The document discusses Twitter and its use for organizations. It describes Twitter as a social networking platform for publishing short text messages. It outlines the basic elements of tweets, such as text, links, hashtags, and retweets. It also discusses how organizations can use Twitter to communicate information, events, and collaborate. The document provides examples of organizational Twitter accounts and concludes that social networks are becoming important ways for organizations to interact with people through networks rather than hierarchies.
Twitter is a microblogging platform that allows users to send short messages, or tweets, to their followers. While initially used for personal updates, many companies are now using Twitter to engage with customers, provide company updates, highlight new blog posts and content, and build their online community. The document discusses how some major retailers like Zappos, Kodak, and The Conran Shop are embracing Twitter to communicate with audiences. It also provides tips on understanding relevance to brands and questions to consider before setting up a Twitter account.
Application computer assgmnt on twitterBalqis Nasir
Twitter can have both positive and negative impacts on society. Positively, it allows easy connection with friends and family regardless of distance, and facilitates fast communication. It also benefits businesses by allowing promotion and research of trends. However, twitter can be a distraction, especially for students, and reduce privacy as users overshare personal information. It may also contribute to relationship issues if used irresponsibly. Overall, both benefits and risks exist, so wise use of twitter is important.
Are open platforms necessary for generative phenomena? Is the Internet threatened by Apple? What does it mean to claim that the Open Web is under threat? What does it actually mean to claim that a system is Open?
Presentation VUB - Twitter and newsmedia - March 30, 2010Jo Caudron
The document discusses the changing media landscape and the rise of social media. It notes that traditional media are under pressure as people get their news from social networks and live "in the stream" rather than visiting destinations. It argues that media must have a presence both on their own sites and in the stream by using platforms like Twitter and allowing sharing on social networks.
The document analyzes data from Vitrue on the effectiveness of Facebook posts. It finds that image posts receive more engagement than video or text posts. Friday and mornings generally see more engagement, though the best times vary by industry. The document recommends optimizing posts through images and video, targeting audiences using interests and locations, and engaging mobile users to improve Facebook marketing.
Twitter is a microblogging platform that allows users to post short messages called tweets. Tweets are limited to 140 characters and are displayed on the user's profile page as well as delivered to their followers. Users can follow other users to see their tweets in their Twitter timeline. The document provides instructions on how to set up a Twitter account, compose tweets, follow other users, and engage with the Twitter community through features like hashtags, retweets, and lists.
Innovación ciudadana Inteligencia colectiva para el empoderamiento glocalAntonio Sánchez Zaplana
Este documento describe tres formas en que la tecnología digital está empoderando a los ciudadanos africanos. En primer lugar, las plataformas de monitoreo ciudadano de elecciones les permiten a los ciudadanos informar sobre irregularidades electorales. En segundo lugar, los datos abiertos brindan información valiosa a los ciudadanos y la sociedad civil. Y en tercer lugar, las herramientas digitales capacitan a los ciudadanos para que se conviertan en agentes de cambio y defensores de sus propios derechos.
Bus106 wk3 ch3 role of government in businessBhupesh Shah
BUS106 The Role of Government in Business- from UNDERSTANDING CANADIAN BUSINESS, 7th Cdn Edition
(custom publication for Seneca) ; - published by McGraw-Hill
Twitter is a microblogging platform that allows users to send short messages, or tweets, to their followers. While initially used for personal updates, many companies are now using Twitter to engage with customers, provide company updates, highlight new blog posts and content, and build their online community. The document discusses how some major retailers like Zappos, Kodak, and The Conran Shop are embracing Twitter to communicate with audiences. It also provides tips on understanding relevance to brands and questions to consider before setting up a Twitter account.
Application computer assgmnt on twitterBalqis Nasir
Twitter can have both positive and negative impacts on society. Positively, it allows easy connection with friends and family regardless of distance, and facilitates fast communication. It also benefits businesses by allowing promotion and research of trends. However, twitter can be a distraction, especially for students, and reduce privacy as users overshare personal information. It may also contribute to relationship issues if used irresponsibly. Overall, both benefits and risks exist, so wise use of twitter is important.
