You know how twitter is doing but what about microblogging in China? This presentation will help you do that. To receive the latest update, sign up here: http://www.chinainternetwatch.com/whitepaper/
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
This is a sample of my book, Me and My Web Shadow, which will be published on March 29th in the UK and in June in the USA.
It comprises the book contents, introduction and some concise advice for managing your reputation and personal presence on the web.
To find out more visit http://meandmywebshadow.com.
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
This is a sample of my book, Me and My Web Shadow, which will be published on March 29th in the UK and in June in the USA.
It comprises the book contents, introduction and some concise advice for managing your reputation and personal presence on the web.
To find out more visit http://meandmywebshadow.com.
Presentation detailing the basics of what social media is, what the basic fundamentals are to understanding how to use it effectively. & a brief introduction into what Social CRM is, and how your business should start implementing it.
How social media is changing the learning landscape finalScott Bradbury
Slides from the social media session at the 2012 Alliance for Continuing Education in the Health Professions Medical Specialty Societies Member Section Meeting. August 8 & 10, Rosemont, IL and Alexandria, VA.
Developed by Anne Grupe, Scott Bradbury, and Dino Damalas, with credit to Brian McGowan.
This presentation covers utilizing Social Media to grow your business. Topics include branding, engagement and interaction with prospective customers and brand advocates.
Twitter for educational purposes -A tutorialMaggie Verster
A self teaching tutorial on twitter. I tried to bring out the essence of educational micro-blogging. The powerpoint can be downloaded as an interactive powerpoint at http://www.box.net/shared/qxf7cbssi7
For PR and Communications people who want to do it on the social webSteve Seager
A social media primer for PR and communications people looking for a way in to the social web. Contents: 1. Spot the difference between social networks, social media and social web 2. How many people are using it and what they are doing there 3. Connect, content & conversation - a little framework to start thinking in 4. Facebook - The Very Unofficial Architecture League Table 2010
5. Useful links for more free stuff!
Blogging & social media presentation to ewi 2010Colette Acheson
An overview summarizes main points with handouts, group discussion and case studies providing background and context for attendees to understand social media for their own grpoups.
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
Social Media: Any place for this in the fund industry?Andrew Walker
A presentation made at the 9th Annual Clearstream Fund Summit in Brussels. It discusses the 'Elephant in the room' of how social media doesn't yet have traction in the world of B2B services, especially the financial sector, but this will change as the generation who grew up with Facebook take
Microblogging is synonymous with twitter, or at least it seems that way. In reality Facebook and many other social networking environments have adopted this communication paradigm extremely successfully.
The question really is how does this play in the enterprise space? Ian McNairn will discuss how IBM has adapted to this social computing phenomenon and exploits it internally extensively.
He will look at some of the reasons behind the exponential growth in activity as well as the tools and clients being used both within and outside IBM.
Presentation detailing the basics of what social media is, what the basic fundamentals are to understanding how to use it effectively. & a brief introduction into what Social CRM is, and how your business should start implementing it.
How social media is changing the learning landscape finalScott Bradbury
Slides from the social media session at the 2012 Alliance for Continuing Education in the Health Professions Medical Specialty Societies Member Section Meeting. August 8 & 10, Rosemont, IL and Alexandria, VA.
Developed by Anne Grupe, Scott Bradbury, and Dino Damalas, with credit to Brian McGowan.
This presentation covers utilizing Social Media to grow your business. Topics include branding, engagement and interaction with prospective customers and brand advocates.
Twitter for educational purposes -A tutorialMaggie Verster
A self teaching tutorial on twitter. I tried to bring out the essence of educational micro-blogging. The powerpoint can be downloaded as an interactive powerpoint at http://www.box.net/shared/qxf7cbssi7
For PR and Communications people who want to do it on the social webSteve Seager
A social media primer for PR and communications people looking for a way in to the social web. Contents: 1. Spot the difference between social networks, social media and social web 2. How many people are using it and what they are doing there 3. Connect, content & conversation - a little framework to start thinking in 4. Facebook - The Very Unofficial Architecture League Table 2010
5. Useful links for more free stuff!
Blogging & social media presentation to ewi 2010Colette Acheson
An overview summarizes main points with handouts, group discussion and case studies providing background and context for attendees to understand social media for their own grpoups.
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
Social Media: Any place for this in the fund industry?Andrew Walker
A presentation made at the 9th Annual Clearstream Fund Summit in Brussels. It discusses the 'Elephant in the room' of how social media doesn't yet have traction in the world of B2B services, especially the financial sector, but this will change as the generation who grew up with Facebook take
Microblogging is synonymous with twitter, or at least it seems that way. In reality Facebook and many other social networking environments have adopted this communication paradigm extremely successfully.
