The document provides information about Elon Musk's acquisition of Twitter in October 2022 for $44 billion. It discusses Twitter's history and features. It outlines Musk's stated reasons for the acquisition, including promoting free speech and creating a digital town square. It describes the process of Musk initiating and concluding the acquisition deal with Twitter's board. The document also summarizes some of Musk's plans for Twitter going forward, such as increasing users and revenue.
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)ParthviGor2
Conducted a thorough analysis of Tatte Bakery & Cafe's social media presence across multiple platforms including Instagram, Facebook, Twitter, and LinkedIn
Examined key metrics such as engagement rates, follower growth, and content performance to gain insights into the effectiveness of Tatte Bakery & Cafe's social media strategy
Conducted competitive analysis to evaluate the social media presence of similar bakeries and cafes and identify best practices
Identified strengths and weaknesses of Tatte Bakery & Cafe's current social media strategy and provided recommendations for improvement
Provided detailed suggestions for content creation, including content themes, post frequency, and optimal posting times
Analyzed the effectiveness of Tatte Bakery & Cafe's paid social media advertising campaigns and made recommendations for optimization
Final Instagram presentation after blog project. Includes how companies can use Instagram for Marketing. Content done by group, presentation done by myself.
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)ParthviGor2
Conducted a thorough analysis of Tatte Bakery & Cafe's social media presence across multiple platforms including Instagram, Facebook, Twitter, and LinkedIn
Examined key metrics such as engagement rates, follower growth, and content performance to gain insights into the effectiveness of Tatte Bakery & Cafe's social media strategy
Conducted competitive analysis to evaluate the social media presence of similar bakeries and cafes and identify best practices
Identified strengths and weaknesses of Tatte Bakery & Cafe's current social media strategy and provided recommendations for improvement
Provided detailed suggestions for content creation, including content themes, post frequency, and optimal posting times
Analyzed the effectiveness of Tatte Bakery & Cafe's paid social media advertising campaigns and made recommendations for optimization
Final Instagram presentation after blog project. Includes how companies can use Instagram for Marketing. Content done by group, presentation done by myself.
The Social Media Command Center: Case Studies, Use Cases, and Advice from Social Business Leaders
These slides are from a one-hour webinar with Altimeter analyst Susan Etlinger, in which she presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center. The webinar is based on her report, The Evolution of the Social Media Command Center.
Download the full report: http://www.altimetergroup.com/research/reports/evolution-of-the-enterprise-social-media-command-center
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-evolution-of-the-social-media-command-center-etlinger
Here's the Twitter Case Study prepared by me, Mitesh M Motwani.
I've covered the following topics:
Introduction
Background
Twitter Vocabulary
Evolution
Monetization
Competing with Facebook
Conclusion
Ways to reach me:
LinkedIn: www.BeingMCuBE.com
Twitter: @BeingMCuBE
This presentation about the Social Media and Prominent Types of Social media and also about the mobile social media includes using phone or mobile to connect with the social media.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
The Social Media Command Center: Case Studies, Use Cases, and Advice from Social Business Leaders
These slides are from a one-hour webinar with Altimeter analyst Susan Etlinger, in which she presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center. The webinar is based on her report, The Evolution of the Social Media Command Center.
Download the full report: http://www.altimetergroup.com/research/reports/evolution-of-the-enterprise-social-media-command-center
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-evolution-of-the-social-media-command-center-etlinger
Here's the Twitter Case Study prepared by me, Mitesh M Motwani.
I've covered the following topics:
Introduction
Background
Twitter Vocabulary
Evolution
Monetization
Competing with Facebook
Conclusion
Ways to reach me:
LinkedIn: www.BeingMCuBE.com
Twitter: @BeingMCuBE
This presentation about the Social Media and Prominent Types of Social media and also about the mobile social media includes using phone or mobile to connect with the social media.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Social Media introduction document i wrote 3 years ago, still very relevant for most clients, specifically for the brands who are just focusing on marketing opportunity and missing the real opportunity of strengthening workforce and culture, customer support services.
Community Building & Channel Management Tips & Tricks, on a Budget.
