The document discusses the concept of "whuffie", which refers to social capital or reputation within online communities. It is described as being like credit, with ways to make deposits to or withdrawals from one's whuffie through helping or harming others in the community. Some key points made include:
- Whuffie is the outcome of one's reputation and influences their reach, sentiment, access to opportunities, and more.
- In online communities, whuffie helps determine who users will trust and connect with.
- One can increase their whuffie by listening to others, bringing value to the community, and making deposits rather than withdrawals of others' goodwill.
Twitter: Who Cares What You're Doing Right Now, Anyway?Scott Abel
Twitter. It's everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It's a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what's important to us to those who want to know.
7 Ways the Social Web is Changing the WorldTara Hunt
This is the presentation I gave in Brighton, UT on March 10, 2010 on how the social web is changing the world and effecting how people interact with business...and how business can change to meet our changing needs.
Government 2.0: architecting for collaborationTara Hunt
Unfortunately, the video won't embed this way. :( And it makes it soooo awesome. So, here is where to find them:
1. The Day of the Longtail By Michael Markman, Peter Hirshberg, Bob Kalsey; Produced for The Computer History Museum
http://www.youtube.com/watch?v=7xAA71Ssids
2. What the Heck is BarCamp? by Ryanne Hodson & Jay Dedman
http://ryanedit.blogspot.com/2006/06/barcampsf.html
3. Transit Camp on CityTV
http://www.youtube.com/watch?v=PDkEPvIwarI
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
Creative GENIUSES and the online marketing worldKatie Laird
Spacetaker, a wonderful Houston arts organization, recently held a Arts Marketing workshop. This presentation is the Social Media and Web marketing portion of it - great group!
Twitter: Who Cares What You're Doing Right Now, Anyway?Scott Abel
Twitter. It's everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It's a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what's important to us to those who want to know.
7 Ways the Social Web is Changing the WorldTara Hunt
This is the presentation I gave in Brighton, UT on March 10, 2010 on how the social web is changing the world and effecting how people interact with business...and how business can change to meet our changing needs.
Government 2.0: architecting for collaborationTara Hunt
Unfortunately, the video won't embed this way. :( And it makes it soooo awesome. So, here is where to find them:
1. The Day of the Longtail By Michael Markman, Peter Hirshberg, Bob Kalsey; Produced for The Computer History Museum
http://www.youtube.com/watch?v=7xAA71Ssids
2. What the Heck is BarCamp? by Ryanne Hodson & Jay Dedman
http://ryanedit.blogspot.com/2006/06/barcampsf.html
3. Transit Camp on CityTV
http://www.youtube.com/watch?v=PDkEPvIwarI
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
Creative GENIUSES and the online marketing worldKatie Laird
Spacetaker, a wonderful Houston arts organization, recently held a Arts Marketing workshop. This presentation is the Social Media and Web marketing portion of it - great group!
This is a presentation on social media that I gave at the Nevada Interactive Media Summit at University of Nevada, Reno on March 7, 2009.
The underlined words in slides should link out to the live page depicted in the slide.
Presentation for Experiential Marketing Heuristics. Notes to come, which is really where our best content is. Our heuristics are explicitly designed for websites of cultural institutions or other non-profit websites that are looking (and we condone!) to implement these strategies.
We owe a lot to Berndt Schmitt, David Armano, Matt Webb for this presentation, and recommend them for much, much more in-depth conversation here.
1. Why the world is changing dramatically and what is the impact on traditional organizations?
2. What does the world of digital medial look like?
3. How do we reach and engage the next generation?
Metrics are a (big fat) lie (Social Media Camp Panel)Tara Hunt
At the 10th anniversary Social Media Camp event, I led a panel with Fiona Birch, Mike Gingerich and Sean Moffitt, where we discussed how analytics can (and will) trip you up if you don't have your priorities in order. This deck only represents the "how they are a lie" part, not the solutions we discussed, but I thought it would still be pretty good to share.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...Tara Hunt
On February 20, I presented this to a group of Communications Officers in various departments of the Government of Canada. The question presented to me when approached to give this talk was: "How do government services tell effective stories on social?"
My core thesis: They don't. People don't want to be told stories, they want to be involved in making them...especially in the social era.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram?
Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science.
The biggest factor that will determine how quickly something travels through a network is…
I guess you’ll just have to click through the presentation to find out.