Are open platforms necessary for generative phenomena? Is the Internet threatened by Apple? What does it mean to claim that the Open Web is under threat? What does it actually mean to claim that a system is Open?
Presentation VUB - Twitter and newsmedia - March 30, 2010Jo Caudron
The document discusses the changing media landscape and the rise of social media. It notes that traditional media are under pressure as people get their news from social networks and live "in the stream" rather than visiting destinations. It argues that media must have a presence both on their own sites and in the stream by using platforms like Twitter and allowing sharing on social networks.
The document analyzes data from Vitrue on the effectiveness of Facebook posts. It finds that image posts receive more engagement than video or text posts. Friday and mornings generally see more engagement, though the best times vary by industry. The document recommends optimizing posts through images and video, targeting audiences using interests and locations, and engaging mobile users to improve Facebook marketing.
Twitter is a microblogging platform that allows users to post short messages called tweets. Tweets are limited to 140 characters and are displayed on the user's profile page as well as delivered to their followers. Users can follow other users to see their tweets in their Twitter timeline. The document provides instructions on how to set up a Twitter account, compose tweets, follow other users, and engage with the Twitter community through features like hashtags, retweets, and lists.
Innovación ciudadana Inteligencia colectiva para el empoderamiento glocalAntonio Sánchez Zaplana
Este documento describe tres formas en que la tecnología digital está empoderando a los ciudadanos africanos. En primer lugar, las plataformas de monitoreo ciudadano de elecciones les permiten a los ciudadanos informar sobre irregularidades electorales. En segundo lugar, los datos abiertos brindan información valiosa a los ciudadanos y la sociedad civil. Y en tercer lugar, las herramientas digitales capacitan a los ciudadanos para que se conviertan en agentes de cambio y defensores de sus propios derechos.
Bus106 wk3 ch3 role of government in businessBhupesh Shah
BUS106 The Role of Government in Business- from UNDERSTANDING CANADIAN BUSINESS, 7th Cdn Edition
(custom publication for Seneca) ; - published by McGraw-Hill
This document provides information about various social media platforms, including Twitter and Snapchat. For Twitter, it discusses the platform's history and purpose of allowing short message updates. It also describes how hashtags group tweets by topic and how the platform generates revenue from promoted tweets, trends, and accounts. For Snapchat, it explains the ephemeral nature of content on the platform and how it aims to encourage natural interactions. It also provides statistics on Snapchat's target demographic and growing sources of revenue like geofilters and sponsored lenses. The document discusses some legal and ethical issues that both platforms face regarding data privacy and regulation of harmful content.
Twitter has impacted journalism and news media in several ways. It has empowered journalists to report news from the source as it happens through live tweets. It has changed the way people consume news by providing more immediate updates directly from eyewitnesses. It has also led both traditional and independent media outlets to use Twitter as a platform to publish and promote their news, thereby changing how news is distributed and monetized.
1. Social network sites (SNS) have grown exponentially in recent years with hundreds of millions of users on platforms like Facebook, Twitter, and LinkedIn.
2. SNS operate by commercially exploiting users' personal data in exchange for free services, raising privacy concerns especially for minors.
3. European data protection law provides the regulatory framework for SNS, requiring informed consent, security measures, and respect for users' rights to access and delete their data.
1. The document discusses privacy issues related to online social networks. It notes that while social networks allow free communication, their main business is commercially exploiting the large amount of personal data provided by users.
2. It provides context on what social networks are and how they work, noting the growth of platforms like Facebook and defining categories like general social networks and professional networks.
3. The document analyzes legal issues from a privacy perspective, focusing on requirements for user consent, users' roles as potential data controllers, and protections for minors. It uses European data protection law as a framework.
1. The document discusses privacy issues related to online social networks. It notes that while social networks allow free communication, their main business is commercially exploiting the large amount of personal data provided by users.
2. It provides context on how social networks work and grow, distinguishing between general social networks and professional networks. It also notes that users trade their private data for free use of the platforms, with their profiles often exploited for targeted advertising.
