Twin Cities Eloqua User Group - July 30, 2013

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Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

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Twin Cities Eloqua User Group - July 30, 2013

  1. 1. Twin Cities Eloqua User Group July 30, 2013
  2. 2. today’s agenda start end Updates  & Announcements ’13  Summer   Release  Highlights Jim’s  Code  Corner Inside  Ron’s  Brain Open  Discussion     &  Social  Time
  3. 3. Updates & Announcements
  4. 4. updates and announcements ‣ Eloqua Experience 2013 registration open ‣ October 23-25, San Francisco ‣ http://www.eloquaexperience.com/northamerica/ ‣ R1 is still growing ‣ Carl Hendrickson, Software Development Manager ‣ R1 positions to fill ‣ marketing automation consultants ‣ business development representative
  5. 5. ’13 Summer Release Highlights
  6. 6. ’13 summer release highlights ‣ Campaigns - completion, reporting dates, fields, status, run as ‣ Segmentation - external activities ‣ Asset chooser - design, breadcrumb, recent ‣ Editors - upload zip, color coding, dynamic content in subject line ‣ Reporting - save dashboards, access all account/contact/campaign fields ‣ Profiler - redesign ‣ Security - groups, CDO-level ‣ 16 known issues from summer release ‣ 31 known prior issues
  7. 7. Jim’s Code Corner
  8. 8. Jim’s code corner - Responsive Design ‣ Let’s see an example. ‣ We’ll cover: ‣ Basic code ‣ Why does responsive matter? ‣ Do you need it? ‣ Changing your design process
  9. 9. How does it work? CONFIDENTIAL | PAGE Jim’s code corner - Responsive Design ‣Let’s assume we have a Twitter feed floated to the right:    #tweets {      float: right;      width: 250px; font-size: 16px;     } 9 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec cursus gravida erat convallis faucibus. Ut sit amet nibh ut arcu blandit tincidunt at quis eros. Etiam non faucibus lorem. Morbi hendrerit tempor interdum.
  10. 10. How does it work? CONFIDENTIAL | PAGE Jim’s code corner - Responsive Design ‣Width based breakpoints using CSS media queries <meta name="viewport" content="width=device-width, initial-scale=1.0"> ... @media screen and (max-width:480px) {    #tweets {      float: none;      width: 100%; font-size: 24px;     } } 10 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec cursus gravida erat convallis faucibus. Ut sit amet nibh ut arcu blandit tincidunt at quis eros. Etiam non faucibus lorem. Morbi hendrerit tempor interdum.
  11. 11. Why does responsive design matter to marketers? CONFIDENTIAL | PAGE Jim’s code corner - Responsive Design ‣Content readability impacts conversions. ‣Alternatives are expensive (adaptive design, native apps). 11 Mobile is here to stay ‣81% of US Adults use multiple devices for browsing. ‣67% use multiple devices for shopping. ‣Of those purchases, 81% spontaneous, 19% planned purchases.
  12. 12. Q: So, do I need it? A: Maybe CONFIDENTIAL | PAGE Jim’s code corner - Responsive Design ‣Mobile devices will handle non-responsive pages. ‣Responsive design adds cost, but improves the user experience on mobile. ‣Increases testing at design time and for each change. 12 Q: Ok, but do I want it? A: Probably. ‣When implemented correctly, responsive design markedly improves readability. ‣Eliminate pinching and squinting. Let users focus on content. ‣Future proofing your design efforts is a smart strategy. ‣Avoid an exclusively Outlook / Internet Explorer environment.
  13. 13. Changing your design process CONFIDENTIAL | PAGE Jim’s code corner - Responsive Design ‣Spend more time planning. Be deliberate. ‣Simplify your design. ‣Tell a story. Print it out and mark it up. ‣Push fluff to the bottom. ‣Navigation is no cakewalk. ‣Eliminate social widgets, optimize for speed. ‣Avoid responsive email...for now. 13
  14. 14. More examples CONFIDENTIAL | PAGE Jim’s code corner - Responsive Design ‣Oliver Russell (http://oliverrussell.com/) ‣King's Hill Cars (http://www.kingshillcars.com/) ‣Lancaster University (http://www.lancaster.ac.uk/) 14 Links, code, and sources available on my Github page ‣Jim’s Code Corner (https://github.com/jcumminsr1/codecorner)
  15. 15. Inside Ron’s (my) brain
  16. 16. R1 appcloud ‣ Cloud Connectors ‣ Cloud Components ‣ Cloud Apps Debuting at EE13
  17. 17. ‣ Lead Capture App Cloud AppsCloud Components ‣ Contact Date Checker ‣ Datacard Date Checker ‣ Datacard Field Appender ‣ Datacard Match & Append - Prospect Cloud Connectors app library ‣ Naming Convention Generator ‣ Datacard Match & Append - Account ‣ Datacard Match & Append - Contact ‣ Datacard Match & Append - Custom Object ‣ SFTP Connector ‣ Salesforce.com Connector ‣ Custom Object Manager
  18. 18. Stump the Consultants
  19. 19. Open Discussion / Social Time REMINDER: No August Session
  20. 20. 8009 34th Avenue South, Suite 300 Minneapolis, MN 55425 P: 763.355.1025 E: info@relationshipone.com W: www.relationshipone.com

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