1. The document discusses implementing a social media strategy for an upper-end real estate company to increase brand recognition, generate sales leads, and provide cost-effective marketing.
2. It recommends that agents participate by posting on the company's blog, Facebook, Twitter, and LinkedIn to reach a larger audience and publish more content.
3. Any social media strategy must have a plan, communicate goals, and organize content in a "soft sell" approach to inform and engage audiences rather than directly selling properties.
This document discusses engaging with social media through participation and engagement. It emphasizes that true engagement requires effort, honesty and being ready for real engagement with customers. Companies are encouraged to use social media to inspire and power conversations, and to make their websites more social by integrating social media elements and providing ways for users to share and discuss content. Engagement requires deciding what's important and giving social media users a platform to participate through sharing, conversations and spotlight.
This document discusses best practices and common mistakes for using social media to enhance business reach. It outlines several social media mistakes like having an incomplete LinkedIn profile, overusing sales messages, not understanding each channel's culture, shouting on social media, paying for followers, not monitoring conversations, ignoring negative comments, hashtag abuse, and lacking a social media policy. The document then provides examples of companies with strong social media policies and how Maersk Line strategically uses different social channels like Facebook, Twitter, Instagram, LinkedIn, and Google+ to engage customers. It emphasizes the importance of engagement on social media for businesses.
The document discusses the transition nonprofits need to make from operating like a "fortress" to being more "transparent". It advocates that nonprofits adopt a networked approach, embracing open source tools, collaboration, listening to influencers and nodes in their networks. It also emphasizes becoming more action-oriented and participatory by taking risks, trying new things at low cost, and streamlining operations through collaboration.
This document discusses how technology and social media are changing communications and implications for the Jewish community. It begins by outlining the communications revolution brought on by social media and its participatory and conversational nature. Key characteristics of social media are defined, including how it blurs producer/consumer lines and encourages sharing. The rules of engagement are also changing as listening becomes paramount, it is an attention economy, value must be added, voices must be human, and engagement with target audiences is important. The implications are that organizations must adapt to this changing environment and evolving models of leadership.
This document discusses a school's journey into using social media to engage its diverse parent community. It began with upgrading its website but having limited traffic and no social media presence. Its goals were to use social media to engage the community and promote the benefits of a Jewish education. It launched a Facebook page and surveyed parents about what information and delivery methods they preferred. Successes included highly engaged posts with photos and videos that reached many people. Areas for improvement included wordy posts without images. Best practices discussed maintaining schedules, tracking engagement, responding to comments, and identifying parent ambassadors.
Lisa Colton presents strategies for using social media, including identifying the audience and objectives, finding an authentic voice, listening and engaging with others, adding value more than self-promoting, asking questions to generate discussion, leveraging existing networks, and being transparent. The key strategies are to understand the audience, engage authentically, and provide more value to others than just self-promotion.
1. The document discusses implementing a social media strategy for an upper-end real estate company to increase brand recognition, generate sales leads, and provide cost-effective marketing.
2. It recommends that agents participate by posting on the company's blog, Facebook, Twitter, and LinkedIn to reach a larger audience and publish more content.
3. Any social media strategy must have a plan, communicate goals, and organize content in a "soft sell" approach to inform and engage audiences rather than directly selling properties.
This document discusses engaging with social media through participation and engagement. It emphasizes that true engagement requires effort, honesty and being ready for real engagement with customers. Companies are encouraged to use social media to inspire and power conversations, and to make their websites more social by integrating social media elements and providing ways for users to share and discuss content. Engagement requires deciding what's important and giving social media users a platform to participate through sharing, conversations and spotlight.
This document discusses best practices and common mistakes for using social media to enhance business reach. It outlines several social media mistakes like having an incomplete LinkedIn profile, overusing sales messages, not understanding each channel's culture, shouting on social media, paying for followers, not monitoring conversations, ignoring negative comments, hashtag abuse, and lacking a social media policy. The document then provides examples of companies with strong social media policies and how Maersk Line strategically uses different social channels like Facebook, Twitter, Instagram, LinkedIn, and Google+ to engage customers. It emphasizes the importance of engagement on social media for businesses.
