conventions convey meaning through facial expressions and gestures. Understanding conventions allows the audience to interpret videos within a genre. Common conventions include camera work, editing, sound, visual elements, and performance vs. narrative styles.
Conventions of a Music Video
This document discusses conventions and elements of music videos in different genres. It notes that indie/rock videos tend to be black and white and feature extreme close-ups and shots of the artist. Hip hop videos typically feature fancy locations, alcohol/drugs, and attractive women. Pop videos focus on performances, bright colors, and close-ups of the artist's face. The document also outlines common elements of music videos like narrative, performance, cameos, and symbolism. It discusses the use of camera shots, movement, lighting, costumes, and other techniques to convey meaning and mood.
Goodwin's theory on music videos
Andrew Goodwin is a music video theorist who developed a theory about repetitive features in music videos that help audiences relate to and understand the media. His theory outlines 5 key aspects of music videos: 1) how the music track relates to the cinematography through illustration, disjuncture, or amplification, 2) the "star image" or protagonist that appeals to audiences, and 3) technical aspects like mise-en-scene, cinematography, sound, and editing that establish expectations for different music genres. Goodwin argues these repetitive features make the language of music videos easier for audiences to understand.
Codes and conventions of music videos finished
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles as well as techniques like panning, tracking, and jump cutting. Understanding codes and conventions allows audiences to interpret meaning and genres in music videos.
Music Video Research
Music videos can be categorized as performance, narrative, or conceptual. Narrative videos tell a visual story that relates to the song's lyrics, like Eminem's "Not Afraid" which uses symbols to represent a deeper meaning. Conceptual videos revolve around a central idea, using themes and recurring symbols to convey a message enigmatically. Performance videos mainly feature the artist simply performing the song, showcasing their authenticity. Each type uses distinct camerawork, editing, and other conventions to best suit the song and achieve their goals of promoting the artist and accompanying music. Today, music videos are primarily viewed online, especially on YouTube, due to the decline of television music networks.
Types of music videos
There are three main types of music videos: performance, narrative, and conceptual. Performance videos focus on the artist singing and dancing and are common for promoting mainstream artists. Narrative videos tell a story, either illustrating, amplifying, or having little relation to the song lyrics. Conceptual videos are based around unique themes or symbols and are more common for indie artists who may not want to focus on self-promotion. Different types have advantages like being low-cost or allowing deeper audience engagement, and disadvantages like potentially being generic or confusing viewers.
Andrew goodwin
There are five key aspects to analyze in music videos: thought beats (seeing the sound), narrative and performance, the star image, relating visuals to the song, and technical aspects. Thought beats involve analyzing the structure, voice, and mode of address of the artist. Narratives in music videos should ignore common narratives and have coherent repeatability as the artist acts as both narrator and participant. The star image, or meta narrative, is also important. Visuals can illustrate, amplify, or create disjuncture from the song's meaning. Technical aspects like camera work, lighting, editing, and mise-en-scene are vital to holding the music video together and setting mood.
Conventions of music videos
Music videos serve to promote and sell songs by making them memorable and entertaining for viewers. There are three main types of music videos: narrative videos which tell a story related to the song's lyrics, performance videos which simply show the artist performing, and concept videos based around a unique idea. Effective music videos use camera shots, themes, symbols, and lighting to reflect the song's genre and engage audiences.
Types of Music Video
The document discusses three types of music videos: performance videos focus on the artist singing and playing instruments; illustrative videos literally depict the song lyrics on screen to clearly present their meaning; and interpretive/disjunctive videos explore the connotations of lyrics through abstract or complex cinematic narratives that allow audiences to form their own interpretations.
Music video & narrative theory (1)
1) The document discusses different types of music videos including performance-based, narrative-based, and concept-based videos.
2) Performance videos focus on shots of the artist performing, narrative videos tell a story either based on or suggested by the song's lyrics, and concept videos are based around a single idea or concept.