The question really is how does this play in the enterprise space? Ian McNairn will discuss how IBM has adapted to this social computing phenomenon and exploits it internally extensively.
He will look at some of the reasons behind the exponential growth in activity as well as the tools and clients being used both within and outside IBM.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
Illiya Vjestica MD of Smartdog digital an Online Marketing Consultancy firm based in Leeds, Uk. These presentation slides are from his presentation at the Yorkshire Expo 2011 a business networking event which took place at York Racecourse.
This talk focused on giving the attendees an overview of website marketing & social media and offered them some key tips and points to take away to start actioning on their website and online marketing.
Dr Mathew McDougall's presentation "Technology in Tourism" that was delivered on day 1 of the forum.
The forum aims to provide a Pan-Asia-Pacific platform for policy makers, senior officials, researchers and industry representatives to take stock of the global & regional trends and their impact on tourism on an annual basis.
The event, under the unique and joint umbrella of UNWTO and PATA, helps participants to share information, analyse the current situation and map out the next course of action for the future.
Similar to China Microblogging (Weibo) Statistics March 2011 (20)
Agency's Guide to China Digital Marketing OfferingRocky Fu
An introductory guide for agencies who want to extend their digital marketing services into Chinese markets. Visit http://ciw.me/14ox8SD for agency partner program for China.
The first release of China social media whitepaper from Incitez peeking into the insights of China social media including weibo and social networking sites. Get the full version here: http://ciw.me/SwEHRt
This white paper includes Twitter statistics so you understand more about Twitter platform and Twitter users. It also includes 9 creative marketing campaigns on Twitter.
This "Website Visibility in China" guide explains how to register dot CN domains, how to get ICP number (and exemptions), how to check whether your website is blocked in China and how to present it from happening.
This is a basic guide on search engine optimization for traditional marketers and business executives. Simple tips are given which can be easily followed by anyone without technical knowledge.
It includes SEO introductions, SEO outsourcing and basic SEO techniques.
26% (87.88 million) of China Internet users shopped online during the first half of 2009, with an increase of 38.9% compared with the same period of last year.
Presented by http://www.ChinaInternetWatch.com, China Internet Statistics 2009 whitepaper gives you a snapshot of China Internet statistics, usage, user behavior, and etc.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
China Microblogging (Weibo) Statistics March 2011
1. Weibo: Microblogging in China
Microblogs are called
“Weibo ( )” in Chinese;
“wei” means “micro” and
“bo” means “blog”.
Weibo.com/rockyfu
www.incitez.com
Main data source: DCCI 2010 China Internet Microblogging & Online Community Survey
2. Table of Content
Introduction
Top Microblogging Platforms
China Microbloggers
Sina Weibo
This is the 3rd version of What can You Do on Weibo
Incitez China
Microblogging whitepaper; Microblogging Tips
you can subscribe here for
the latest update:
http://ciw.me/eqD8Gz About Incitez
Incitez | Data-Driven Digital Marketing
4. Introduction
Microblogs are called
“Weibo ( )” in
Chinese; “wei” means
“micro” and “bo”
means “blog”.
Incitez | Data-Driven Digital Marketing
5. Introduction
China microblogs, or Weibo, allow up to 140 Chinese characters for each
post; one weibo post could contain a lot more information than Twitter
For more on Sina Weibo UI, visit: Weibo allows direct upload
http://ciw.me/sina-weibo of multimedia content
which is not counted as
part of character limit.
Incitez | Data-Driven Digital Marketing
6. Introduction
Chinese microbloggers are a diverse
group including celebrities, CEOs,
teenagers, media and parents.
There are more engagement on Chinese
Weibo than Twitter.
Female users often post about their daily
life, emotions and gossip.
Men trend to share news about a specific
industry, sports and technology and
network online networking
Incitez | Data-Driven Digital Marketing
7. Introduction – Brief History
Aug 16, 2009
Aug 28, 2009 Twitter: open to
public on July 15,
2006
Dec 14, 2009
Dec 22, 2009
First 3 Twitter clones:
• Jiwai: Apr 14, 2007
Jan 20, 2010 • Fanfou: May 12, 2007
• Zuosa: Jul 9, 2007
Apr 1, 2010
Incitez | Data-Driven Digital Marketing
9. The most well known
Microblogging Platform
Incitez.com/china
Source: DCCI
Incitez | Data-Driven Digital Marketing
10. The most popular
Microblogging Platform
Incitez.com/china
Source: DCCI
Incitez | Data-Driven Digital Marketing
11. The favorite Microblogging
Platform
Incitez.com/china
Source: DCCI
Incitez | Data-Driven Digital Marketing
12. By satisfaction…
Incitez.com/china
Source: DCCI
5: very satisfied – 4: satisfied – 3: average – 2: not satisfied – 1: very dissatisfied
Incitez | Data-Driven Digital Marketing
13. The most frequently used…
Every day
Once every 2-3 days
Once or twice every week
1-3 times every month
Less than once per month
Incitez.com/china
Sina Sohu Netease Tencent 139 ifeng
Incitez | Data-Driven Digital Marketing
14. Monthly total visits…
Sina
250 million Total visits to microblogs in China Baidu iPostBar
jumped from 153.64 million in March
Tencent
2010 to 417.4 million in June 2010.