The document discusses the transition nonprofits need to make from operating like a "fortress" to being more "transparent". It advocates that nonprofits adopt a networked approach, embracing open source tools, collaboration, listening to influencers and nodes in their networks. It also emphasizes becoming more action-oriented and participatory by taking risks, trying new things at low cost, and streamlining operations through collaboration.
This document discusses how technology and social media are changing communications and implications for the Jewish community. It begins by outlining the communications revolution brought on by social media and its participatory and conversational nature. Key characteristics of social media are defined, including how it blurs producer/consumer lines and encourages sharing. The rules of engagement are also changing as listening becomes paramount, it is an attention economy, value must be added, voices must be human, and engagement with target audiences is important. The implications are that organizations must adapt to this changing environment and evolving models of leadership.
This document discusses a school's journey into using social media to engage its diverse parent community. It began with upgrading its website but having limited traffic and no social media presence. Its goals were to use social media to engage the community and promote the benefits of a Jewish education. It launched a Facebook page and surveyed parents about what information and delivery methods they preferred. Successes included highly engaged posts with photos and videos that reached many people. Areas for improvement included wordy posts without images. Best practices discussed maintaining schedules, tracking engagement, responding to comments, and identifying parent ambassadors.
Lisa Colton presents strategies for using social media, including identifying the audience and objectives, finding an authentic voice, listening and engaging with others, adding value more than self-promoting, asking questions to generate discussion, leveraging existing networks, and being transparent. The key strategies are to understand the audience, engage authentically, and provide more value to others than just self-promotion.
The document provides strategies for using Twitter effectively including understanding key Twitter terminology, finding your voice, adding value, leveraging networks, and staffing a Twitter presence. Some tips include using hashtags to help aggregate information and conversations, recruiting networks to join discussions, and leveraging tools like Hootsuite and Tweetdeck to manage a Twitter presence.
1. The document discusses strategies for Jewish organizations to use Twitter, including listening to conversations on Twitter, engaging with others on the platform, creating and sharing social content, generating buzz around events or campaigns, and building an online community.
2. It outlines best practices for each stage of using Twitter, such as following influencers, responding to comments, making content shareable, and using hashtags to aggregate conversations.
3. The document emphasizes treating social media as a two-way conversation and focusing on being authentic, personal, and building relationships rather than just broadcasting messages.
This document provides guidance on using social media for Jewish professionals and organizations. It discusses how social media can help connect people, support outreach and fundraising, and engage younger audiences. It provides examples of effective social media strategies and interactions from Facebook, Twitter, and other platforms. The document emphasizes building relationships, adding value to conversations, and promoting an authentic voice online.
URJ Social Media Boot Camp: Twitter StrategiesLisa Colton
This document provides strategies for using Twitter for synagogues. It begins with a quick orientation to Twitter terminology and emphasizes listening more than talking. It recommends finding your voice and adding value by curating helpful information. It suggests leveraging networks and using hashtags to join conversations and help people find each other. Advanced tools like Hootsuite and lists are presented. Finally, it discusses staffing a Twitter strategy with transparency, listening, adding value, and building community. The goal is to integrate Twitter with other platforms like Facebook and market your content.
The document discusses the rise of social media and its implications for Jewish organizations. It outlines key characteristics of social media like its participatory and conversational nature. It provides examples of how to effectively use social media by adding value through newsworthy, timely content and participating in conversations where target audiences engage. It emphasizes that social media requires preparing for constant change, being nimble, and recognizing shifts in power structures with the changing media landscape.
This document provides information and tips for using Twitter as a Jewish educator. It begins with goals for Twitter such as gaining new learning ideas, marketing, community building, and reflecting on one's role. It then covers Twitter basics like mentions, searches, and lists. Key tips emphasized are adding value rather than just self-promotion, finding your unique voice, and engaging in conversations that further your educational mission and goals. The document models crafting an effective tweet and suggests following other educators on Twitter to expand one's professional learning.
Mass. JED21: CJP Tech Fellows - Lisa ColtonLisa Colton
This document provides an introduction to social media and its implications for Jewish educators. It discusses key characteristics of social media, including its participatory and conversational nature. It outlines five new rules for using social media: 1) understand the attention economy, 2) listen and be conversational, 3) be real, 4) add value, and 5) prepare for constant change. The goals are to make educators more comfortable and confident using social media and to learn strategies for building networks and engaging audiences. Examples are provided of how Jewish organizations currently use social media.