3) The relationship between the music, lyrics, and visuals in a video is also examined, including how the visuals can illustrate, amplify, contradict, or create disjuncture from the lyrics and tone of the music.
Andrew goodwin
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his 1992 book "Dancing in the Distraction Factory". The 6 key features of music videos are: 1) fitting genre characteristics, 2) matching lyrics to visuals, 3) matching music to visuals, 4) including close-ups of artists per record label demands, 5) using voyeuristic treatment of bodies, and 6) including intertextual references. The 5 ways to analyze videos are: 1) examining thought beats and the artist's voice, 2) analyzing narrative and performance, 3) studying the star image, 4) considering the relation of visuals to song, and 5) reviewing technical aspects like camerawork, editing,
Rock music videos conventions
Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Common conventions in rock music videos include using dark lighting and outdoor settings to match the mood of songs, as well as facial expressions and body language from artists to express the feelings in their performance. Rapid editing corresponds with upbeat tempos while slower songs use smoother transitions. Narratives often relate to lyrics, either through stories or depictions of live performances.
C&C of a music video
There are several types of music videos including performance videos that show the artist playing, narrative videos that act out the song's story, and mixture videos with both. Camera techniques like crane shots, pans, tilts, and close-ups are used to capture performances or show emotions. Extensive editing is required to synchronize lip movements and footage to the lyrics. Elements like props, costumes, locations, and colors are chosen to represent the genre and song meaning. The editing process and mise-en-scene elements are vital parts of crafting an effective music video.
Codes and conventions
Technical codes and conventions in music videos include camera angles, shots, editing style, diegetic and non-diegetic sound, and genre to convey meaning. Symbolic techniques portray meaning through facial expressions, gestures, and mise-en-scene. Common codes are performance videos where the artist solely performs, narrative videos that tell a story linearly or fragmented, and various camera shots like close-ups that reveal emotion. Sound is also essential, using diegetic sounds from the environment and non-diegetic music to set mood.
Music Video Conventions
There are three primary types of music videos: performance videos that focus on the artist performing live, narrative videos that tell a story, and conceptual videos that are more abstract and open to interpretation. Music videos also utilize various cinematography techniques like different shot types and camera movements. Mise en scene, including costumes, props, locations, and lighting, helps establish genre and mood. Sound is central, with the music typically synchronized to the visuals and using both diegetic and nondiegetic elements. Editing pace and techniques vary by genre as well. Intertextuality, or referencing other media, is common in music videos for purposes like nostalgia or iconography.
Types and conventions of music videos
This document summarizes different types and conventions of music videos. It discusses performance-based videos that feature artists performing live, narrative-based videos that tell a story related to the song's lyrics, and concept-based videos that are based around a single idea or editing technique. It also mentions other types like surrealistic, interpretive, animated, and parody videos. Finally, it outlines Andrew Goodwin's theory about relationships between lyrics and visuals in music videos.
A2 - MUSIC VIDEO INTRO .pdf
The document discusses the purpose and types of music videos. Regarding purpose, music videos help sell songs, promote artists, and allow artists to be seen on different platforms. They also provide visuals to entertain audiences and allow connection with artists. There are two main types of music videos - conceptual/thematic videos that focus on ideas/imagery and performance videos that focus on live performances. Music videos aim to represent songs visually while entertaining audiences.
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Genre theory
The document discusses genre theory and how it relates to music videos. It defines genre as the type or kind of music video, with each genre having recognizable characteristics. Genre theory explains the role genres play in different media texts. The document also discusses how audiences enjoy genres because it allows them to develop expectations and share pleasures in discussing the same genres. The specific genre of the author's music video is described as romance, with conventions used to convey the romantic narrative including a complex story, black and white effects, a dance scene, and close-up shots.
