Twitter allows users to promote tweets to targeted audiences through its promoted tweets feature. Promoted tweets can be delivered to both followers and non-followers based on demographics for a cost per engagement. Companies use promoted tweets along with hashtags and analytics to help grow their follower base and track social media performance. While any business can use promoted tweets, setting a daily budget and bidding on a cost per engagement between $0.20 to $5.00 per engagement is important.

1. PROMOTED TWEETS
HOW IT WORKS

2. Twitter Channels
Founded in 2006
271 million users
Public forum
Users can use keywords and hashtags to search for
related content
TV ad targeting

3. Promoted Tweets
Deliver tweets to targeted audience
Cost per engagement (CPE)
Can be sent to non followers demographically and
by other means
One promoted tweet in users timeline

4. HOW DOES TV AD TARGETING WORK WITH PROMOTED
TWEETS?

5. A NEW WAY TO TRACK PROMOTED TWEETS

6. Athlete Trax and Twitter
Use promoted tweets
Use hashtag method to obtain new followers
Use analytics to access social media performance

7. Who uses promoted
tweets?
Any business or advertiser can use promoted
tweets
Setting budget is most important
Any business should consider using promoted
tweets

8. Cost structure
Set daily budget
Place bid
Track progress
Twitter promoted tweets=cost per engagement
(CPE)
$0.20  $5.00 p/e

9. Creative considerations...
Analytics will help filter content
Follow users with common interest, i.e. Sports,
clubs, etc.
Maintain social consistency
Saturate target market with relevant information