200
Sohu
150 Netease
Digu.com
100
Tongxue.com
50 9911
Follow5
Data source: iResearch
Zuosa.com
Incitez.com/china
March 2010 April 2010 May 2010 June 2010
Incitez | Data-Driven Digital Marketing
15. Top 4 by Traffic
according to Google
Incitez | Data-Driven Digital Marketing
16. Top 4 by Interest
according to Google
Incitez | Data-Driven Digital Marketing
17. Top 3 by Interest
according to Baidu
Sina Tencent Sohu
China Internet Watch
Incitez | Data-Driven Digital Marketing
19. Total Microbloggers in Mid 2010
Unit: million
Sina
Total number of microblog users in China
jumped from 54.521 million in March 2010 to Baidu iPostBar
103.07 million in June 2010.
Tencent
Sohu
Netease
Digu.com
Tongxue.com
Data source: iResearch
9911
Incitez.com/china
Follow5
Zuosa.com
March 2010 April 2010 May 2010 June 2010
Incitez | Data-Driven Digital Marketing
20. Total Registered Users in
2011
Sina Weibo: over 100 million
Tencent Weibo: over 100 million
Netease Weibo: over 32 million
Sohu Weibo: 20-30 million
Incitez | Data-Driven Digital Marketing
21. 4 Types of Microblog Users
in China
Social users write posts, follow others’
weibo, like to discuss, ask questions and Like to express their opinions
expect suggestions from other users. and emotions; hey often read
other users’ posts.
They don’t follow
others’ weibo much
but like to discuss
popular topics; prefer
to express their own
opinion.
They don’t post on weibo
much but would like to read Data source: Dratio
posts on weibo. Incitez.com/china
Incitez | Data-Driven Digital Marketing
22. The most followed user…
Huang Jianxiang (sports commentator)
Yao Chen (actress)
Liu Ye (actor)
Liu Xiang
Incitez.com/china
Warcraft
Note: the above stats were recorded on Jan 4, 2010
Incitez | Data-Driven Digital Marketing
23. What content are China
microbloggers interested?
Female v.s. Male
Incitez.com/china
Incitez | Data-Driven Digital Marketing
24. What content are China
microbloggers interested?
By age group.
Born in 1990s
Born in 1980s
Born in 1970s
Incitez.com/china
Source: DCCI
Sports Automotive Health Women Real Estate Finance Mood Entertainment Celebrity
status / Gossip news
Incitez | Data-Driven Digital Marketing
25. What type of microblog
posts are more likely to be
“retweeted”?
According to a survey conducted by Dratio last August, 89.4%
microblog users will recommend microblogging to their friends
and 47% will “retweet” posts on microblogs:
Famous quotes
Humorous
posts Jokes
Good content
Facts News
Incitez | Data-Driven Digital Marketing
26. Sina Weibo
Sina Weibo had more than 50 million registered users
after just 14 months of operation and in March 2011 the
number of users Exceeded 100 million.
Incitez | Data-Driven Digital Marketing
27. About Sina Weibo
Sina owns multiple domains for its
microblogging service
Main URL: weibo.com
Shortened URL: t.cn
(all URLs will be shortened using “t.sn”)
Sina bought this domain last
December at 5 million yuan
Mobile access: t.sina.cn and weibo.cn
Incitez | Data-Driven Digital Marketing
28. Sina Weibo Stats
Since its beta-launch in August 2009, it took Sina 66 days to reach 1
million users. By the eight-month mark (April 2010) it had reached 10
million
On October 20 2010, it announced that it had exceeded 50 million
registered users after just 14 months of operation.
In March 2011, Sina Weibo announced that it had exceeded 100
million registered users.
Sina revealed at the DCCI Adworld 2011 advertising conference that
Sina's Twitter-like service is currently growing at 10 million users a
month, and the company estimates that Weibo will exceed 150
million users this year.
Incitez | Data-Driven Digital Marketing
29. Sina Weibo Stats
Sina weibo platform has more than 60,000 verified accounts under its
real name system, and the top 100 users have a combined 180 million
followers.