Conventions of a music video
Music videos typically feature various camera shots and movements to emphasize the artist and reflect the song's lyrics and emotions. They also utilize mise en scene, lighting, sound, and props to represent the artist's style and mood of the music. Common conventions include depicting women sexually to attract viewers, using stereotypical props for different genres like money and cars for rap videos, and indie/rock videos often being black and white with close-ups of the artist in dark locations at a fast pace.
Codes & Conventions Of Music Videos
Music videos accompany songs and represent an important part of the music industry. They allow artists to impress audiences with their looks, moves, and performances in addition to their musical talent. This helps attract wider audiences and boost artists' careers. Music videos use various techniques like editing, camerawork, and visuals to represent the artist and genre of music. Over time, music videos have grown in importance and influence the success of songs and artists. They are now considered a new art form by some.
Codes and conventions of music videos
This document discusses the codes and conventions of music videos. It begins by explaining how technical elements like camera angles, shots, sound, and editing are used to convey meaning and genre. It then discusses common conventions like camera work, editing, sound, mise-en-scene, and stereotypes. Different styles of music videos are also outlined like performance, narrative, mixture, and cameo. The importance of codes and conventions for structuring videos and enhancing lyrics is also covered.
Codes and conventions of music videos
This document discusses the codes and conventions of music videos. It begins by explaining how technical elements like camera angles, shots, sound, and editing are used to convey meaning and genre. It then discusses common conventions like camera work, editing, sound, mise-en-scene, and stereotypes. Common styles of music videos are also examined, including performance, narrative, mixture, and cameo. The roles of codes and conventions in providing structure and enhancing lyrics are also summarized.
Conventions of a Music Video
The document discusses the conventions of music videos, which are the technical and symbolic techniques used to construct meaning. Technical conventions include camera angles, editing style, and use of diegetic/non-diegetic sound. Symbolic conventions convey meaning through facial expressions and gestures. Understanding conventions allows the audience to interpret videos within a genre. Common conventions include camera work, editing, sound, visual elements, and performance vs. narrative styles.
Conventions of a Music Video
This document discusses conventions and elements of music videos in different genres. It notes that indie/rock videos tend to be black and white and feature extreme close-ups and shots of the artist. Hip hop videos typically feature fancy locations, alcohol/drugs, and attractive women. Pop videos focus on performances, bright colors, and close-ups of the artist's face. The document also outlines common elements of music videos like narrative, performance, cameos, and symbolism. It discusses the use of camera shots, movement, lighting, costumes, and other techniques to convey meaning and mood.
Goodwin's theory on music videos
Andrew Goodwin is a music video theorist who developed a theory about repetitive features in music videos that help audiences relate to and understand the media. His theory outlines 5 key aspects of music videos: 1) how the music track relates to the cinematography through illustration, disjuncture, or amplification, 2) the "star image" or protagonist that appeals to audiences, and 3) technical aspects like mise-en-scene, cinematography, sound, and editing that establish expectations for different music genres. Goodwin argues these repetitive features make the language of music videos easier for audiences to understand.
Codes and conventions of music videos finished
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles as well as techniques like panning, tracking, and jump cutting. Understanding codes and conventions allows audiences to interpret meaning and genres in music videos.
Music Video Research
Music videos can be categorized as performance, narrative, or conceptual. Narrative videos tell a visual story that relates to the song's lyrics, like Eminem's "Not Afraid" which uses symbols to represent a deeper meaning. Conceptual videos revolve around a central idea, using themes and recurring symbols to convey a message enigmatically. Performance videos mainly feature the artist simply performing the song, showcasing their authenticity. Each type uses distinct camerawork, editing, and other conventions to best suit the song and achieve their goals of promoting the artist and accompanying music. Today, music videos are primarily viewed online, especially on YouTube, due to the decline of television music networks.