This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchTara Hunt
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
11 Rules for the Social Era - book by Nilofer MerchantTara Hunt
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? This deck covers the 11 rules. You can buy the book here:
http://www.amazon.com/Rules-Creating-Value-Social-ebook/dp/B0097DM41E?tag=wwwnilofermer-20
Check out Nilofer's site here:
http://nilofermerchant.com/
More Related Content
Similar to Whuffie for Non-Profits Presentation for NetTuesday
This is a presentation on social media that I gave at the Nevada Interactive Media Summit at University of Nevada, Reno on March 7, 2009.
The underlined words in slides should link out to the live page depicted in the slide.
Presentation for Experiential Marketing Heuristics. Notes to come, which is really where our best content is. Our heuristics are explicitly designed for websites of cultural institutions or other non-profit websites that are looking (and we condone!) to implement these strategies.
We owe a lot to Berndt Schmitt, David Armano, Matt Webb for this presentation, and recommend them for much, much more in-depth conversation here.
1. Why the world is changing dramatically and what is the impact on traditional organizations?
2. What does the world of digital medial look like?
3. How do we reach and engage the next generation?
Similar to Whuffie for Non-Profits Presentation for NetTuesday (6)
Metrics are a (big fat) lie (Social Media Camp Panel)Tara Hunt
At the 10th anniversary Social Media Camp event, I led a panel with Fiona Birch, Mike Gingerich and Sean Moffitt, where we discussed how analytics can (and will) trip you up if you don't have your priorities in order. This deck only represents the "how they are a lie" part, not the solutions we discussed, but I thought it would still be pretty good to share.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...Tara Hunt
On February 20, I presented this to a group of Communications Officers in various departments of the Government of Canada. The question presented to me when approached to give this talk was: "How do government services tell effective stories on social?"
My core thesis: They don't. People don't want to be told stories, they want to be involved in making them...especially in the social era.
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram?
Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science.
The biggest factor that will determine how quickly something travels through a network is…
I guess you’ll just have to click through the presentation to find out.
This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchTara Hunt
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
11 Rules for the Social Era - book by Nilofer MerchantTara Hunt
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? This deck covers the 11 rules. You can buy the book here:
http://www.amazon.com/Rules-Creating-Value-Social-ebook/dp/B0097DM41E?tag=wwwnilofermer-20
Check out Nilofer's site here:
http://nilofermerchant.com/
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
This presentation is mostly just the framework for questions at the Blissdom Canada panel we gave. I think it was recorded, so I'll link to it afterwords so you can see the great advice that followed the questions.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
9. whuffie is...
reputation
reach
positive sentiment
influence
bridging and bonding
capital
Wednesday, March 11, 2009
10. whuffie is...
reputation current and potential
access to ideas, talent
reach and resources
positive sentiment
influence
bridging and bonding
capital
Wednesday, March 11, 2009
11. whuffie is...
reputation current and potential
access to ideas, talent
reach and resources
positive sentiment saved up favors
(reciprocity)
influence
bridging and bonding
capital
Wednesday, March 11, 2009
12. whuffie is...
reputation current and potential
access to ideas, talent
reach and resources
positive sentiment saved up favors
(reciprocity)
influence
your known
bridging and bonding accomplishsments
capital
Wednesday, March 11, 2009
30. pinging someone’s whuffie
friends in common
topics talked about in common
Wednesday, March 11, 2009
31. pinging someone’s whuffie
friends in common
topics talked about in common
Google-ability (what others are saying about ppl)
Wednesday, March 11, 2009
32. pinging someone’s whuffie
friends in common
topics talked about in common
Google-ability (what others are saying about ppl)
does s/he appear to be a spammer (sales-y
pitches or talking like a human being)
Wednesday, March 11, 2009
33. pinging someone’s whuffie
friends in common
topics talked about in common
Google-ability (what others are saying about ppl)
does s/he appear to be a spammer (sales-y
pitches or talking like a human being)
check profile for accomplishments
Wednesday, March 11, 2009
34. mrmightyman: (FB) woke up today and dizzylizzie: (FB) New post: How to increase
drank a protein shake, now I feel sick. your page rank in 10 days http://
mrmightyman: (Twitter) @jrewing I am tinyurl.com/123456
trying to get to the gym 4-5 days a week. So dizzylizzie: (Twitter) @missrogue Please
far, so good, but we’ll see! Wish me luck! add me!!!
friends in common: 14 Facebook, 35 Twitter friends in common: 3 Facebook, 12 Twitter
googled him: not too many mentions, but he googled her: tons of mentions, but all of them
blogs about trying to stay fit in his 50’s and has link farms as far as I can tell!
others linking in topics in common: she has lots to say about
topics in common: He’s passionate about the online space, but is obsessed with growing
what online communities can provide others numbers of readers rather than adding value.
for support.
