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Upper End Keynote
1. The document discusses implementing a social media strategy for an upper-end real estate company to increase brand recognition, generate sales leads, and provide cost-effective marketing. 2. It recommends that agents participate by posting on the company's blog, Facebook, Twitter, and LinkedIn to reach a larger audience and publish more content. 3. Any social media strategy must have a plan, communicate goals, and organize content in a "soft sell" approach to inform and engage audiences rather than directly selling properties.
Upper End Keynote
- 1. Upper End Properties SocialMedia Strategy 101
- 2. Real Estate IsAll About... Relationships
- 3. connect share interact attract intrigue So is social media talk educate insight laugh communicate entertain
- 4. Top Reasons ForSocial Media 1. Increase Brand Recognition 2.Generate Sales Leads 3.Cost effective marketing 4.Stimulate discussion 5.Drive traffic to website
- 5. NOT ALL AGENTSHAVE TO TAKE PART... ...but if they did
- 6. Upper End Blog Facebook Twitter Agent 1 Agent 2 Agent 3 Agent 4 Agent 5 Agent 6 Agent 7 Agent 8 Agent 9 Agent 10 Agent 11 F T F T F T F T F T F T F T F T F T F T F T The Message Delivery would be 22x More Powerful
- 7. Rules 1. Must bea group effort 2. Must have strategy 3. Soft sell
- 8. 1. Must bea group effort When multiple people participate, we can reach a much larger audience. When multiple people participate, we can publish more content. 2. Must have strategy We’re not just getting on Twitter, Facebook, and a blog. Must plan, communicate, and organize throughout Upper End. Meetings must be held weeks in advance. 3. Soft sell We’re not selling houses directly on these sites. We’re informing, engaging, and communicating.
- 9. 30 Million +Users 20% Informers 80% “Meformers”
- 10. Largest Social Network 400 Million Users Average age 34-55
- 11. Blog Strategycan be built around blog. Opportunities for content are endless.
- 12. Content - Pictures ofhouses
- 13. Content - Pictures ofsurrounding areas
- 14. Other ideas Charity photos Press Releases Agent Spotlights Restaurant Reviews Real Estate News St. Louis Networks More...
- 15. Linkedin Connections Connections Website Discussion Discussion Twitter Facebook Blog Attention Education Entertainment Action
- 16. Questions we needto ask ourselves... Who will participate? What do we want to say? How many blogs per month? Do we have the resources? Who do we want to follow? Who do we want to follow us? What businesses should we attempt to network with? What areas do we want to be well known in? How do we want to measure success? Does everyone who needs to understand, understand?