Blog: https://gray.my/ngoacademy-special-social-media-for-ngo/
As seen on LinkedIn: https://www.linkedin.com/posts/ngohub_ngohub-ngoacademy-capacitybuilding-activity-6834432799664173056-37O8 & Facebook: https://www.facebook.com/events/4650502228321689/
Curious about Facebook’s new cryptocurrency Libra? Confused about the rise of video game partnerships through the likes of Fortnite? Or do you just want to know more about the latest influencer crackdown?
This edition of the State of Social explores these new trends, along with the latest stats and key format updates from all the major social platforms.
Twitter users seem to jump ship in large numbers after reports of monumental changes following Elon Musk's takeover of the firm.
Social media platforms namely Mastodon are
looking like the biggest beneficiaries of Twitter
users seeking alternate platforms.
Social media are interactive technologies that allow the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
2. About Company
• ONLINE SOCIAL MEDIA AND SOCIAL NETWORKING SERVICE OWNED AND OPERATED
BY AMERICAN COMPANY TWITTER.
• SEND AND RESPOND PUBLICLY OR PRIVATELY TEXTS, IMAGES AND VIDEOS KNOWN
AS "TWEETS".
• REGISTERED USERS CAN TWEET, LIKE, 'RETWEET' TWEETS AND DIRECT MESSAGE.
• USERS INTERACT WITH TWITTER THROUGH BROWSER OR MOBILE FRONTEND
SOFTWARE, OR PROGRAMMATICALLY VIA ITS APIS.
• CREATED BY JACK DORSEY, NOAH GLASS, BIZ STONE, AND EVAN WILLIAMS IN
MARCH 2006 AND LAUNCHED IN JULY OF THAT YEAR.
• IT BASED IN SAN FRANCISCO, CALIFORNIA AND HAS MORE THAN 25 OFFICES
AROUND THE WORLD.
3. • BY 2012, MORE THAN 100 MILLION USERS TWEETED 340 MILLION TWEETS A
DAY, AND THE SERVICE HANDLED AN AVERAGE OF 1.6 BILLION SEARCH
QUERIES PER DAY.
• IN 2013, IT WAS ONE OF THE TEN MOST-VISITED WEBSITES AND HAS BEEN
DESCRIBED AS "THE SMS OF THE INTERNET".
• BY THE START OF 2019, TWITTER HAD MORE THAN 330 MILLION MONTHLY
ACTIVE USERS.
• ON OCTOBER 27, 2022, BUSINESS TYCOON ELON MUSK ACQUIRED TWITTER
FOR US$44 BILLION FOR GAINING CONTROL OF THE PLATFORM.
4. SWOT Analysis of Twitter
STRENGTHS:
1. HIGHLY INFLUENTIAL.
2. LOYAL CUSTOMER BASE.
3. POPULAR FOR NEWS AND MARKETING.
WEAKNESSES:
1. OVER-RELIANCE ON US MARKET.
2. DATA SAFETY CONCERNS.
3. OVER-DEPENDENCE ON ADS
5. SWOT Analysis of Twitter
OPPORTUNITIES:
1. DEVELOPING AN ONLINE COMMERCIAL PLATFORM FOR BUSINESSES.
2. OFFER REMOTE WORKING SOLUTIONS.
3. INCREASE USER SATISFACTION
THREATS:
1. SUPPRESSION OF FREEDOM OF SPEECH.
2. NEW DIGITAL TAXES.
3. LACK OF PERSONALIZATION.
6. Reasons why Elon Musk acquired Twitter
• IMPORTANT TO THE FUTURE OF CIVILIZATION TO HAVE A COMMON
DIGITAL TOWN SQUARE.
• TO PROMOTE THE OPPORTUNITY FOR DIALOGUE, WHICH HE SAID WAS
"LOST" BECAUSE OF THE WAY MEDIA "FUELED AND CATERED" TO
"POLARIZED EXTREMES" WITH THE INTENT THAT IT WOULD GENERATE
REVENUE THROUGH THE "RELENTLESS" PURSUIT OF CLICKS.
• STRESSED THAT IT IS IMPORTANT TO PROVIDE RELEVANT
ADVERTISING TO TWITTER USERS THAT WOULD
CATER TO THEIR NEEDS.
7. Acquisition of Twitter by Elon
Musk
BUSINESS MAGNATE ELON MUSK INITIATED AN ACQUISITION OF AMERICAN
SOCIAL MEDIA COMPANY TWITTER, INC. ON APRIL 14, 2022, AND CONCLUDED
IT ON OCTOBER 27, 2022.
