Nermin Canik is a conversion optimization consultant who gave a presentation on SEO UX and how to turn data into insights. The presentation covered how SEO and UX work together for success, and provided examples of how to analyze data from companies like L'Oreal to understand user behavior and improve conversions. Canik emphasized using data to gain insights, identify issues like "rage clicks", and test optimizations. Resources like Google Analytics Academy and various analytics tools were recommended for measuring campaigns and user experience. The presentation concluded with a question and answer session.