3. The document analyzes legal issues around privacy and data protection on social networks from the perspective of European law. It focuses on issues like user consent requirements, users' control over their own data, and protections for minors.
The document discusses Twitter and how it can be used effectively for business purposes. Some key points:
- Twitter is a microblogging platform that allows users to post short messages called tweets. It has over 300 million users globally.
- Features include tweets, retweets, hashtags, verified accounts, and mobile apps. The format focuses on concise updates within a 140 character limit.
- Businesses can use Twitter for customer service, marketing, monitoring competition, thought leadership, and driving sales. Objectives should be measurable like number of tweets, clicks, and conversions.
- Effective strategies include responding to customer tweets, managing positive and negative messages, researching the target market and competition, and posting regular
Guide Hootsuite for the edition of the presence of Generalitat de Catalunya (Government of Catalonia) in the social networks Twitter, Linkedin and Facebook.
Brands in Social Media Report08 090224053849 Phpapp02Elizabeth Lupfer
The immediate future (IF) ‘brands in social media’ research document, now in its second year, looks to offer topline insight into the growing impact of social media and online conversation on leading brands. Using the Interbrand Top 100 and Millward Brown
BrandZ rankings as reference points, the IF report represents a snapshot (accurate to
June 2008) of online discussions, sentiment and visibility of some of the world’s largest
brands.
This white paper analyzes how consumers and brands use Twitter and discusses opportunities for marketers. Key findings include:
- Over 90% of tweets come from consumers, while only 8-12% are from marketers.
- Consumers use Twitter primarily for personal conversations rather than self-promotion. However, marketers tend to use it to broadcast information rather than have conversations.
- While only 12% of tweets mention brands, listening can provide insights into how consumers talk about and experience different brands.
- Marketers have an opportunity to better engage consumers through more conversational, two-way interactions on Twitter.
This white paper analyzes how consumers and brands use Twitter and discusses opportunities for marketers. Key findings include:
- Over 90% of tweets come from consumers, while only 8% are from marketers. Twitter is primarily a platform for personal conversations.
- Consumers use Twitter to share information and connect with others, while marketers tend to just broadcast messages.
- Only 12% of consumer tweets mention brands, showing brands play a small role in conversations. The top mentioned brands are related to social media, entertainment, and technology.
- Marketers have an opportunity to better engage consumers through two-way conversations on Twitter rather than one-way messaging. Most consumer tweets are conversations with others while most mark
Twitter began as a podcasting company called Odeo in 2006 and was created by Jack Dorsey as a way for users to share short messages or "tweets". It has since grown to over 500 million active users and allows individuals and organizations to connect by sharing information and stories through tweets. While it provides a way to stay updated in real-time, it also presents some risks to user privacy and safety that are important to consider.
Twitter began as a podcasting company called Odeo in 2006. It was created by Jack Dorsey as a way for users to stream short messages, called tweets, to their followers. Today, Twitter is a popular social media platform with over 500 million accounts that allows users to connect to current news and events in real-time through sharing tweets. While it provides benefits like brand awareness for businesses, risks also exist around privacy, publicity, and hacking for both personal and professional users of the platform.
There are three major trends changing media according to the document. First, advertising is shifting from selling products to selling relationships by connecting people on social platforms. Second, networks are controlled by people as hubs who distribute content to their connections, rather than media companies. Third, the concept of a single shared living room for content consumption has disappeared with the rise of mobile and on-demand viewing anywhere. Communications professionals must adapt to this new media landscape centered around empowered individuals.
There are three major trends changing media according to the document. First, advertising is shifting from selling products to selling relationships by targeting people on social networks. Second, networks are controlled by people rather than technology owners, so advertisers must target people as distributors to their social networks. Third, the concept of a single shared digital living room has disappeared with content now consumed anywhere due to mobile devices. Overall, these trends are driven by how consumers use technology to shape media according to their needs.
The document discusses opportunities that new media brings to journalists and their professional skills. It provides an overview of the Telomiova organization, which promotes integration of technology and internet in Malagasy schools. The document then discusses specific ways journalists can use social media like Twitter, including live reporting on events, sharing links and performing interviews. It provides tips on setting up accounts and engaging with followers on Twitter and other platforms.