This document provides an introduction to social media and its implications for Jewish educators. It discusses key characteristics of social media, including its participatory and conversational nature. It outlines five new rules for using social media: 1) understand the attention economy, 2) listen and be conversational, 3) be real, 4) add value, and 5) prepare for constant change. The goals are to make educators more comfortable and confident using social media and to learn strategies for building networks and engaging audiences. Examples are provided of how Jewish organizations currently use social media.
Michele Price, the Social Media Mindset Speaker gave a Twitter 101 presentation to My Referral Network. Looking for a social media speaker call Michele at 832-315-4907. Or tweet her @prosperitygal.
The document provides an overview of Twitter and tips for getting started using the platform in 5 steps. It notes that Twitter has over 10 million users and growth of over 1,382% year-over-year. The majority of users are 35 years old or older. The 5 steps include identifying goals for using Twitter, developing a network by following others and trends, dipping toes in to understand community norms, starting conversations, and building a network through hashtags and personal profiles on other platforms. Helpful tools and parting advice are also mentioned.
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYMatt Frazier
The document discusses how nonprofits can leverage social media to communicate with supporters and potential donors. It defines key terms like social media and discusses how social media enables two-way conversations rather than one-way broadcasts. The document advocates that nonprofits actively participate and engage in online communities rather than just broadcasting messages. It also provides some examples and strategies nonprofits can use to listen to and engage with stakeholders using social media.
The document discusses how social media is changing communications for organizations and provides guidance on effective social media strategies. It outlines key elements of a social media strategy including presence, delivery of content, and engagement. Examples are given of how non-profits can use platforms like Facebook and Twitter to connect with supporters, promote events, and fundraise.
1. The document discusses how social media is evolving and becoming more participatory, open, conversational, and connected as people participate in online communities.
2. It provides an overview of common social media tools like Facebook, Twitter, and blogs and how organizations can use them to listen, engage, share content and generate buzz in order to build communities around their mission.
3. The key recommendations are to listen to conversations, add value through engaging content, invite user participation, leverage multiple channels to spread messages, and focus on community building rather than just the organization.
Social Media can be a powerful tool for reporters. In Social Media 101, Robin J Phillips explains how doing nothing is not an option.
She offers tips to reporters on ways to set up their Twitter and Facebook accounts and how to start using them.
Here is a potential tweet:
"Join our #JED21 Twitter chat at 8pm EST tonight! We'll discuss how to empower youth leadership in your community. Bring your best ideas!"
Jordan Toolsee Discussion Board 4 - Social Media Collapse.docxssuser47f0be
Jordan Toolsee
Discussion Board 4 - Social Media
Collapse
Discussion Board 4
Social media has been something that has taken this nation by storm. Everywhere you turn and everyone you see, they are talking about either Facebook, Instagram, or Twitter. “Social media represent a unique blending of technology and social interaction to create personal value for users” (Kerin & Hartley). I believe that it has found so much favor in such little time because of the benefits of social media. This is a generation now that we try to find things to entertain us. Social media is something that keeps us entertained but also can give us useful information at times to help better our lives. It is something that some may say “the world can’t survive without”; so this is why it could have been taken by storm in such little time.
Facebook, Twitter, LinkedIn, & Youtube are all examples of social media sites that all can compare and even contrast with each other. Facebook is a social media site that involves social networking. This is a site that differentiates from the others because you are able to post posts as long as you would like, connect with your friends and family you haven’t seen in a long time and interact with them. Facebook also has an add-on app called Messenger that helps you send direct messages and even video chat with others. Twitter is a social media website that involves sharing online news and social networking. Twitter is used a lot to give updates on situations and each tweet is only given in 140 characters. This is how it differentiates from the others. LinkedIn is a business-based and employment oriented social networking site. Even though the others you could seek for employment opportunities, LinkedIn is designed specifically for that purpose. Youtube is a video-sharing website. This is used to share videos about specific things (entertainment, informational, social, etc). This differentiates with the others because it is strictly a video sharing website.