Types of music videos
There are three main types of music videos: performance, narrative, and conceptual. Performance videos focus on the artist singing and dancing and are common for promoting mainstream artists. Narrative videos tell a story, either illustrating, amplifying, or having little relation to the song lyrics. Conceptual videos are based around unique themes or symbols and are more common for indie artists who may not want to focus on self-promotion. Different types have advantages like being low-cost or allowing deeper audience engagement, and disadvantages like potentially being generic or confusing viewers.
Andrew goodwin
There are five key aspects to analyze in music videos: thought beats (seeing the sound), narrative and performance, the star image, relating visuals to the song, and technical aspects. Thought beats involve analyzing the structure, voice, and mode of address of the artist. Narratives in music videos should ignore common narratives and have coherent repeatability as the artist acts as both narrator and participant. The star image, or meta narrative, is also important. Visuals can illustrate, amplify, or create disjuncture from the song's meaning. Technical aspects like camera work, lighting, editing, and mise-en-scene are vital to holding the music video together and setting mood.
Conventions of music videos
Music videos serve to promote and sell songs by making them memorable and entertaining for viewers. There are three main types of music videos: narrative videos which tell a story related to the song's lyrics, performance videos which simply show the artist performing, and concept videos based around a unique idea. Effective music videos use camera shots, themes, symbols, and lighting to reflect the song's genre and engage audiences.
Types of Music Video
The document discusses three types of music videos: performance videos focus on the artist singing and playing instruments; illustrative videos literally depict the song lyrics on screen to clearly present their meaning; and interpretive/disjunctive videos explore the connotations of lyrics through abstract or complex cinematic narratives that allow audiences to form their own interpretations.
Music video & narrative theory (1)
1) The document discusses different types of music videos including performance-based, narrative-based, and concept-based videos.
2) Performance videos focus on shots of the artist performing, narrative videos tell a story either based on or suggested by the song's lyrics, and concept videos are based around a single idea or concept.
3) The relationship between the music, lyrics, and visuals in a video is also examined, including how the visuals can illustrate, amplify, contradict, or create disjuncture from the lyrics and tone of the music.
Andrew goodwin
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his 1992 book "Dancing in the Distraction Factory". The 6 key features of music videos are: 1) fitting genre characteristics, 2) matching lyrics to visuals, 3) matching music to visuals, 4) including close-ups of artists per record label demands, 5) using voyeuristic treatment of bodies, and 6) including intertextual references. The 5 ways to analyze videos are: 1) examining thought beats and the artist's voice, 2) analyzing narrative and performance, 3) studying the star image, 4) considering the relation of visuals to song, and 5) reviewing technical aspects like camerawork, editing,
Rock music videos conventions
Rock music originated in the 1950s in the US and was influenced by other genres like folk, country, and jazz. It is typically performed by bands with 4 or more members playing electric guitar and other instruments like drums. Common conventions in rock music videos include using dark lighting and outdoor settings to match the mood of songs, as well as facial expressions and body language from artists to express the feelings in their performance. Rapid editing corresponds with upbeat tempos while slower songs use smoother transitions. Narratives often relate to lyrics, either through stories or depictions of live performances.
C&C of a music video
There are several types of music videos including performance videos that show the artist playing, narrative videos that act out the song's story, and mixture videos with both. Camera techniques like crane shots, pans, tilts, and close-ups are used to capture performances or show emotions. Extensive editing is required to synchronize lip movements and footage to the lyrics. Elements like props, costumes, locations, and colors are chosen to represent the genre and song meaning. The editing process and mise-en-scene elements are vital parts of crafting an effective music video.
Codes and conventions
Technical codes and conventions in music videos include camera angles, shots, editing style, diegetic and non-diegetic sound, and genre to convey meaning. Symbolic techniques portray meaning through facial expressions, gestures, and mise-en-scene. Common codes are performance videos where the artist solely performs, narrative videos that tell a story linearly or fragmented, and various camera shots like close-ups that reveal emotion. Sound is also essential, using diegetic sounds from the environment and non-diegetic music to set mood.