Twitter is the world’s most popular microblogging site. Users share real time thoughts in 140 character bites. The service has changed the way people communicate and share on the web. While its been credited with everything from oversharing to coordinating revolutions, the service offers libraries a unique opportunity to connect directly with users. Learn how to find out what people are saying about your library, respond and create a buzz for your library or library special event.
Communicating with Your Audience in 140 CharactersJenni Fuchs
Museums are increasingly using social media like Twitter to engage audiences. Twitter allows short messages of 140 characters and public conversations through hashtags. It benefits museums by providing an alternative communication channel and opportunities for user-generated content. However, communicating in only 140 characters poses challenges like using abbreviations. Museums can use Twitter for day-to-day updates, live events, and hashtag campaigns. The presentation provides advice on developing a Twitter strategy and maintaining a presence without neglecting the platform.
This document provides information about various social media platforms, including Twitter and Snapchat. For Twitter, it discusses the platform's history and purpose of allowing short message updates. It also describes how hashtags group tweets by topic and how the platform generates revenue from promoted tweets, trends, and accounts. For Snapchat, it explains the ephemeral nature of content on the platform and how it aims to encourage natural interactions. It also provides statistics on Snapchat's target demographic and growing sources of revenue like geofilters and sponsored lenses. The document discusses some legal and ethical issues that both platforms face regarding data privacy and regulation of harmful content.
Twitter has impacted journalism and news media in several ways. It has empowered journalists to report news from the source as it happens through live tweets. It has changed the way people consume news by providing more immediate updates directly from eyewitnesses. It has also led both traditional and independent media outlets to use Twitter as a platform to publish and promote their news, thereby changing how news is distributed and monetized.
1. Social network sites (SNS) have grown exponentially in recent years with hundreds of millions of users on platforms like Facebook, Twitter, and LinkedIn.
2. SNS operate by commercially exploiting users' personal data in exchange for free services, raising privacy concerns especially for minors.
3. European data protection law provides the regulatory framework for SNS, requiring informed consent, security measures, and respect for users' rights to access and delete their data.
1. The document discusses privacy issues related to online social networks. It notes that while social networks allow free communication, their main business is commercially exploiting the large amount of personal data provided by users.
2. It provides context on what social networks are and how they work, noting the growth of platforms like Facebook and defining categories like general social networks and professional networks.
3. The document analyzes legal issues from a privacy perspective, focusing on requirements for user consent, users' roles as potential data controllers, and protections for minors. It uses European data protection law as a framework.
1. The document discusses privacy issues related to online social networks. It notes that while social networks allow free communication, their main business is commercially exploiting the large amount of personal data provided by users.
2. It provides context on how social networks work and grow, distinguishing between general social networks and professional networks. It also notes that users trade their private data for free use of the platforms, with their profiles often exploited for targeted advertising.
3. The document analyzes legal issues around privacy and data protection on social networks from the perspective of European law. It focuses on issues like user consent requirements, users' control over their own data, and protections for minors.
The document discusses Twitter and how it can be used effectively for business purposes. Some key points:
- Twitter is a microblogging platform that allows users to post short messages called tweets. It has over 300 million users globally.
- Features include tweets, retweets, hashtags, verified accounts, and mobile apps. The format focuses on concise updates within a 140 character limit.
- Businesses can use Twitter for customer service, marketing, monitoring competition, thought leadership, and driving sales. Objectives should be measurable like number of tweets, clicks, and conversions.
- Effective strategies include responding to customer tweets, managing positive and negative messages, researching the target market and competition, and posting regular
Guide Hootsuite for the edition of the presence of Generalitat de Catalunya (Government of Catalonia) in the social networks Twitter, Linkedin and Facebook.
Brands in Social Media Report08 090224053849 Phpapp02Elizabeth Lupfer
The immediate future (IF) ‘brands in social media’ research document, now in its second year, looks to offer topline insight into the growing impact of social media and online conversation on leading brands. Using the Interbrand Top 100 and Millward Brown
BrandZ rankings as reference points, the IF report represents a snapshot (accurate to
June 2008) of online discussions, sentiment and visibility of some of the world’s largest
brands.