Social media is a very big part of the marketing plan, as well. The way that it is chosen is by how effective each social site will be. If you are advertising a job, you will most likely choose LinkedIn over Twitter, due to LinkedIn being a business-employment based social networking site. If you are advertising the selling of an item, you may choose Facebook over Youtube due to Facebook being a bigger platform and more people being on Facebook for social purposes. The effectiveness of how this is measured is by the feedback. A lot of times there are surveys taken to know “How’d you hear about us?” Also, the websites can count how many clicks were taken for ad, etc.
“I know, my God, that you examine our hearts and rejoice when you find integrity there.” (1 Chron. 29:17 NLT) When it comes to business or personal matters, we have to have integrity and a good heart. This is what God has called us to do. We cannot be spiteful or do ...
Content strategy webinar: Maturing your Social Media for SynagoguesLisa Colton
Briana Kerensky introduces herself and her background in digital marketing. She discusses key topics around brands, content, and editorial calendars. Specifically, she defines what a brand and content voice are, and how editorial calendars can help plan content in advance. Her goal is to teach participants about using brand voice and positioning in digital content, and how editorial calendars can help with content planning.
The document provides strategies for using Twitter effectively including understanding key Twitter terminology, finding your voice, adding value, leveraging networks, and staffing a Twitter presence. Some tips include using hashtags to help aggregate information and conversations, recruiting networks to join discussions, and leveraging tools like Hootsuite and Tweetdeck to manage a Twitter presence.
1. The document discusses strategies for Jewish organizations to use Twitter, including listening to conversations on Twitter, engaging with others on the platform, creating and sharing social content, generating buzz around events or campaigns, and building an online community.
2. It outlines best practices for each stage of using Twitter, such as following influencers, responding to comments, making content shareable, and using hashtags to aggregate conversations.
3. The document emphasizes treating social media as a two-way conversation and focusing on being authentic, personal, and building relationships rather than just broadcasting messages.
This document provides guidance on using social media for Jewish professionals and organizations. It discusses how social media can help connect people, support outreach and fundraising, and engage younger audiences. It provides examples of effective social media strategies and interactions from Facebook, Twitter, and other platforms. The document emphasizes building relationships, adding value to conversations, and promoting an authentic voice online.
URJ Social Media Boot Camp: Twitter StrategiesLisa Colton
This document provides strategies for using Twitter for synagogues. It begins with a quick orientation to Twitter terminology and emphasizes listening more than talking. It recommends finding your voice and adding value by curating helpful information. It suggests leveraging networks and using hashtags to join conversations and help people find each other. Advanced tools like Hootsuite and lists are presented. Finally, it discusses staffing a Twitter strategy with transparency, listening, adding value, and building community. The goal is to integrate Twitter with other platforms like Facebook and market your content.
The document discusses the rise of social media and its implications for Jewish organizations. It outlines key characteristics of social media like its participatory and conversational nature. It provides examples of how to effectively use social media by adding value through newsworthy, timely content and participating in conversations where target audiences engage. It emphasizes that social media requires preparing for constant change, being nimble, and recognizing shifts in power structures with the changing media landscape.
This document provides information and tips for using Twitter as a Jewish educator. It begins with goals for Twitter such as gaining new learning ideas, marketing, community building, and reflecting on one's role. It then covers Twitter basics like mentions, searches, and lists. Key tips emphasized are adding value rather than just self-promotion, finding your unique voice, and engaging in conversations that further your educational mission and goals. The document models crafting an effective tweet and suggests following other educators on Twitter to expand one's professional learning.
Mass. JED21: CJP Tech Fellows - Lisa ColtonLisa Colton
This document provides an introduction to social media and its implications for Jewish educators. It discusses key characteristics of social media, including its participatory and conversational nature. It outlines five new rules for using social media: 1) understand the attention economy, 2) listen and be conversational, 3) be real, 4) add value, and 5) prepare for constant change. The goals are to make educators more comfortable and confident using social media and to learn strategies for building networks and engaging audiences. Examples are provided of how Jewish organizations currently use social media.