ON APRIL 14, MUSK MADE AN UNSOLICITED OFFER TO PURCHASE THE
COMPANY, WHICH TWITTER'S BOARD INITIALLY RESPONDED WITH A "POISON
PILL" STRATEGY TO RESIST A HOSTILE TAKEOVER, BEFORE UNANIMOUSLY
ACCEPTING MUSK'S BUYOUT OFFER OF $44 BILLION ON APRIL 25.
MUSK STATED THAT HE PLANNED TO INTRODUCE NEW FEATURES TO THE
PLATFORM, MAKE ITS ALGORITHMS OPEN-SOURCE, COMBAT SPAMBOT
ACCOUNTS, AND PROMOTE FREE SPEECH.
8. Acquisition of Twitter by Elon
Musk
IN JULY, MUSK ANNOUNCED HIS INTENTION TO TERMINATE THE
AGREEMENT, ASSERTING THAT TWITTER HAD BREACHED THEIR AGREEMENT
BY REFUSING TO CRACK DOWN ON SPAMBOT ACCOUNTS. BUT LATER ON
REVERSE HIS DECISION.
THE DEAL WAS CLOSED ON OCTOBER 27, WITH MUSK IMMEDIATELY
BECOMING TWITTER'S NEW OWNER AND CEO, AND TWITTER WAS TAKEN
PRIVATE. UPON ACQUIRING TWITTER, MUSK PROMPTLY FIRED SEVERAL TOP
EXECUTIVES, INCLUDING PREVIOUS CEO PARAG AGRAWAL.
MUSK HAS SINCE PROPOSED SEVERAL REFORMS TO TWITTER AND LAID OFF
HALF OF THE COMPANY'S WORKFORCE.
9. Inside Elon Musk’s Big Plans for
Twitter
• QUINTUPLE REVENUE TO $26.4 BILLION BY 2028.
• PRODUCE $15 MILLION IN REVENUE FROM A PAYMENTS BUSINESS.
• INCREASE AVERAGE REVENUE PER USER BY $5.39.
• REACH 931 MILLION USERS BY 2028.
• HAVE 104 MILLION SUBSCRIBERS FOR A MYSTERIOUS X BY 2028.
• HIRE 3,600 EMPLOYEES — AFTER SHEDDING HUNDREDS.
• RAISE FREE CASH FLOW TO $9.4 BILLION.
10. Changes in Twitter after
acquisition
TWITTER BLUE:
THE $8/$11 MONTHLY FEE PROMISES ACCESS TO BONUS FEATURES INCLUDING AN EDIT
BUTTON, BOOSTED VISIBILITY AND FEWER ADS.
SILVER AND GOLD TICKS:
GOLD OR SILVER TICK FOR BRANDS AND GOVERNMENT FIGURES WHICH STAND AS
BADGES OF AUTHORITY AS AGAINST BLUE TICK WHICH SERVED THE SAME PURPOSE
EARLIER.
CONTROVERSIAL ACCOUNTS REINSTATED:
MR. MUSK STARTED WITH SOME HIGH-PROFILE ACCOUNTS WHICH HAD BEEN BANNED
UNDER THE PREVIOUS REGIME FOR VIOLATING TWITTER'S RULES.
11. LAY OFFS:
TOP MANAGEMENT MUSK FIRED TOP EXECUTIVES INCLUDING CEO PARAG CUTS
AGRAWAL, CFO NED SEGAL, LEGAL AFFAIRS AND POLICY CHIEF VIJAYA GADDE.
ADVERTISERS:
A WHOLE BUNCH OF CORPORATE ADVERTISERS HIT PAUSE DISTANCED THEMSELVES
FROM TWITTER.
CONTENT MODERATION:
ELON MUSK HAS SAID THAT THE COMPANY WILL SET UP A CONTENT MODERATION
COUNCIL WITH "WIDELY DIVERSE VIEWPOINTS".
NO DOXXING:
TWEETS THAT SHARE LIVE LOCATIONS AND ACCOUNTS DEDICATED TO SHARING
SOMEONE ELSE’S LIVE LOCATION WILL BE SUSPENDED.