This white paper analyzes how consumers and brands use Twitter and discusses opportunities for marketers. Key findings include:
- Over 90% of tweets come from consumers, while only 8-12% are from marketers.
- Consumers use Twitter primarily for personal conversations rather than self-promotion. However, marketers tend to use it to broadcast information rather than have conversations.
- While only 12% of tweets mention brands, listening can provide insights into how consumers talk about and experience different brands.
- Marketers have an opportunity to better engage consumers through more conversational, two-way interactions on Twitter.
This white paper analyzes how consumers and brands use Twitter and discusses opportunities for marketers. Key findings include:
- Over 90% of tweets come from consumers, while only 8% are from marketers. Twitter is primarily a platform for personal conversations.
- Consumers use Twitter to share information and connect with others, while marketers tend to just broadcast messages.
- Only 12% of consumer tweets mention brands, showing brands play a small role in conversations. The top mentioned brands are related to social media, entertainment, and technology.
- Marketers have an opportunity to better engage consumers through two-way conversations on Twitter rather than one-way messaging. Most consumer tweets are conversations with others while most mark
Twitter began as a podcasting company called Odeo in 2006 and was created by Jack Dorsey as a way for users to share short messages or "tweets". It has since grown to over 500 million active users and allows individuals and organizations to connect by sharing information and stories through tweets. While it provides a way to stay updated in real-time, it also presents some risks to user privacy and safety that are important to consider.
Twitter began as a podcasting company called Odeo in 2006. It was created by Jack Dorsey as a way for users to stream short messages, called tweets, to their followers. Today, Twitter is a popular social media platform with over 500 million accounts that allows users to connect to current news and events in real-time through sharing tweets. While it provides benefits like brand awareness for businesses, risks also exist around privacy, publicity, and hacking for both personal and professional users of the platform.
There are three major trends changing media according to the document. First, advertising is shifting from selling products to selling relationships by connecting people on social platforms. Second, networks are controlled by people as hubs who distribute content to their connections, rather than media companies. Third, the concept of a single shared living room for content consumption has disappeared with the rise of mobile and on-demand viewing anywhere. Communications professionals must adapt to this new media landscape centered around empowered individuals.
There are three major trends changing media according to the document. First, advertising is shifting from selling products to selling relationships by targeting people on social networks. Second, networks are controlled by people rather than technology owners, so advertisers must target people as distributors to their social networks. Third, the concept of a single shared digital living room has disappeared with content now consumed anywhere due to mobile devices. Overall, these trends are driven by how consumers use technology to shape media according to their needs.
The document discusses opportunities that new media brings to journalists and their professional skills. It provides an overview of the Telomiova organization, which promotes integration of technology and internet in Malagasy schools. The document then discusses specific ways journalists can use social media like Twitter, including live reporting on events, sharing links and performing interviews. It provides tips on setting up accounts and engaging with followers on Twitter and other platforms.
Twitter is the world’s most popular microblogging site. Users share real time thoughts in 140 character bites. The service has changed the way people communicate and share on the web. While its been credited with everything from oversharing to coordinating revolutions, the service offers libraries a unique opportunity to connect directly with users. Learn how to find out what people are saying about your library, respond and create a buzz for your library or library special event.
Communicating with Your Audience in 140 CharactersJenni Fuchs
Museums are increasingly using social media like Twitter to engage audiences. Twitter allows short messages of 140 characters and public conversations through hashtags. It benefits museums by providing an alternative communication channel and opportunities for user-generated content. However, communicating in only 140 characters poses challenges like using abbreviations. Museums can use Twitter for day-to-day updates, live events, and hashtag campaigns. The presentation provides advice on developing a Twitter strategy and maintaining a presence without neglecting the platform.
El documento presenta una charla sobre atención ciudadana multicanal. Habla sobre los retos de las administraciones públicas en la era digital, incluyendo la necesidad de cambiar la cultura burocrática, garantizar la privacidad de datos, y ofrecer servicios en lugar de solo trámites. También discute temas como la soberanía digital, la interoperabilidad entre administraciones, y el empoderamiento de los ciudadanos a través de nuevas tecnologías.