ADDED!!! DECLINED!!!
Wednesday, March 11, 2009
35. when someone pings
your whuffie, you want
to be whuffie worthy
Wednesday, March 11, 2009
37. how to become whuffie
worthy...
Wednesday, March 11, 2009
38. how to raise your whuffie
Wednesday, March 11, 2009
39. how to raise your whuffie
turn the bullhorn around
Wednesday, March 11, 2009
40. how to raise your whuffie
turn the bullhorn around
become part of the community you serve
Wednesday, March 11, 2009
41. how to raise your whuffie
turn the bullhorn around
become part of the community you serve
create amazing customer experiences
Wednesday, March 11, 2009
42. how to raise your whuffie
turn the bullhorn around
become part of the community you serve
create amazing customer experiences
embrace the chaos
Wednesday, March 11, 2009
43. how to raise your whuffie
turn the bullhorn around
become part of the community you serve
create amazing customer experiences
embrace the chaos
find your higher purpose
Wednesday, March 11, 2009
44. turn the bullhorn around
stop talking...and start listening
Wednesday, March 11, 2009
45. messages that are
crafted, corporate and
one way lead to...
Wednesday, March 11, 2009
48. why the bullhorn doesn’t
work anymore...
Wednesday, March 11, 2009
49. why the bullhorn doesn’t
work anymore...
impersonal in a highly intimate space
Wednesday, March 11, 2009
50. why the bullhorn doesn’t
work anymore...
impersonal in a highly intimate space
generalized messages to an audience who is used
to being able to personalize everything
Wednesday, March 11, 2009
51. why the bullhorn doesn’t
work anymore...
impersonal in a highly intimate space
generalized messages to an audience who is used
to being able to personalize everything
there are just too many messages to absorb
Wednesday, March 11, 2009
52. why the bullhorn doesn’t
work anymore...
impersonal in a highly intimate space
generalized messages to an audience who is used
to being able to personalize everything
there are just too many messages to absorb
people have been burned too many times
Wednesday, March 11, 2009
53. you need to turn the
bullhorn around and
become...
Wednesday, March 11, 2009
56. #1. you become a better
listener
Wednesday, March 11, 2009
57. who would you rather be
friends with?
Wednesday, March 11, 2009
58. who would you rather be
friends with?
Wednesday, March 11, 2009
59. who would you rather be
friends with?
Hey baby,
Why don’t I talk
about myself all
night, then ask
you for a kiss?
Wednesday, March 11, 2009
60. who would you rather be
friends with?
Hey baby,
Why don’t I talk
about myself all
night, then ask
you for a kiss?
Wednesday, March 11, 2009
61. who would you rather be
friends with?
Hey baby,
Why don’t I talk
about myself all
night, then ask
you for a kiss?
Hi there,
I’m really interested
to find out more
about you and
what your interests
are.
Wednesday, March 11, 2009
63. how to listen
before you talk about yourself and what you are
doing, ask what others are interested in
be genuinely interested in the conversation -
approach it from a personal perspective and try
to find similar interests
when absolutely appropriate, you can mention
what you do, then step back and gauge the
response
Wednesday, March 11, 2009
64. how does this work in
online communities?
Wednesday, March 11, 2009
65. Ask questions...
Give a hat tip...
Get deep...
Be funny...
Answer people’s questions...
Promote other people’s stuff
Wednesday, March 11, 2009
68. but please don’t
re-tweet yourself
fail to respond to the people who answer your
questions
Wednesday, March 11, 2009
69. but please don’t
re-tweet yourself
fail to respond to the people who answer your
questions
expect ppl to join your deep conversations, but
never join ones proposed by others
Wednesday, March 11, 2009
70. but please don’t
re-tweet yourself
fail to respond to the people who answer your
questions
expect ppl to join your deep conversations, but
never join ones proposed by others
get defensive if someone has criticism about your
work/company - continue to ask questions or
take it offline
Wednesday, March 11, 2009
71. #2. you bring value to
the community...