More than 5,000 companies and 2,700 media organizations are
currently on Sina Microblog
According to iResearch, Sina Weibo has 56.5% market share by total
number of active users and 86.6% market share by time spent on site
in 2010
On April 7 2011, Sina changed Weibo domain from t.sina.com.cn to
weibo.com though the previous one still works
Incitez | Data-Driven Digital Marketing
30. Sina Weibo Stats
According to Sina, there are over 1,300
verified government related accounts,
among which 692 are from the police
force and 426 are government officials.
Incitez | Data-Driven Digital Marketing
31. Interactions on Sina Weibo
“retweet” or repost:
Users can leave comments
while reposting; check the box
to leave comments to weibo
Comments author and original author
(check the box
to “retweet”)
Users can send private messages (like
Twitter’s Direct Message); topics are
tagged using double hash keys
“#topic#”. And, users can view pictures
and videos directly on Weibo.
For more on Sina Weibo UI, visit: http://ciw.me/sina-weibo
Incitez | Data-Driven Digital Marketing
32. Interactions on Sina Weibo
Sina opened its Weibo Screen registration this
week, which is a great way for live events
interactions such as QA in conferences and
greetings from audiences. For more, visit:
http://ciw.me/e7WSUX
Incitez | Data-Driven Digital Marketing
33. Guys .s. Gals On Sina Weibo
In total, more male users
than female users. But,
among active users, there
are more female users.
Incitez.com/china
Incitez | Data-Driven Digital Marketing
34. How users access Sina Weibo?
1. S60: Over 25% Incitez.com/china
2. Phone: 11.1%
3. java: 10%
4. Android:
about 5%
Incitez | Data-Driven Digital Marketing
35. Sina Weibo posting trend by hour
10 am to 10pm
Incitez.com/china
Be reminded that depending on your targeted audience, he best
time or posting could be different. People in the north tends to post
during office hours while people in the south trends to post during
evening.
Incitez | Data-Driven Digital Marketing
36. Case Study 1/4
On June 14, 2010 (the 3rd day of World Cup),
one of the most famous sports commentators
Huang Jianxiang asked a question in Sina
Weibo with a lucky draw to those who
comment. Results:
Re-posted by Weibo users: 16,345 times
Comments: 74,319
Incitez | Data-Driven Digital Marketing
37. Case Study 2/4
On Aug 8, 2010 a university student by the name
of “Kayne” published a photo of Zhouqu
Landslide scene (Gansu Province) on Sina
Weibo, which was used by many mainstream
media including state owned Xinhua News
Agency.
Re-posted by Weibo users: 5,454 times
Comments: 1,166
Incitez | Data-Driven Digital Marketing
38. Case Study 3/4
On Aug 19, 2010, a new media marketer published a post on
Sina Weibo about a Li Mengmeng’s story, who did very well in
National University Entrance Exams but couldn’t get in any
university because the local government office forgot to submit
her application.
Re-posted by Weibo users: 93,396 times
Comments: 22,948
Incitez | Data-Driven Digital Marketing
39. Case Study 4/4
Actor Xu Zheng lost his iPad on Feb 23,
2011 and he posted on Weibo for help;
the post was reposted over 751 times
with over 466 comments. After 75
minutes, one Weibo user commented that
she found it, who is the flight attendant
where Xu Zheng lost the iPad.
Incitez | Data-Driven Digital Marketing
41. Weibo Tips
• Be authentic and personal
• Be able to express, write the title and ask
for re-post (retweet)
• Be interesting
• Provide valuable information and even
exclusive one
• Update daily without nagging
• Interact with other users frequently
Incitez | Data-Driven Digital Marketing
42. Weibo Tips
• Post balanced and rich content, not too
specialized or too niche
• Provide content that followers want
instead of what you want them to read
• Promote your weibo creatively without
too much advertisement
Include relevant photos for more views
Incitez | Data-Driven Digital Marketing
44. About Incitez
Incitez is a data-driven digital marketing
company providing digital strategy
consulting and digital marketing
campaign development. We partner with
clients to identify their opportunities in
digital space, address their challenges,
and advance their businesses with
custom digital solutions.
Social media services: we deploy and
execute digital strategies in Chinese
social media including blogs, BBS
community, SNS and microblogs
You can find out more about us at our
website: www.incitez.com
Incitez | Data-Driven Digital Marketing
45. Contact Us
Contact us for China social media
strategy and campaign management.
Contact Us
Rocky Fu
Director, Digital Strategies
E: rockyfu@incitez.com
For more on China Microblogging, please
visit:
http://ciw.me/china-weibo
Incitez | Data-Driven Digital Marketing