This document provides guidance on using Twitter for recruitment purposes. It outlines how to set up a Twitter account with a consistent brand, how to use tools like FollowerWonk to directly source candidates by searching profile bios and connecting with them, and how to build a talent pool of followers by engaging in conversations and sharing third-party content using an RSS feed autotweeting service like TwitterFeed. While automated content sharing is recommended, personal engagement is still important to have authentic conversations and maximize response rates when contacting candidates.

1. Twitter for Recruiters
www.radicalevents.ca

2. Some Facts (First):

3. Facts:

4. Facts:

5. Getting Started
All you need is a Name, Email Address and Password – it’s
just that simple

6. Getting Started
Pick a User Name that is:
 Consistent with your Brand
 Not too long
 Easily Searched/
Remembered
 Use Capitals to differentiate
words ie @JackBlack

7. Brand Your Bio
Make sure that you select Key Words that will make it
easy for you to be “found” via search in either Google
or Twitter ie. If you want to be found by candidates
make sure the word Recruiter is somewhere in your bio.

8. Brand Your Page
Make Your Landing
Page consistent with
your personal/
corporate brand for
users that find you via
www.twitter.com

9. Some Twitter Clients
By far the easiest way to access,
update and follow Twitter is via a
Mac/PC Client -- here are some of
the best ones to use:
 Tweetdeck (now owned by Twitter)
 Seesmic
 Hootsuite
 SocialBro
 Chromed Bird
 DestroyTwitter

10. Platforms
Although we think of Twitter primarily as a tool to use on the Mac/PC
it’s actually most widely adopted as part of the Mobile Market, in fact
up to half of all the Twitter traffic originates on a Mobile device (Tablet
or Phone)….making it one of the best tools for Recruitment.

11. Twitter Dictionary
Allows you to address your
message
RT Allows you to share interesting
content with your followers
Allows you to start and track ongoing
# conversations/trends/topics in Twitter

12. So How Do I Recruit?
Twitter has many possibilities for Recruitment --- however for the
purposes of this guide we will focus on two of them:
 Direct Sourcing
 Talent Pooling/Branding

13. FollowerWonk
FollowerWonk is a great Direct Sourcing tool for Twitter – all you need to
do to use it is sign in with your Twitter Account, and best of all it’s Free.

14. FollowerWonk
All you need to do is provide
an email address then use the
Search Bios function to find the
candidates/prospects you are
looking for, you can both follow
them and connect (Tweet)
with them from the
FollowerWonk Interface

15. Talent Pools
Once you have used FollowerWonk and other tools to build up your Talent
Community (and Directly Source) --- you need to provide good content
to the community and engage with the conversations (via # Hashtags)
and influencers.
But don’t worry you don’t have to make up all the content on your own

16. Talent Pools
Many Recruitment groups believe that
it’s sufficient to just set up an AutoTweet
of their current jobs, however
experience shows us that only providing
job tweets will lose followers and hardly
ever lead to direct hires
You need to engage and become
part of the conversation.

17. Talent Pools
TwitterFeed is a great system for taking any RSS feed and turning it into
content for your followers.

18. Talent Pools
To get started all
you need to do is
create your feed.

19. Talent Pools
Go to a website that you
know produces good
content that you want to
share with your followers
--- in this case we choose
Mashable.com a favorite
with the geek set. Once
there find the RSS feed
icon and click on it.

20. Talent Pools
Once you have
located the RSS feed
you want to copy the
URL of the feed

21. Talent Pools
Take the feed back to
Twitterfeed and then
Name your Feed and
enter in the RSS URL ---
you can also test the
feed to ensure that it will
properly parse.

22. Talent Pools
You can also set some
rules to ensure that you
don’t Spam your Twitter
stream and also so that
you don’t get blocked
from Twitter --- oh and
add some Hashtags to
your posts to reach the
right audience

23. Talent Pools
Once your Feed is
properly set up you
can choose which
social platforms to
publish the content to.

24. Talent Pools
Once you have configured your Feed properly you will be done, now
watch as your interesting content is RT’ed and as you pick up followers
that are also targeted by interest.

25. Talent Pools
Of course, you can’t
automate everything, you
have to be part of the
authentic conversation
yourself so that when you do
contact a potential
candidate on Twitter they
know more about you as a
person --- and are more likely
to respond.

26. @radicalrecruit

27. Follow Us:
www.radicalevents.ca

28. Want to Learn More?
Our Orange and Blue Belts in Internet Recruitment are a
One Day Comprehensive Certification in Direct Sourcing
Methodologies, Tools and Techniques at a Recruiter
Friendly Cost.
http://slidesha.re/wXDmpw http://slidesha.re/xnpvv2