Noves formes i canals de relació amb la ciutadaniaJordi Graells
The document discusses new forms of interaction between governments and citizens in the digital age. It covers topics like how technology can both empower and control people, challenges of data governance and privacy, and the need for cultural change in public administrations to shift from a "guardian" approach to service-oriented approach in engaging with citizens. The presentation also provides examples of tools to assess digital maturity of organizations and individuals.
Las TIC aplicadas a la comunicación institucionalJordi Graells
Sesión 'Las TIC aplicadas a la comunicación institucional' en el Máster en Liderazgo Público del Instituto Nacional de Administración Pública. Madrid, 16 de marzo de 2021
Sessió 'Atenció ciutadana presencial i virtual' en el Postgrau en Administració Electrònica i Govern Obert al Món Local, de la Fundació Universitat de Girona, Diputació de Girona i Escola d'Administració Pública de Catalunya.
Girona, 9 de gener de 2021
Atención ciudadana en gobiernos y administracionesJordi Graells
El documento habla sobre la comunicación política en gobiernos y administraciones. Señala que la comunicación debe basarse en planes estratégicos de comunicación a largo plazo. También menciona que las oficinas de comunicación a menudo se enfocan demasiado en tareas administrativas en lugar de la planificación y evaluación estratégica. Finalmente, propone que una mejor gestión de la comunicación pública requiere enfocarla a crear bienes intangibles como las relaciones con los ciudadanos y aumentar la participación.
Gobernando para la experiencia de usuario del ciudadanoJordi Graells
Este documento presenta las ideas de Jordi Graells, Director General de Atención Ciudadana de la Generalitat de Catalunya, sobre cómo mejorar la experiencia del ciudadano con la administración pública. Graells discute la necesidad de cambiar de una administración "cabezota" y "nodriza" a una administración abierta, centrada en el ciudadano y sus necesidades. También propone utilizar nuevas tecnologías como datos abiertos, narrativas digitales y sitios web accesibles para mejorar la atención y servicios al ciudadano.
Sessió de Jordi Graells Costa dins el Postgrau en Direcció i Gestió Públiques, al Tecnocampus de Mataró - Escola d’Administració Pública de Catalunya i Tecnocampus.
Mataró, 24.04.2019
.
Una Administració pública digital. És possible?Jordi Graells
'Una Administració pública digital des de la direcció i la comunicació. És possible' és el títol de la comunicació que presento a les II Jornades de Comunicació a les Administracions Públiques a Calvià (Mallorca - Illes Balears), amb el suport de Novagob, Universitat de les Illes Balears i l'Ajuntament de Calvià. Casal Peguera, 13 de novembre de 2018
1a sessió 'Personal directiu digital: transformació digital i governança oberta' del Màster en Direcció Pública de la Universitat Oberta de Catalunya (UOC) i l'Escola d'Administració Pública de Catalunya (EAPC)
Zer ote da GovUX? / ¿Qué es eso de GovUX?Jordi Graells
"Erakunde baten ezagutza kudeatu eta horren buru izan herritarren esperientzia asetzeko" / "Gestionar el conocimiento de una organización y liderarlo para satisfacer la experiencia de la ciudadanía"
VII Congreso de Gestión Avanzada en las Administraciones Públicas – ‘Sociedad y personas: claves para repensar la Administración’ #Qepea2018 Bilbo, 2018ko maiatzaren 25a / Bilbao, 25 de mayo de 2018
'Metodologies per innovar', dins la 14a sessió 'DGAC amb Coneixement' de la Generalitat de Catalunya. En aquesta sessió he explicat mètodes per innovar serveis (i productes) a les organitzacions. L'objectiu és que els professionals de la DG d'Atenció Ciutadana generin propostes d'idees innovadores per al II Concurs d'Idees de la DGAC http://gen.cat/IIconcursideesform
¿Cómo serán los gobiernos y las administraciones en los próximos años? Cómo deberían transformarse digitalmente y avanzar para no quedarse fuera de juego.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
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- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
2. 1. What is Twitter?
