Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

1. Twin Cities Eloqua User Group
October 30, 2012

2. today’s agenda
start end
Updates & R1 @ EE12 Monthly Monthly Best Practices: Ask the Open
Announcements Feature: Feature: A/B Split Consultants Discussion
Cloud Cloud Testing
Connector Component

3. Updates & Announcements

4. updates and announcements
‣ Eloqua Experience 2012 - starts Tuesday 11/6
‣ Eloqua R4 release scheduled for mid December...scope still TBD
‣ Eloqua Chatter
‣ Insight report enhancements
‣ Industry specific versions launching (e.g., finance asset management)
‣ Beware of Chrome bugs (when in doubt, use Firefox)
‣ Next user group will be on “C” level (we have gotten too big)

5. R1 @ EE12

6. r1cares charitable giving
Vote for Charity
We are doing something different this year, instead of giving away an
Apple iPad, iPad mini, car, trip, boxes of stuff that light up...you get the
TI O N S HI P
idea...we are giving back. We have selected three charities:
A
O
REL
NE
CA
RES
Our Contribution: $1,000 per charity
Your Votes: $500 Additional

7. vote for charity
S
T IO N H I P
A
O
REL
NE
CA
RES
Get your badge Brag
Collect your
scanned or tweet (tweet, tweet,
R1Cares Pin
to #R1Cares tweet...#R1Cares)
➊ ➋ ➌

8. new services
Ri Cd Pa
cloud
Eloqua integration Custom cloud Launch of
with CRM and connector and performance analytics
backend systems - application services including
simple monthly development Tableau and
hosting fee GoodData

9. Cloud Connectors & Components

10. cloud connectors vs. cloud components
‣ Connectors - app that extends Eloqua’s Campaign Canvas. Functionality to
send/retrieve data from outside systems and/or perform a function
‣ Components – Extends the functionality of Eloqua Landing Pages in E10. It
pulls content or logic from 3rd parties, and displays it on a landing page, such
as Twitter Feeds or Facebook Single Sign On

11. cloud connectors vs. cloud components
‣ appcloud vs. cloudconnector websites
‣ appcloud.eloqua.com - marketplace to learn about available apps
‣ cloudconnectors.eloqua.com -site where connectors and components
actually live, this is where they are configured and run
‣ Must create a user account on cloudconnectors.eloqua.com (separate login)
‣ Must have credentials for Eloqua User w/API access

12. Cloud Connector Feature: Cloud2You

13. Cloud Component Feature: LinkedIn Social Sign-On

14. Adding Cloud Components
‣ You must have administer level access on your instance
‣ Step 1: Click on the 'Setup' icon
‣ Step 2: Click on the 'Cloud Components' icon
‣ Step 3: Find a component you'd like to use and hit the 'Enable' button
‣ Step 4: You will now see the component you enabled in your landing editor
‣ Step 5: Rinse and repeat, to add more components!

15. Social Sign On
‣ Eloqua offers Social Sign On with Twitter, Facebook and Linkedin. The
following fields are returned from those sites:
‣ Linkedin: LinkedIn ID,First Name, Last Name, Headline, Location Name,
Industry, Number of Recommenders, Number of Connections, Picture URL,
Specialities, Associations, Interests, Honors, Date of Birth, Address, Company,
Company Type, Company Industry, Current Position Title, Current Position
Start Date, Current Position Summary, Skills
‣ Facebook: Name, Email, Location, Gender, Birthday
‣ Twitter: Twitter Handle, Name, Screen Name, Location, Profile Image URl,
URL, Followers Count, Following Count, Language, Verified, Description,
Time Zone, Tweet Count

16. Demo: Linked In Social Sign-On

17. A/B Split Testing

18. A/B Testing - What is it?
‣ A/B testing compares the effectiveness of two versions of a web page or
email to determine which has better response or conversion rate.

19. Email Considerations
‣ Day/Time
‣ Subject Line
‣ From Name
‣ Personalization
‣ Headline
‣ Body Copy
‣ Closing Text
‣ Calls to Action
‣ Offer
‣ Testimonials
‣ Layout

20. Metrics
‣ What Should Be Tracked?
‣ Open Rates
‣ Click-Through Rates
‣ Unsubscribe Rates

21. Best Practices - Emails
‣ Start with a clean list
‣ Split list 20/20/60% – Winner gets 60%
‣ Test A and B list simultaneously
‣ Only test one variable at a time
‣ Test early and often
‣ Audience behavior changes (e.g. mobile)
‣ Believe the data, do not go on instinct
‣ Compare against your company benchmark

22. Best Practices - Landing Pages
‣ Evaluate pages with low visitor-to-lead conversion rates
‣ Consider:
‣ Image placement and size
‣ Copy length
‣ Form length
‣ Location of Call to Action buttons and links

23. A/B Split Testing Demo

24. 8009 34th Avenue South, Suite 300
Minneapolis, MN 55425
P: 763.355.1025
E: info@relationshipone.com
W: www.relationshipone.com