Wednesday, March 11, 2009
72. become part of the
community you serve
Wednesday, March 11, 2009
74. how whuffie is like credit
(aka the secret to participation)
Wednesday, March 11, 2009
75. how whuffie is like credit
(aka the secret to participation)
continuing to go into whuffie debt without contributing
to the balance, will lead to a bad whuffie score
Wednesday, March 11, 2009
76. how whuffie is like credit
(aka the secret to participation)
continuing to go into whuffie debt without contributing
to the balance, will lead to a bad whuffie score
when you wreck your whuffie, it’s much more difficult
to rebuild than if starting from zero
Wednesday, March 11, 2009
77. how whuffie is like credit
(aka the secret to participation)
continuing to go into whuffie debt without contributing
to the balance, will lead to a bad whuffie score
when you wreck your whuffie, it’s much more difficult
to rebuild than if starting from zero
when you ruin your whuffie score with enough people,
you’ll have a difficulty gaining trust with anyone else in
the future
Wednesday, March 11, 2009
78. how whuffie is like credit
(aka the secret to participation)
continuing to go into whuffie debt without contributing
to the balance, will lead to a bad whuffie score
when you wreck your whuffie, it’s much more difficult
to rebuild than if starting from zero
when you ruin your whuffie score with enough people,
you’ll have a difficulty gaining trust with anyone else in
the future
there are deposits and withdrawals into the whuffie
bank
Wednesday, March 11, 2009
80. DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009
81. DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009
82. DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009
83. DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009
84. DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009
85. DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009
86. DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009
87. DEPOSITS WITHDRAWALS
Performing a favor or answering a Continually asking for favors or
question. asking ppl to answer your questions.
Asking for a lateral introduction or Asking for a prestigious introduction
introducing somebody else. or multiple introductions.
Telling a joke or tweeting a really Asking someone to retweet that joke
profound statement that ppl enjoy. or profound statement.
Creating something beautiful or
Keeping secrets, but using the work of
giving away some good advice to the
others for the benefit of your own.
world.
Asking others to volunteer their time,
Volunteering your time, influence or
influence or money to a community
money to a community effort.
effort you are running.
Being there for the right information
Giving people unsolicited pitches
when someone needs to make a
when someone is busy.
purchase (advice)
Collaborating with others in the Working on something in private,
community towards a common then imposing it on others to
positive goal. implement.
Wednesday, March 11, 2009
94. how to be notable
the dazzle is in the details
Wednesday, March 11, 2009
95. how to be notable
the dazzle is in the details
go above and beyond
Wednesday, March 11, 2009
96. how to be notable
the dazzle is in the details
go above and beyond
appeal to emotion
Wednesday, March 11, 2009
97. how to be notable
the dazzle is in the details
go above and beyond
appeal to emotion
inject fun into your product
Wednesday, March 11, 2009
98. how to be notable
the dazzle is in the details
go above and beyond
appeal to emotion
inject fun into your product
make something mundane into something fashionable
Wednesday, March 11, 2009
99. how to be notable
the dazzle is in the details
go above and beyond
appeal to emotion
inject fun into your product
make something mundane into something fashionable
design for flow
Wednesday, March 11, 2009
101. more on being notable
let people personalize
Wednesday, March 11, 2009
102. more on being notable
let people personalize
be experimental
Wednesday, March 11, 2009
103. more on being notable
let people personalize
be experimental
simplify something complicated
Wednesday, March 11, 2009
104. more on being notable
let people personalize
be experimental
simplify something complicated
make happiness your business model
Wednesday, March 11, 2009
105. more on being notable
let people personalize
be experimental
simplify something complicated
make happiness your business model
be a social catalyst
Wednesday, March 11, 2009
106. 11 ways to create
amazing customer
experiences...
Wednesday, March 11, 2009
107. 1. the dazzle is in the details
moleskine
http://flickr.com/photos/confusedvision/226129765/
Wednesday, March 11, 2009
108. 2. go above and beyond
TED Conference
http://flickr.com/photos/stewart/433935679/
Wednesday, March 11, 2009
109. 3. appeal to emotion
vosges hauts-chocolat
http://flickr.com/photos/quintanaroo/1516782327/
Wednesday, March 11, 2009
110. 4. inject fun into your product
virgin america
http://www.flickr.com/photos/iwantamonkey/2217318011/
Wednesday, March 11, 2009
120. by now you must have
figured out that you
can’t control the message
Wednesday, March 11, 2009
121. so what is there to do?
Wednesday, March 11, 2009
122. 7 ways to embrace the
chaos...