Twitter is a social networking platform for publishing short
text messages (up to 140 characters) and communicating
with users via web browsers and mobile telephones.
The communication is open on the Internet and there are
social networks arising from the users that follow it.
2 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
6. 5. Elements:
Structure of a tweet
Text + shortened link + #hashtag
Twitter Accounts of the Catalan Parliament http://ow.ly/1nfaU #ogov
Music in Creative Commons http://ow.ly/1qF9h #cc
6 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
9. 5. Elements:
Hashtag
The hashtag denotes the tweet’s topic and it must be short. It is
preferable to use those that already exist on Twitter
(check which are in use via Twitter’s search engine
http://search.twitter.com, for example, ‘administració’).
The hashtags are used to recover
information quickly. We can search
and filter content using the hashtags,
collaborate and share information.
They are also an indicator of the
most important topics currently on
Twitter.
9 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
10. 6. Retweets RT
Retweets are tweets from other people or organisations that are
published again. They encourage conversation. We can retweet in two
ways. The first is to use the initials RT and the tweets have a maximum
length of 125-130 characters (according to how many characters in the
profile name).
1. RT + @nameofretweetedprofile + text + shortened link + #hashtag
RT @Odilas The Global Information Technology Report 2009-2010
http://ow.ly/1r6CK #tech
2. Retweeting directly from Twitter and therefore this icon appears
10 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
11. 7. Network: follwings and followers
The tweetsphere (network of people on Twitter) is made up of
the users that we follow (followings) and those who follow
them (followers). As a general rule, we also call those who
follow our profile ‘followers’.
11 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
12. 7. Network: Managing the followings
using lists
To manage this communication better, we need specific lists
of people or organisations that we should follow more closely
because their activity matches our profile well.
12 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
13. 7. Network: measuring the impact
www.twitalyzer.com
13 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
14. http://twitter.com/emergenciescat
8. Examples
http://r.odali.es/#_home
http://twitter.com/bcnrod
http://twitter.com/rodaliescat
14 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
15. Twitter, social
networking paradigm
15 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
16. Do you know what lip dubs are?
For example, this hospital’s lip dub for prevention of breast
cancer. They dance throughout the whole video. If they attract a
www.youtube.com/watch?v=OEdVfyt-mLw
million clicks, they will receive a large donation.
What do you
think? Is it a
good way for an
organisation to
publicise what
they do? How
long before we
see this in our
organisation?
16 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
17. www.youtube.com/watch?v=4-94JhLEiN0 A wedding and divorce lip dub...
Video of the wedding of Jill Peterson and Kevin Heinz (July
2009). They come in dancing to the rhythm of ‘Forever’, the song
by Chris Brown, and they make a great recording. The one for
the divorce is good too :P
www.youtube.com/watch?v=zbr2ao86ww0
17 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
18. Results
€
- In one week there have been 10 million
hits for the video. Now they are up to 46 million!
Brown’s recording company discovered the infraction via Content ID
but decided, instead of removing it, to capitalise on the event and to
make a profit from the popularity of the wedding. They inserted
adverts and a link to the shop to buy the song.
What did they achieve?
- In one week the number of copies sold rose from 30,000 to 50,000.
- The song went from 9th to 4th position on iTunes.
- Visits to Brown’s official video increased 2.5 fold.
More information: Ciberpaís issue no. 596, 25 March 2010
18 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
19. Some conclusions:
Network organisations
We are moving towards a fluid society where people and
organisations interact via networks.
Milestones are reached not
via systems relevant up to
now (like authority, division of
labour, hierarchy, etc.) but
instead by means such as
persuasion, collaboration,
community involvement,
‘social’ values, etc.
19 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
22. Which social networks do we use?
Twitter and Facebook: general social
networks that encourage people to interact.
Linkedin: vertical social network for
networking using professional contacts and
collaboration of organisations (companies and
administrations).
Google: beginning from the multiple search
functionalities combined with sets of other
applications (galaxy of ‘apps’).
Other repositories and tools for file-sharing
videos, images, presentations and documents
in the web: Youtube, Flickr and Slideshare.
22 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0