To try using Machine Translation at first, what type of content would you choose? Which language would you select? This is a story about the effort of NetApp globalization team trying to breaking through the challenges.

1. Two Unique Challenges
NetApp has tackled
while Implementing Machine Translation
Yukako Ueda
APAC Global Content Lead, NetApp
& Chapter Manager, Women in Localization Japan
Apr. 19, 2016
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---1

2. Company Snapshot
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---2
 Providing with software, systems, and services to manage and store data
 FY15 revenue: $6.1 billion
 Over 12,000 employees in more than 150 offices worldwide
 13 consecutive years on FORTUNE Magazine's "100 Best Companies" list
 FORTUNE 500® Company
 Creator of Data ONTAP, the worlds #1 branded storage operating system2
 Member of S&P 500 and NASDAQ
 Recognized by Great Place to Work Institute3
 #1 “Best Companies to Work for in Europe” list
 #4 “World’s Best Multinational Workplaces” list
 #5 “Best Companies to Work for in APAC” list
 #9 “Great Place to Work in Japan” list
1. From FORTUNE® Magazine, June 15, 2015 ©2015 Time Inc. FORTUNE®, and FORTUNE 500® are registered trademarks of Time Inc. and are used under License. FORTUNE and Time Inc. are not affiliated with, and do not endorse products or services of,
NetApp.
2. IDC Worldwide Quarterly Enterprise Storage Systems Tracker 2015 Q4, March 2016 (Open Networked Enterprise Storage Systems revenue)
3. Copyright © 2015 GREAT PLACE TO WORK® INSTITUTE, INC.

3. Questions to start using Machine Translation…
 What type of content would you choose?
 Technical?
 Marketing ?
 We chose both!
 Which language would you select?
 French? German? Spanish? Portuguese?
 Chinese? Japanese?
 We chose Japanese and Simplified Chinese
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---3

4. © 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---4
To determine what type of content
we should choose…

5. To determine what type of content we should choose…
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---5
STEP 1
• Pilot Raw MT
Project for KB
Articles
STEP 2
• Pilot MT+PE
Projects for both
Marketing and
Technical
contents
STEP 3
• Deploy MTPE for
production

6. STEP1: MT deployed for KB Articles for 5 languages
Select the language
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---6

7. STEP1: MT deployed for KB Articles for 5 languages
Latest or frequently-viewed Japanese articles are shown
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---7

8. STEP1: MT deployed for KB Articles for 5 languages
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---8
The article is shown in English if MT has never run before

9. © 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---9
The article is Machine Translated into Japanese as soon as you select “日本語”
STEP1: MT deployed for KB Articles for 5 languages

10. STEP2: MT+PE Pilot projects for production
Perform Full and Light PE for both Marketing and Technical projects
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---10
 MT Engine Retraining
 Quality Level Definition
 Post Edit Guidelines
 Post Edit evaluation Form
 Form for MT output feedback
 Pricing and SLAs
 Which vendor is best for PE for which content type

11. STEP 3: Deploy MTPE for production
Ready for various projects
Current Content Classification
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---11
Customer Success
Story
Epic Story
Product &
Solutions
Customer
Presentation
Video
Product UI
Legal (currently)
Option with waiver,
no QA (exception
as NO SLAs are
ensured) NDA,
good for small # of
languages
GUI Test
Community
Social Media
Knowledge Base
Article
Customer Support
Self-Service
Chat
Instant Messaging
Online Help
Express Guide
Technical Report
Technical White
Paper
Product Manual
Customer Support
Site
Datasheet,
Solution Brief,
Service Brief
Marketing White
Paper
Level 2 & 3 Web
NetAppU
Campaign Landing
Page
Web Landing
Page
Banner
Press Release
Demand Gen
Email
Highly Creative Brand Educational
Technical/
Support
High Volume Real Time Fast Track
 Well-defined process in place In progress Process needs development In progress  Process needs development
Localization
Model
QA Model
Teams
Workflow
Model
Traditional
100% Review
Certified Translation
Teams
TMS
Traditional
50-70% Review
Certified Translation
Teams
TMS
Traditional
30-50% Review
Certified Translation
Teams
TMS
Machine Translation +
PE
Post Edit and Spot
Check
MT Post Editors and
GCM
TMS & MT
Raw Machine
Translation
Post Edit if needed
MT Post Editors
TMS & MT
Raw Machine
Translation
Traditional
No Review
n/a
TMS Vendor Portal
Approved Vendor
No Review

12. STEP 3: Deploy MTPE for production
Decision matrix
© 2015 NetApp, Inc. All rights reserved. NetApp Proprietary. Internal Use Only12
Content survey Is OK to RAW MT Is OK to PE Is HT
Content repository Yes Yes Yes
Languages All* (7 Trained ) 7 Languages 12 Core languages
MT engine quality (based on TMs
leveraging) and reuse Only High confidence
7 languages
All
Content type based on the content
classification
Technical, low visibility,
low traffic
Any technical
High visibility, banners,
High touch Marketing,
etc.,

13. © 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---13
Which language to start using MT
for?

14. Japanese and Simplified Chinese were selected
Started MT with 2 APAC Languages
 Starting from the languages with the highest volume to get the
highest outcome
 Choosing the languages having the biggest corpus for both Marketing
and Technical projects for the effective training of the MT engine
 Starting from the toughest languages to leverage the successful
methods easy to the remaining languages
NetApp Confidential - Internal Use Only14

15. NetApp’s QA model
 To comply with NetApp’s high quality standards, additional review step was added after PE
 NetApp’s GCMs conduct review and compile feedback
 Feedback is being categorized and submitted to engine training team for retraining and
shared with vendors for learning (feedback loop)
© 2015 NetApp, Inc. All rights reserved. NetApp Proprietary. Internal Use Only15

16. Basic Workflow
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---16

17. Acrolinx
 NetAppU – fully implemented
 Marketing – in progress
 Product Manuals – to be trained next
 Technical Reports – to be planned
Effort is being made by a specific project
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---17

18. Feedback Loop
Form was created and communicated with the vendors
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---18

19. © 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---19
Thank You.

20. © 2015 NetApp, Inc. All rights reserved. NetApp Confidential – Limited Use20
Come and join us! ~ Women in Localization Japan ~