This document provides an introduction to social media and its implications for Jewish educators. It discusses key characteristics of social media, including its participatory and conversational nature. It outlines five new rules for using social media: 1) understand the attention economy, 2) listen and be conversational, 3) be real, 4) add value, and 5) prepare for constant change. The goals are to make educators more comfortable and confident using social media and to learn strategies for building networks and engaging audiences. Examples are provided of how Jewish organizations currently use social media.
Michele Price, the Social Media Mindset Speaker gave a Twitter 101 presentation to My Referral Network. Looking for a social media speaker call Michele at 832-315-4907. Or tweet her @prosperitygal.
The document provides an overview of Twitter and tips for getting started using the platform in 5 steps. It notes that Twitter has over 10 million users and growth of over 1,382% year-over-year. The majority of users are 35 years old or older. The 5 steps include identifying goals for using Twitter, developing a network by following others and trends, dipping toes in to understand community norms, starting conversations, and building a network through hashtags and personal profiles on other platforms. Helpful tools and parting advice are also mentioned.
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYMatt Frazier
The document discusses how nonprofits can leverage social media to communicate with supporters and potential donors. It defines key terms like social media and discusses how social media enables two-way conversations rather than one-way broadcasts. The document advocates that nonprofits actively participate and engage in online communities rather than just broadcasting messages. It also provides some examples and strategies nonprofits can use to listen to and engage with stakeholders using social media.
The document discusses how social media is changing communications for organizations and provides guidance on effective social media strategies. It outlines key elements of a social media strategy including presence, delivery of content, and engagement. Examples are given of how non-profits can use platforms like Facebook and Twitter to connect with supporters, promote events, and fundraise.
1. The document discusses how social media is evolving and becoming more participatory, open, conversational, and connected as people participate in online communities.
2. It provides an overview of common social media tools like Facebook, Twitter, and blogs and how organizations can use them to listen, engage, share content and generate buzz in order to build communities around their mission.
3. The key recommendations are to listen to conversations, add value through engaging content, invite user participation, leverage multiple channels to spread messages, and focus on community building rather than just the organization.
Social Media can be a powerful tool for reporters. In Social Media 101, Robin J Phillips explains how doing nothing is not an option.
She offers tips to reporters on ways to set up their Twitter and Facebook accounts and how to start using them.
Here is a potential tweet:
"Join our #JED21 Twitter chat at 8pm EST tonight! We'll discuss how to empower youth leadership in your community. Bring your best ideas!"
Jordan Toolsee Discussion Board 4 - Social Media Collapse.docxssuser47f0be
Jordan Toolsee
Discussion Board 4 - Social Media
Collapse
Discussion Board 4
Social media has been something that has taken this nation by storm. Everywhere you turn and everyone you see, they are talking about either Facebook, Instagram, or Twitter. “Social media represent a unique blending of technology and social interaction to create personal value for users” (Kerin & Hartley). I believe that it has found so much favor in such little time because of the benefits of social media. This is a generation now that we try to find things to entertain us. Social media is something that keeps us entertained but also can give us useful information at times to help better our lives. It is something that some may say “the world can’t survive without”; so this is why it could have been taken by storm in such little time.
Facebook, Twitter, LinkedIn, & Youtube are all examples of social media sites that all can compare and even contrast with each other. Facebook is a social media site that involves social networking. This is a site that differentiates from the others because you are able to post posts as long as you would like, connect with your friends and family you haven’t seen in a long time and interact with them. Facebook also has an add-on app called Messenger that helps you send direct messages and even video chat with others. Twitter is a social media website that involves sharing online news and social networking. Twitter is used a lot to give updates on situations and each tweet is only given in 140 characters. This is how it differentiates from the others. LinkedIn is a business-based and employment oriented social networking site. Even though the others you could seek for employment opportunities, LinkedIn is designed specifically for that purpose. Youtube is a video-sharing website. This is used to share videos about specific things (entertainment, informational, social, etc). This differentiates with the others because it is strictly a video sharing website.
Social media is a very big part of the marketing plan, as well. The way that it is chosen is by how effective each social site will be. If you are advertising a job, you will most likely choose LinkedIn over Twitter, due to LinkedIn being a business-employment based social networking site. If you are advertising the selling of an item, you may choose Facebook over Youtube due to Facebook being a bigger platform and more people being on Facebook for social purposes. The effectiveness of how this is measured is by the feedback. A lot of times there are surveys taken to know “How’d you hear about us?” Also, the websites can count how many clicks were taken for ad, etc.
