Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

1. Twin Cities Eloqua User Group
February 26, 2013

2. today’s agenda
start end
Updates & E10
Dynamic
&
Cloud
Connector
-­‐ Cloud
Connector
-­‐
Ask the Open
Announcements Shared
Content
Form
Submit NetProspex Consultants Discussion

3. Updates & Announcements

4. updates and announcements
‣ User Group is growing
‣ dedicated training room
‣ R1 is growing - welcome to:
‣ Rob Shellum, Director of Sales (Minneapolis)
‣ David Halladay, Integration Specialist (Orlando)
‣ John DeBrincat, Director of Consulting Services (Los Angeles)
‣ More positions to fill
‣ Business Intelligence Architect
‣ Marketing Automation Consultants (multiple locales)
‣ Oracle acquisition of Eloqua is complete!

5. E10 Dynamic & Shared Content

6. E10 dynamic & shared content
Shared Content:
‣ Static snippet of content to be used multiple places
‣ PROs:
‣ Update content in one place
‣ Increase efficiency
‣ Increase consistency
‣ CONs:
‣ No advanced logic

7. E10 dynamic & shared content
Dynamic Content:
‣ Allows different content to be substituted depending on rules and
associated criteria
‣ Can switch images, text, content blocks, ect
‣ PROs:
‣ Advanced logic
‣ CONs:
‣ Can take time to build out
CONFIDENTIAL | 7

8. E10 dynamic content
‣ Demo: How to build
‣ Testing:
‣ Scroll through in the WYSIWYG editor using arrows
‣ Change contact record to meet the rule and send tests
‣ Preview for different users who meet different criteria
CONFIDENTIAL | 8

9. E10 dynamic content
‣ Tips and Tricks
‣ How to collapse if null
‣ Evaluated in order, if none than the default
‣ When using on landing page, must tie back to user
‣
come from email
‣
web data lookup
‣ Creative Uses
‣ Newsletter
‣ Email Footers
‣ Data cards
CONFIDENTIAL | 9

10. Cloud Connector Feature:
Form Submit

11. Form Submit - Cloud Connector
‣ Form Submit (Contact): allows you to pass in an Eloqua Contact and
have the data in that Contact structured into a submission of any web
form.
‣ Form Submit (Prospect): allows you to pass in an Eloqua Prospect and
have the data in that Prospect structured into a submission of any web
form.
‣ Form Submit (Company): allows you to pass in an Eloqua Company and
have the data in that Company structured into a submission of any web
form.

12. Cloud Connector Feature:
NetProspex

13. Ask The Consultants

14. Open Discussion / Social Time
REMINDER: Next Session - March 26

15. 8009 34th Avenue South, Suite 300
Minneapolis, MN 55425
P: 763.355.1025
E: info@relationshipone.com
W: www.relationshipone.com