Wednesday, March 11, 2009
123. 7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Wednesday, March 11, 2009
124. 7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Transfer the knowledge.
Wednesday, March 11, 2009
125. 7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Transfer the knowledge.
Every time you feel anxiety, acknowledge it.
Wednesday, March 11, 2009
126. 7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Transfer the knowledge.
Every time you feel anxiety, acknowledge it.
Define your own measure of success.
Wednesday, March 11, 2009
127. 7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Transfer the knowledge.
Every time you feel anxiety, acknowledge it.
Define your own measure of success.
Get outside of your personal circle.
Wednesday, March 11, 2009
128. 7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Transfer the knowledge.
Every time you feel anxiety, acknowledge it.
Define your own measure of success.
Get outside of your personal circle.
Realize that everything is out of your control anyway.
Wednesday, March 11, 2009
129. 7 ways to embrace the
chaos...
Stop moving and look around you until you see everything
clearly.
Transfer the knowledge.
Every time you feel anxiety, acknowledge it.
Define your own measure of success.
Get outside of your personal circle.
Realize that everything is out of your control anyway.
Have patience.
Wednesday, March 11, 2009
130. one more secret to
raising whuffie...
Wednesday, March 11, 2009
131. here is a thought...
Wednesday, March 11, 2009
132. while $$ is part of the
market economy...
Wednesday, March 11, 2009
141. ...but there are still non-
costly ways of giving
back to the community
Wednesday, March 11, 2009
142. “nerd values”
do well by doing good
http://flickr.com/photos/bayat/7491311/
Wednesday, March 11, 2009
143. “...compared check-writing and volunteering to
cutting the leaves and branches off a tree,
where the heart of the business and its ability to
impact the world positively is the tree itself.”
Gary Hirshberg, CEO, Stonyfield Farms
Wednesday, March 11, 2009
146. NOT donor centric
You do everything you can to keep
your donors on your website.
Wednesday, March 11, 2009
147. NOT donor centric
You do everything you can to keep
your donors on your website.
You measure number of visitors
and time spent on your website as
whether you are successful.
Wednesday, March 11, 2009
148. NOT donor centric
You do everything you can to keep
your donors on your website.
You measure number of visitors
and time spent on your website as
whether you are successful.
When budgets get tightened, you
make cutbacks in areas like
customer service, marketing,
support staff and design.
Wednesday, March 11, 2009
149. NOT donor centric
You do everything you can to keep
your donors on your website.
You measure number of visitors
and time spent on your website as
whether you are successful.
When budgets get tightened, you
make cutbacks in areas like
customer service, marketing,
support staff and design.
You are bothered by a donor
describing your product in their
own words that doesn’t match
your brand.
Wednesday, March 11, 2009
150. NOT donor centric
You do everything you can to keep You have a long list of donor
your donors on your website. relations policies. Any exception to
those policies has to go up the
chain of command for approval.
You measure number of visitors
and time spent on your website as
whether you are successful.
When budgets get tightened, you
make cutbacks in areas like
customer service, marketing,
support staff and design.
You are bothered by a donor
describing your product in their
own words that doesn’t match
your brand.
Wednesday, March 11, 2009
151. NOT donor centric
You do everything you can to keep You have a long list of donor
your donors on your website. relations policies. Any exception to
those policies has to go up the
chain of command for approval.
You measure number of visitors
and time spent on your website as
whether you are successful. You need to create multiple
instructional videos so that your
customers will understand how to
When budgets get tightened, you
use your product.
make cutbacks in areas like
customer service, marketing,
support staff and design.
You are bothered by a donor
describing your product in their
own words that doesn’t match
your brand.
Wednesday, March 11, 2009
152. NOT donor centric
You do everything you can to keep You have a long list of donor
your donors on your website. relations policies. Any exception to
those policies has to go up the
chain of command for approval.
You measure number of visitors
and time spent on your website as
whether you are successful. You need to create multiple
instructional videos so that your
customers will understand how to
When budgets get tightened, you
use your product.
make cutbacks in areas like
customer service, marketing,
support staff and design. You demand social media
strategies that win over the
‘influencers’ to blog or tweet about
You are bothered by a donor
your product.
describing your product in their
own words that doesn’t match
your brand.
Wednesday, March 11, 2009
154. donor centric
You send donors to other
websites.
Wednesday, March 11, 2009
155. donor centric
You send donors to other
websites.