Music Video Conventions
There are three primary types of music videos: performance videos that focus on the artist performing live, narrative videos that tell a story, and conceptual videos that are more abstract and open to interpretation. Music videos also utilize various cinematography techniques like different shot types and camera movements. Mise en scene, including costumes, props, locations, and lighting, helps establish genre and mood. Sound is central, with the music typically synchronized to the visuals and using both diegetic and nondiegetic elements. Editing pace and techniques vary by genre as well. Intertextuality, or referencing other media, is common in music videos for purposes like nostalgia or iconography.
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Types and conventions of music videos
This document summarizes different types and conventions of music videos. It discusses performance-based videos that feature artists performing live, narrative-based videos that tell a story related to the song's lyrics, and concept-based videos that are based around a single idea or editing technique. It also mentions other types like surrealistic, interpretive, animated, and parody videos. Finally, it outlines Andrew Goodwin's theory about relationships between lyrics and visuals in music videos.
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The document discusses the purpose and types of music videos. Regarding purpose, music videos help sell songs, promote artists, and allow artists to be seen on different platforms. They also provide visuals to entertain audiences and allow connection with artists. There are two main types of music videos - conceptual/thematic videos that focus on ideas/imagery and performance videos that focus on live performances. Music videos aim to represent songs visually while entertaining audiences.
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- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
Music vids
The document discusses the purposes and common structures of music videos. It notes that music videos typically run 3-4 minutes and combine live performance, narrative elements, and visual imagery to promote the artist and song. Common structures include performance videos, which feature artists performing; narrative videos, which tell a story; and thematic or symbolic videos, which use themes and symbols to build meaning. The document also explores common elements, genres, and codes seen in different types of music videos.
Codes and Conventions of Music Videos
Music videos use codes and conventions in their cinematography, editing, sound, mise-en-scene, and genre-specific techniques to promote artists and connect with audiences. Cinematography employs shots like close-ups and angles that suit different genres and songs. Editing cuts rhythmically to the beat. Mise-en-scene reflects lyrics through locations, costumes, and instruments. Genres have recognizable styles - R&B features wealth, rock uses dark colors for live performances, while pop uses bright colors and some voyeurism targeted at teens.
Ryan smith media
The document discusses various codes and conventions used in music videos, including technical techniques, symbolic techniques, colors, notions of looking, and star image. It then summarizes how the author's music video incorporated some of these conventions, such as a focus on color, star image, and facial expressions to convey meaning. The author challenged conventions by creating a purely performance-based video with still footage and no camera movements, similar to Bloc Party's "Banquet." The author then developed this idea further by combining elements from "Banquet" and A-Ha's "Take On Me" music videos.
Music vids styles
This document discusses different types and purposes of music videos. It begins by explaining that music videos are typically 3-4 minutes and combine live performance, narrative elements, and visuals to promote the artist and song. There are three main types of music videos: performance videos that feature the artist singing and include concert footage or "behind the scenes" clips; narrative videos that tell a story, either related to or suggested by the song's lyrics; and concept videos where performance and narrative take a backseat to symbolic or thematic visual concepts. The document provides examples and discusses common elements of each type of music video.
Genre convemtion
Music videos typically aim to promote artists and their music. They combine live performances with narrative and visual elements over 3-4 minutes. Common elements include performances of the artist, narratives that relate to the song lyrics, and symbolic or thematic imagery. Videos often feature direct address of the viewer by the artist to engage the audience. Narratives may tell a brief story or allude to one, while employing techniques like fast pacing, intertextuality, and genre references.
Music video genre’s
The document discusses different genres of music videos: performance, narrative, and conceptual. Performance videos focus on the artist singing or playing music. Narrative videos tell a story that may illustrate, amplify, or be disjointed from the song's lyrics. Conceptual videos have ambiguous meanings and symbolism without a clear narrative. They require interpretation. The genres can overlap, and performance/narrative hybrids are popular for indie rock in drawing audiences through both the artist and story.
