Twin Cities Eloqua User GroupMay 29, 2012
Agenda             Updates & Announcements             Eloqua R2 Updates             How and when to use web analytic tool...
Updates & Announcements
Updates & Announcements             Road to Revenue Tours Continue                   roadtorevenue.eloqua.com             ...
Eloqua Updates
Eloqua Updates - R2, June 17th            Improved Segmentation Options            Improved Content Upload            Prop...
Eloqua Updates - R2, June 17th            New/Improved Insight Reports            Improved Content Upload            Impro...
Analytics: Eloqua vs Web Tools
Eloqua vs. Web Analytic Tools                                Web Analytics                                                ...
Eloqua vs. Web Analytic Tools                 Sales                                                 General               ...
Eloqua +.....................................................................................................................
Eloqua + Reinvigorate                                                                               +........................
Eloqua + Google Analytics                                                                               +....................
Eloqua + Google Analytics +                                                            +                                  ...
Why Don’t the Numbers Match?             Definitions of metrics (e.g., “unique” visitors) and time             ranges diffe...
Fav Eloqua Reports & Dashboards
Report Names E9                                                                              E10	   Agents	  Sending	  Ema...
Version-specific            E9                 Email Group Overview                 Visual Click-Through Report            ...
Reporting Empowerment E9                                                                                       E10	   Emai...
Eloqua Reports                                  What are your favorites?.....................................................
Ask the Consultants
Open Discussion / Social TimeREMINDER: Next Session - June 26th
5757 Wayzata BoulevardMinneapolis, MN 55416P: 763.355.1025E: INFO@RELATIONSHIPONE.COMW: WWW.RELATIONSHIPONE.COM
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Twin Cities Eloqua User Group - May 29, 2012

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Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

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Twin Cities Eloqua User Group - May 29, 2012

  1. 1. Twin Cities Eloqua User GroupMay 29, 2012
  2. 2. Agenda Updates & Announcements Eloqua R2 Updates How and when to use web analytic tools in conjunction with Eloqua Fav Eloqua Reports and Dashboards in Eloqua (E9 and E10) Ask the Consultants Open Discussion/Social Time...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  3. 3. Updates & Announcements
  4. 4. Updates & Announcements Road to Revenue Tours Continue roadtorevenue.eloqua.com Eloqua Experience 2012 eloquaexperience.com Nov 6 - 8 Rosen Shingle Creek, Orlando, FL AppCloud 400+ clients using apps...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  5. 5. Eloqua Updates
  6. 6. Eloqua Updates - R2, June 17th Improved Segmentation Options Improved Content Upload Proportional Image Resizing Improved Form Processing Step Improved HTML Source Editor...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  7. 7. Eloqua Updates - R2, June 17th New/Improved Insight Reports Improved Content Upload Improved Engage Chrome Beta Secure Microsites Improved Lead Scoring Beta...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  8. 8. Analytics: Eloqua vs Web Tools
  9. 9. Eloqua vs. Web Analytic Tools Web Analytics • Known visitors/content • Anonymous Visits • Advanced • Long Range segmentation Reporting • Multi-channel • Milestone Events integration • Path Analysis • Campaign ROI • Which pages/paths • Email Activity are $$ • Integrated across site reporting Traffic Trends: page views, visits, etc....................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  10. 10. Eloqua vs. Web Analytic Tools Sales General CLR / UXP Enablement Analytics...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  11. 11. Eloqua +...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  12. 12. Eloqua + Reinvigorate +...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  13. 13. Eloqua + Google Analytics +...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  14. 14. Eloqua + Google Analytics + + +...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  15. 15. Why Don’t the Numbers Match? Definitions of metrics (e.g., “unique” visitors) and time ranges differ Use of 3rd-party cookies vs. 1st-party cookies (not all browsers/visitors will accept 3rd party) Visit session lengths differ Implementation discrepancies for tracking codes and exclusion filtering Auto-filtering not standardized (bots and spiders) Latency between data capture and report logging For very large data sets, Google Analytics executes by...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  16. 16. Fav Eloqua Reports & Dashboards
  17. 17. Report Names E9 E10   Agents  Sending  Email  Batches Agents Contact  Field  Completeness Database  Health  Dashboard Contact  Field  Details Contact  Field  Value Contact  Ac7vity  Overview Ac7vi7es  (tab  on  Contact  record) Email  Batch  Overview Email  Analysis Email  Overview  by  Program Campaign  Analysis Email  Frequency  by  Contact  Group Email  Frequency Top  250  Visi7ng  Companies Top  Unknown  Visitors Page  Tags Page  Tag  Breakdown Upload  History Upload  History...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  18. 18. Version-specific E9 Email Group Overview Visual Click-Through Report E10 Database Health Dashboard Bounceback History with Messaging...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  19. 19. Reporting Empowerment E9 E10   Email  Updates Subscrip7ons Export  (excel,  csv) Export  (excel,  csv,  pdf) Email  Link  to  Dashboard Send  Now...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  20. 20. Eloqua Reports What are your favorites?...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:
  21. 21. Ask the Consultants
  22. 22. Open Discussion / Social TimeREMINDER: Next Session - June 26th
  23. 23. 5757 Wayzata BoulevardMinneapolis, MN 55416P: 763.355.1025E: INFO@RELATIONSHIPONE.COMW: WWW.RELATIONSHIPONE.COM

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