You measure how many people
refer their friends to you as
success.
Wednesday, March 11, 2009
156. donor centric
You send donors to other
websites.
You measure how many people
refer their friends to you as
success.
You let people feed in their
content from other sites easily.
Wednesday, March 11, 2009
157. donor centric
You send donors to other
websites.
You measure how many people
refer their friends to you as
success.
You let people feed in their
content from other sites easily.
When budgets get tightened, you
tighten operational costs.
Wednesday, March 11, 2009
158. donor centric
You send donors to other
websites.
You measure how many people
refer their friends to you as
success.
You let people feed in their
content from other sites easily.
When budgets get tightened, you
tighten operational costs.
Your only donor service policy is
to do right by the donor.
Wednesday, March 11, 2009
159. donor centric
You send donors to other Your donors are doing things
websites. with your product you never
dreamed and are posting videos.
You measure how many people
refer their friends to you as
success.
You let people feed in their
content from other sites easily.
When budgets get tightened, you
tighten operational costs.
Your only donor service policy is
to do right by the donor.
Wednesday, March 11, 2009
160. donor centric
You send donors to other Your donors are doing things
websites. with your product you never
dreamed and are posting videos.
You measure how many people
refer their friends to you as Influencers are adding you as
success. friends on social networks.
You let people feed in their
content from other sites easily.
When budgets get tightened, you
tighten operational costs.
Your only donor service policy is
to do right by the donor.
Wednesday, March 11, 2009
161. donor centric
You send donors to other Your donors are doing things
websites. with your product you never
dreamed and are posting videos.
You measure how many people
refer their friends to you as Influencers are adding you as
success. friends on social networks.
You let people feed in their You work with your competitors
content from other sites easily. towards better customer
experiences for all.
When budgets get tightened, you
tighten operational costs.
Your only donor service policy is
to do right by the donor.
Wednesday, March 11, 2009
162. donor centric
You send donors to other Your donors are doing things
websites. with your product you never
dreamed and are posting videos.
You measure how many people
refer their friends to you as Influencers are adding you as
success. friends on social networks.
You let people feed in their You work with your competitors
content from other sites easily. towards better customer
experiences for all.
When budgets get tightened, you
tighten operational costs. You know you compete for your
donors’ attention with everyone.
Your only donor service policy is
to do right by the donor.
Wednesday, March 11, 2009
166. empowering your donors
help them create local fundraisers - give them
the tools and the promotion
Wednesday, March 11, 2009
167. empowering your donors
help them create local fundraisers - give them
the tools and the promotion
help them tie their success to yours - how can
being your supporter help their business?
Wednesday, March 11, 2009
168. empowering your donors
help them create local fundraisers - give them
the tools and the promotion
help them tie their success to yours - how can
being your supporter help their business?
teach them how to use social media tools - better
yet, give them access to them through your
website
Wednesday, March 11, 2009
177. find your higher purpose
do well by doing good
Wednesday, March 11, 2009
178. find your higher purpose
do well by doing good
think donor-centrically
Wednesday, March 11, 2009
179. find your higher purpose
do well by doing good
think donor-centrically
help others go further
Wednesday, March 11, 2009
180. find your higher purpose
do well by doing good
think donor-centrically
help others go further
spread love
Wednesday, March 11, 2009
181. find your higher purpose
do well by doing good
think donor-centrically
help others go further
spread love
value something bigger
Wednesday, March 11, 2009
187. 5 whuffie-building principles
turn the bullhorn around
become part of the community you serve
Wednesday, March 11, 2009
188. 5 whuffie-building principles
turn the bullhorn around
become part of the community you serve
create amazing customer experiences
Wednesday, March 11, 2009
189. 5 whuffie-building principles
turn the bullhorn around
become part of the community you serve
create amazing customer experiences
embrace the chaos
Wednesday, March 11, 2009
190. 5 whuffie-building principles
turn the bullhorn around
become part of the community you serve
create amazing customer experiences
embrace the chaos
find your higher purpose
Wednesday, March 11, 2009
191. do them all and you will
become whuffie rich,
which will lead to...
Wednesday, March 11, 2009
200. awesome images by...
iStockphoto.com
Flickr Creative
Commons licensed
(indicated on photos)
photo of Tara by Lane
Hartwell fetching.net
Wednesday, March 11, 2009
201. my book
coming out April 21, 2009
http://www.thewhuffiefactor.com
Wednesday, March 11, 2009