Genre convemtion
The document discusses the purpose and common conventions of music videos. Music videos primarily aim to promote artists and their music. They typically run 3-4 minutes and combine live performances with narrative and visual elements. Common conventions include performances by the artist, narratives that relate to the song's lyrics, and symbolic or thematic imagery. Music videos also aim to create a sense of spectacle by having artists directly address the viewer.
Types and Conventions of Music Videos
There are three main types of music videos: performance, narrative, and concept-based. Performance videos feature the artist performing live on stage. Narrative videos tell a story that relates to the song's lyrics or genre through illustration, amplification, or disjunction of the narrative from the lyrics. Concept-based videos are based on a single idea or concept and are often abstract, leaving interpretation up to the viewer. They may use themes or symbols. Successful music videos typically show a relationship between the visuals and lyrics, are edited to the beat of the music, incorporate genre-related styles, and promote the artist.
Music vids and theory intro
There are several purposes and structures of music videos. Music videos primarily promote a single and album, as well as the artist. They typically run 3-4 minutes and combine live performance, narrative elements, and visual imagery. Common structures include performance videos, narrative videos, thematic videos, and symbolic videos. Performance videos focus on shots of the artist singing and include close-ups and unique visual styles. Narrative videos tell a story, either related to or suggested by the song's lyrics. Thematic and symbolic videos use recurring themes and symbols to build meaning.
What is a dance music video
The document discusses what a dance music video is and the different styles and techniques involved in creating music videos. It explains that a music video is primarily a promotional tool to encourage sales of a song and artist. There are three main subgenres of music videos: narrative videos which tell a story, performative videos which mainly feature the artist performing, and conceptual videos which follow an abstract theme without a clear story. The document also outlines other styles like mixture videos and cameo videos, as well as important technical elements like camera shots, angles, movements, editing, and mise-en-scene considerations.
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Types of music videos
- 1. Typesof musicvideos: Performance Narrative Conceptual All about performance of artist/group to camera or audience. Popular in rock bands and cuts between band members. Also popular with mainstreamartists who need to be focus of video, dancing/singingetc. Partof self promotion and a brand: if audiencesee good singing/dancing,they are more likely to go to the concerts/buy singles/albums etc A video which has a story line,it may or may not relateto lyrics of song. Often used for songs used in films,(cuts from film) TYPES: Illustration: narrative reflects lyrics Amplification: narrative may be influenced by lyrics but may use different themes to compliment song’s ‘feeling’ Disjuncture: narrative holds very little relationship to song and meaning is random/unrelated More usual and based around 1 or more concepts that make the video ‘unique’ in some way and often quite ambiguous and/or abstract. Often have specific editing technique. Also often, more common with indieartists who might not want to promote their image/identity. TYPES: Thematic: based around theme, depends on genre (ie rap = might feature lots of streets) Symbolic: symbols to create meaning: can have lots of montage, light suggests mood, pace suggests emotions, images can support or contradict lyrical meanings Advantages: cheap, fast,easy to make, justeffort with setting/costume, allowself- promotion Disadvantages:can be generic, uncreative as very common Advantages: Audience can empathize with artist’s intentions….can also showthey aren’t justabout performing/singing (common in mainstreampop artists who are sellingan image) If plot is simple,it’s easy to engage audiencefurther than just listeningto song Disadvantages:can be expensive to produce, if plot is not clear,audiencecan be confused about message Advantages: can be creative and artsy, can be uniqueand memorable Disadvantages:someaudiences can find them confusing/too far fetched, if artistnot present in video – can have no self promotion Examples: Examples: Examples: Music videoQuiz: Performance =___________________________________ Narrative (Illustration) = ___________________________________ Narrative (Amplification) = ___________________________________ Narrative (Disjuncture) = ___________________________________ Conceptual (thematic) = ___________________________________ Conceptual (symbolic) = ___________________________________