“I know, my God, that you examine our hearts and rejoice when you find integrity there.” (1 Chron. 29:17 NLT) When it comes to business or personal matters, we have to have integrity and a good heart. This is what God has called us to do. We cannot be spiteful or do ...
Similar to Twitter for synagogues uja ny series (20)
Content strategy webinar: Maturing your Social Media for SynagoguesLisa Colton
Briana Kerensky introduces herself and her background in digital marketing. She discusses key topics around brands, content, and editorial calendars. Specifically, she defines what a brand and content voice are, and how editorial calendars can help plan content in advance. Her goal is to teach participants about using brand voice and positioning in digital content, and how editorial calendars can help with content planning.
The new rules: community building in the age of social: Maturing your synagog...Lisa Colton
The document summarizes Miriam Brosseau's presentation on community building in the age of social media. The presentation discusses how social media requires new rules focused on intention, transparency, and authenticity. It provides examples of how organizations have fostered these principles in their social media, such as by ensuring goals reflect their vision, sharing stories and mistakes transparently, and interacting authentically through questions and shared experiences. The presentation aims to help religious and community organizations effectively engage their audiences and build community through social media.
Paid Media: Maturing Your Social Media Practice for SynagoguesLisa Colton
This document summarizes a webinar about using paid media, specifically Google Grants and Facebook ads, for non-profit organizations. It introduces the benefits of paid media, how to apply for and make the most of Google Grants which provides $10K per month in ad credits, and how to structure effective Facebook ad campaigns through targeting, objectives, budgets and creative content. The webinar aims to help non-profits leverage paid media as part of their overall communications strategy.
Samis Foundation: Day School Advancement Prof Mini Boot CampLisa Colton
This document provides a summary of a 90-minute social media boot camp. It discusses key concepts for social media success including adopting a network mindset, the participatory and conversational nature of social media, and operating within the attention economy. It outlines 5 new rules for social media: 1) understand this is an attention economy, 2) bring your social skills, 3) add value through newsworthy, unique, and engaging content, 4) be real through personal voice and stories, and 5) strengthen your network. The document emphasizes starting with people and objectives before selecting technologies, and implementing a continuous improvement process.
The document discusses leveraging user generated content and developing brand ambassadors. It provides an agenda for a marketing session, including discussions on paid media and leveraging past participants. The session will cover defining an engagement ladder and value proposition, and identifying influential people in one's network to become ambassadors. User generated content is described as authentic content created by users that can be more creative and generate free promotion through social sharing. The document outlines best practices for planning a UGC campaign, including determining goals, identifying the target audience and influencers, triggering participation through cultural moments, and measuring success.
This document discusses managing personal and professional boundaries online. It addresses finding the right balance between being authentic yet appropriate for different audiences on social media. The key aspects covered are:
- Defining personal and professional boundaries as more blurred today due to social media
- The three B's of boundaries, balance, and blend when sharing online
- Developing a personal brand that resonates with multiple audiences in a balanced way
- Setting goals for professional, personal, and organizational social media use
- Achieving the right blend over time through reflection on one's values, vision, and audiences
LA Teen Social Media Fellowship Kickoff, October 2015Lisa Colton
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
Atidenu 4 -- User Generated Content CampaignsLisa Colton
The document discusses user generated content (UGC) campaigns and provides tips for activating people within an organization's network to create and share content. It recommends identifying ambassadors within the target network who are trusted voices and have large online networks. It also stresses planning campaign details like hashtags, where to post, and activities to trigger participation. The goal is for the authentic UGC to spread organically through the ambassadors' networks to reach recruitment goals. Sample campaign ideas include asking students to share college acceptance videos or photos of families at Jewish day schools.
This document summarizes Lisa Colton's presentation on connected congregations. It defines a connected congregation as one that prioritizes relationships and shared values to build a strong, engaged Jewish community. It discusses the importance of transparency and empowering community members to contribute their ideas. It also provides a case study of Beth Haverim Shir Shalom's family school program and its evolution through an open process involving parents, educators, and the board.
