This document summarizes the agenda and content for the Twin Cities Eloqua User Group meeting on May 21, 2013. The meeting included demonstrations of the Cloud Connector and Normalator tool for data standardization, and the Cloud Component for including Facebook plugins on landing pages. There were also announcements about upcoming Eloqua events and releases, and a sharing session for Eloqua best practices and tips. The agenda concluded with an open discussion period and social time.

1. Twin Cities Eloqua User Group
May 21, 2013

2. today’s agenda
start
end
Updates
&
Announcements
Demo:
Cloud
Connector
Demo:
Cloud
Component
Sharing
Awesomeness
Stump
the
Consultants
Open
Discussion
&
Social
Time

3. Updates & Announcements

4. updates and announcements
‣ EE13 - call for speakers
‣ proposals due May 24
‣ http://customers.eloqua.com/EE2013Speakers
‣ R1 is still growing
‣ business intelligence architect
‣ R1 positions to fill
‣ marketing automation consultants
‣ Denver User Group is in the works

5. updates and announcements
‣ Coming to the Eloqua Summer Release
‣ new “Completed” campaign canvas status and auto deactivation
‣ all members get removed for “Completed” campaigns
‣ 3 months of exit history
‣ “Completed” campaigns become read-only
‣ evergreen campaigns should use 1+ year completion date

6. Demo: Cloud Connector

7. cloud connector - Normalator
‣ What is it?
‣ automated, categorization tool
‣ uses an advanced matching technique called Regular Expressions
‣ pre-built templates: Country, Job Level, Job Function
‣ no cost
‣ beta
‣ Why use it?
‣ standardize data for segmentation, lead scoring, entry to other
systems, reporting

8. cloud connector - Normalator
‣ How to use it?
‣ cloud connector
‣ campaign canvas or program builder
‣ point of entry to other systems or against existing list
‣ data source
‣ choose your source field and target field and import data from
Eloqua (or SFDC) and create your rules
‣ How to get it?
‣ http://appcloud.eloqua.com/apps/normalator

9. cloud connector - Normalator
‣ How to configure it?
‣ requirements:
‣ Eloqua User with API Access
‣ cloud connector User Credentials
‣ Normalator User Credentials
‣ define rules
‣ http://www.normalator.com/?page_id=15
Demo time!

10. Demo: Cloud Component

11. cloud component - facebook plug-ins
‣ What is it?
‣ part of Eloqua Social Suite
‣ no cost
‣ accessible directly within the Eloqua landing page editor
‣ Like Box
‣ enable users to like your Facebook Page and view its stream directly
from your website
‣ Activity Feed
‣ show users what their friends are doing on your site through likes
and comments

12. cloud connector - facebook plug-ins
‣ Why use is it?
‣ extend your reach and showcase who else in your buyer's network
has liked or shared your content
‣ How to use it?
‣ drag onto the landing page canvas with a single click and quickly
configured
‣ some require Facebook app id
‣ How to get it?
‣ enable cloud components in Setup > cloud components

13. cloud connector - facebook plug-ins
‣ How to configure it?
‣ http://appcloud.eloqua.com/apps/facebook-plugins
Demo time!

14. Sharing Awesomeness

15. awesomeness
‣ efficiency with form processing steps

16. awesomeness
‣ favicons in web versions of emails
‣ insert in CSS snippet tool:
<link rel="shortcut icon" href="favicon link" />

17. awesomeness
‣ query strings & forms
‣ Examples:
www.relationshipone.com/aform/?src=email
www.relationshipone.com/aform/?src=directmail
www.relationshipone.com/aform/?src=search
‣ Topliners how-to:
http://topliners.eloqua.com/community/do_it/blog/2011/11/11/
how-to-capture-referring-sources-to-landing-pages-and-in-forms

18. awesomeness
‣ naming convention generator
‣ coming soon as a cloud component
near you!

19. awesomeness
‣ notification email via the campaign canvas

20. awesomeness
‣ deploy ReadyTalk campaign via the campaign canvas
Go Carol from Merrill!

21. awesomeness
‣ fun and efficiency with integration
‣ user autosynch
‣ modify email autosynch

22. Stump the Consultants

23. Open Discussion / Social Time
REMINDER: Next Session - June 25

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