Twin Cities Eloqua User Group - June 26, 2012

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Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

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Twin Cities Eloqua User Group - June 26, 2012

  1. 1. Twin Cities Eloqua User Group June 26, 2012Wednesday, June 27, 12 1
  2. 2. Agenda Updates & Announcements Eloqua R2 (June) Release Demo: Lead Scoring Module (beta) Ask the Consultants Open Discussion/Social Time...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:Wednesday, June 27, 12 2
  3. 3. Updates & AnnouncementsWednesday, June 27, 12 3
  4. 4. Updates & Announcements Road to Revenue Tours Continue roadtorevenue.eloqua.com Eloqua Experience 2012 eloquaexperience.com Nov 6 - 8 Rosen Shingle Creek, Orlando, FL...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:Wednesday, June 27, 12 4
  5. 5. Updates & Announcements Program Builder: Member Expiration Customer Central: Contact Status Custom Central: My Account New Topliners Group: Product Documentation http://topliners.eloqua.com/groups/ eloqua-product-documentation Denver User Group Relationship One is hiring!...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:Wednesday, June 27, 12 5
  6. 6. Eloqua R2 Release June 17thWednesday, June 27, 12 6
  7. 7. R2 Noticeable Changes - only in E10 Core Principles: Better understand buyers More compelling content Leverage the power of word-of-mouth Deliver information to your sales team Activities should drive results...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:Wednesday, June 27, 12 7
  8. 8. R2 - Understand Buyers Lead Scoring Updates (beta) New Criteria: High Value Page Content Multiple models Lead Scoring Dashboard...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:Wednesday, June 27, 12 8
  9. 9. R2 - Compelling Content Conditional form processing based on contact and custom object data Editor Enhancements Alt tags, proportional resizing Header/Footer selection and cloud components available in HTML editor Full preview option Secure HyperSites...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:Wednesday, June 27, 12 9
  10. 10. R2 - Power of word-of-mouth Pinterest Cloud Component Follow me Pin it...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:Wednesday, June 27, 12 10
  11. 11. R2 - Deliver information to sales Engage Ability to embed Engage within SFDC Use template or custom email...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:Wednesday, June 27, 12 11
  12. 12. R2 - Activities should drive results CLR - all can use custom revenue attribution Include/exclude individual campaign in ROI reporting/CRM Insights Drill-down action Industry Benchmark dashboard Lead Scoring dashboard...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:Wednesday, June 27, 12 12
  13. 13. R2 - User Adoption...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:Wednesday, June 27, 12 13
  14. 14. R2 Summary...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:Wednesday, June 27, 12 14
  15. 15. R2 Release Resources Release Resource Center (http://topliners.eloqua.com/docs/ DOC-2524) Recording of Eloqua10 June Release - Education Session on Topliners Release and Service Pack Notes Noticeable Changes Document Videos...................................................................................................................................................................... 5757 Wayzata Blvd, Minneapolis, MN 55416 .... P: 763.355.1025 | E:Wednesday, June 27, 12 15
  16. 16. Demo: Lead Scoring ModuleWednesday, June 27, 12 16
  17. 17. Ask the ConsultantsWednesday, June 27, 12 17
  18. 18. Open Discussion / Social Time REMINDER: Next Session - July 31stWednesday, June 27, 12 18
  19. 19. 5757 Wayzata Boulevard Minneapolis, MN 55416 P: 763.355.1025 E: INFO@RELATIONSHIPONE.COM W: WWW.RELATIONSHIPONE.COMWednesday, June 27, 12 19

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