This document provides an introduction to the concept of a "connected congregation" through a presentation by Lisa Colton. It discusses three main points:
1. A connected congregation prioritizes relationships and shared values, aligning all aspects around building a strong, engaged community.
2. Values are the DNA of a congregation and should be expressed in all its work. Understanding a congregation's values helps guide its efforts.
3. To be truly connected, a congregation must design for social engagement between members through programs, education, and everyday interactions. Building individual relationships and collective identity strengthens the community.
NY Jewish Teen Program Social Media Boot Camp: Summer PlanningLisa Colton
This document provides guidance on leveraging social media during a summer program to promote engagement and marketing for the following year. It recommends focusing social media efforts on target audiences like current and past participants and their parents. Suggested tactics include using images and video to show the program experience, encouraging participants to share using program hashtags, playing games to generate engagement, and linking social media content back to the program website to grow the mailing list for next year. The goal is to get people who have a need for the program to know, like, and trust it through social media interactions over the summer.
This document discusses how to leverage online parent ambassadors to build a school's brand on social media. It recommends identifying influential parents within target audiences and training them to share engaging content about the school's values and successes. Content should highlight personal experiences and tag or mention other parents to encourage sharing. Developing traditions or games that represent the school's values and explicitly encourage sharing can also help content spread online through parent networks. The goal is to have ambassadors help shape what people say about the school digitally through their transparent, authentic recommendations.
Changing the Tires While Driving the Car: Leading in Times of ChangeLisa Colton
This document discusses leading organizations through times of change. It covers topics like adaptive leadership, shifts in work culture and transparency. The presentation includes discussions on identifying needed skills for leadership teams, applying adaptive and collaborative practices, developing a pipeline of future leaders, and fostering a culture of innovation. Transparency is highlighted as an important principle for engaging stakeholders and building trust during periods of change.
This document discusses transparency in organizations. It begins by defining transparency as openness, communication, and accountability, where others can easily see what actions are performed. Transparency matters because people need information to trust and follow an organization's leadership. Younger generations especially value transparency more. Areas where transparency is important include finances, processes, personnel, academic decisions, and change processes. The document discusses increasing transparency through sharing thinking, research, and budgets. It also notes potential risks but argues transparency advances vision and builds trust. Overall, the document promotes transparency as a way to engage communities and retain members through openness and understanding of organizational priorities.
Becoming a Connected Congregation, Congregation Beth Israel, VALisa Colton
This document provides an overview of becoming a connected congregation. It discusses demographic trends affecting different generations and the characteristics of each. It defines a connected congregation as one that prioritizes relationships, shared values, and aligns all aspects to serve the community. Key lessons include living your organizational values, deeply understanding community and designing for it, building trust through transparency, and being adaptive to challenges through leadership. The presentation emphasizes investing in individual relationships and collective responsibility to strengthen the synagogue community.
Atidenu webinar 1: Sharable Content and Adding ValueLisa Colton
The document discusses creating sharable and valuable content through social media marketing. It outlines a ladder of engagement with five levels from aware to evangelist. It then presents five new rules of the game for social media marketing: 1) understand the attention economy, 2) add value through specific and newsworthy content, 3) be real by making content personal, 4) strengthen your network and activate it, and 5) be the party host by developing a culture of conversation. The document provides examples and tips for applying these rules and designing a ladder of engagement to move audiences to higher levels of interaction.
22. Human transparency (Who is it?) Listening, then delegating as needed Adding value Building community Marketing your feed Integration with FB, etc. STAFFING
23. Want to learn more? Read this Recommendations: Rabbi List: http://twitter.com/#!/list/synagogue/rabbis Synagogue List: http://twitter.com/#!/list/synagogue/synagogues
Editor's Notes
Use synagogue examples Also a good way to show differing voice Sixth and I vs. a temple in Chicago At the end Great to have a slide with a few different follow up resources Books, articles, Reminder that there will be resources in dirah Teaser for the next webinar we will do
This is a list of all the elements to hit The Best way to introduce all these elements is to just show twitter Can we do a live feed? – then we can just click through and point things out