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Twitter 101
This document serves as a comprehensive guide to Twitter, covering key concepts like creating a profile, understanding Twitter terminology, crafting tweets, and effective engagement strategies. It emphasizes the importance of authenticity, relationship-building, and optimal posting times to enhance visibility and interaction. Additionally, the document discusses tools for content management and scheduling to maintain an active Twitter presence.
Twitter 101
- 1. Esta H. Singer www.sheconsulting.com p:732-807-5027 esta@sheconsulting.com Twitter 101
- 2. THIS SLIDESHARE COVERSTWITTER BASICS ● Defining Twitter ● Key Twitter terms ● Setting up your Profile Page ● Setting up your Page Design ● How to find people to follow ● Your first tweet ● Orientation to your Twitter page ● What to tweet and where to source information ● How to manage your time on Twitter ● The best time to Tweet for most exposure ● Tweeting Tips ● Twitter Best Practices
- 3. WHAT IS TWITTER? Twittera social networking and microblogging service. Users to send & read text-based messages of up to 140 characters known as "tweets." A Tweet is an expression of a moment or idea. It can contain text, photos, and videos. Millions of Tweets are shared in real time, every day.
- 4. BASIC TWITTER TERMS 1.Tweeps: People who follow each other from one social network to another 2. Follower: You “follow” another user to see updates, they follow you to see yours 3. Tweet: Each message you send out to your followers is a tweet 4. Retweet: Sharing things your followers might find useful 5. @mention: Direct public message to another Twitter user by inserting an “@” sign immediately followed by their username 6. DM: “Direct Message,” is a private exchange 7. Hashtag: Provides context,, makes words, terms or gatherings #searchable. 8. Feed: Any constantly-updating list of tweets or other updates
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- 7. AVATAR, NAME, BIO,COVER
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- 9. SETTING UP YOURPAGE
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- 11. YOUR AVATAR Your profilephoto is the first thing people look at to decide if they’ll follow you. It’s an introduction to someone you haven’t met.. Twitter is about building relationships. I prefer photos rather than logos because it’s a way to meet “face-to-face.” If your profile is a meant for business networking, make sure it’s a professional looking photo.
- 12. YOUR BIO Your bioshould be an honest blurb about who you are, what you do, and your interests. You can keep it professional, though let people get a sense of who you are. Let your personality shine! Pro D◯T Connector: Big-Picture Integrated Strategy Architect. Author. Sci-Fi Geek. Photographer http: //ow.ly/6nVM6 #BA75 #Nifty50 Living life a must ★
- 13. CREATING YOUR USERNAME Your Username is part of your 140 allotment. Make your username easy to remember.
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- 17. DISCOVER WHOM TO#FOLLOW
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- 20. #HASHTAGS provide context, andmakes terms, experiences, conversations, conferences, meetings, or gatherings #searchable.
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- 24. YOUR FIRST TWEET Yourfirst tweet is your first interaction with the world. Be authentic, be yourself! The twittersphere is a very open, generous and accepting place! ** TRIVIA: Every tweet is cataloged in the Library of Congress!
- 25. ● News fromreliable sources ● Inspirational quotes ● Travel ● Photos, Art ● Real-life moment ● Innovation ● Technology ● Hobbies ● Books ● Business articles ● Engaging others ● Thanking followers for RT’s ● RT others ● RT Trending topics WHAT TO TWEET?
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- 28. RE-TWEETS A Retweet isa reposting of someone else's Tweet. Twitter's Retweet feature helps you and others quickly share that Tweet with all of your followers.
- 29. RE-TWEET ~ RT@ One primary use of the traditional retweet is not to 'repeat' something, but to start or continue a conversation. In this type of classic retweet, you're repeating something in order to preserve the conversational thread.
- 30. TRADITIONAL VS STAMP 1.You can’t insert a comment, start a conversation, or join a conversation. 2. You can’t edit. 3. Instead of showing your avatar, it shows the avatar of original tweeter, which may be someone your followers don’t know or have any relationship.
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- 33. ● A listis a group of Twitter users curated by you. ● You can create your own lists or subscribe to lists created by others. ● Viewing a list timeline will show you a stream of Tweets from only the users on that list. TWITTER LISTS
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- 36. DIRECT MESSAGES DM’s areprivate messages. You can only send a DM to someone if they are following you.
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- 38. WHOM TO FOLLOW Twtteris an open platform. You can follow whomever you want. What do you like learning about? With whom would you like to connect?
- 39. TWITTER DIRECTORIES Twitter Directoriessuch as Twello, WeFollow and Listourious. are a great places to find new followers who live in your city, are thought leaders in your industry, as well as those who share common interests and hobbies.
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- 41. #HASHTAGS FIND SHAREDINTERESTS
- 42. WATCH AND LEARN Thebest way to understand how to leverage Twitter is to watch others who have a good following, and influences who are thought leaders.
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- 48. 140 ORIGINS SMS inspiredthe constraint of 140 characters. Most basic phones are limited to 160 characters before they split the messages. “We wanted to make sure that we were not splitting any messages. So we took 20 characters for the user name, and left 140 for the content. That’s where it all came from.” - Twitter creator Jack Dorsey
- 49. TIME MANAGEMENT If you’dlike to keep a steady presence on Twitter, there are management tools where you can curate content and schedule tweets. Hootsuite and Tweetdeck are two of many you can use.
- 50. bitly is oneof multiple “link shorteners” that help you stay within your 140 limit. Keeping tweets to 140 isn’t as challenging as you may believe. Take out a few … “and” “that” “the” … replace numeric words with numbers.
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- 52. Buffer is agreat tool that will help you in one main way. Write a bunch of posts at one time, Buffer will spread them out throughout the day or week so you don't have to be at a computer all the time in order to have a Twitter presence. BUFFER
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- 55. BEST TIME TOTWEET Best time to tweet can be complicated when you’re trying to reach a specific audience however, there are ideal times for personal and business posts where the likelihood of people seeing your tweets are highest.
- 56. IDEAL TIMES FORBUSINESS
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- 58. TWEETING TIPS ● Useless than 100 characters per tweet ● Ensure links are clickable ● Include #hastags in tweets, though not more than 2 or 3 ● Tweet four times a day or less ● Substitute numbers for words ● Avoid using “and” ● Use images for most engagement
- 59. TWEETING BEST PRACTICES ●Beyourself. Be authentic. Create VALUE. ●Retweet others, comment on tweets. ●Engage with enthusiasm & respect. ●Thank your followers for sharing.
- 60. Now You Havea Global Voice!
- 61. THANK YOU! www.sheconsulting.com p: 732-807-5027 esta@sheconsulting.com Followme! Twitter @sheconsulting Linkedin.com/in/sheconsulting Pinterest.com/sheconsulting Instagram.com/estaphotography Facebook.com/esta.photography