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Twitter 101
Katrina Kibben
• How does Twitter work?
• How do I send a private message?
• How do I get more followers?
• What should I tweet?
• Social media policy reminders
• Miscellaneous facts
Agenda
How Does Twitter Work?
How Twitter Works
You Follow People
People Follow You
1. Tweet: Messages you send from your Twitter account. 140
characters or less.
2. @Name: The name you use to contact someone on
Twitter. You must use the @ symbol before the name. The
name can not contain spaces.
3. Hashtag: A grouping system within Twitter. It helps you
search for other people talking about the same things.
Anatomy of a Tweet
1
2
3
Send A Tweet (On Twitter)
How Do I Send
Private Messages?
Direct Message: A private message sent to
someone who is following you that you are also
following.
Direct Message
How Do I Get Followers?
Following More People = More
Followers
What Do I Tweet?
• Twitter Feed
• Retweet!
• Search.twitter.com
• Share This buttons
Things To Tweet
Social Media Policy Reminders
Miscellaneous Twitter Facts
• URL Shortner: A tool to make a small URL
• Fail Whale: The whale you see when everything
goes wrong.
Random Keywords
Twitter 101

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Twitter 101

Editor's Notes

  1. Follower: Someone who follows youFollowing: Someone you follow
  2. Search and find people, recommendations
  3. If you’re feeling lazy, you can also just go to twitter and look at their recommendations
  4. Is this something Michael, Marketing or the legal departments would ask you to not to share?Are you confident this is the truth?
  5. Share Confidential Information: Don’t share confidential Continuum, affiliate or partner information.
  6. Respond to Negativity: Don’t respond to negative posts about our company, our services or our partners without specific permission.
  7. Talk About The Competition: Don’t discuss competitors or their products and services on any social media outlet.
  8. Use Foul Language: Don’tuse language that is defamatory, harassing or disparaging while posting about Continuum.