Twin Cities Eloqua User Group - May 21, 2013

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Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

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Twin Cities Eloqua User Group - May 21, 2013

  1. 1. Twin Cities Eloqua User GroupMay 21, 2013
  2. 2. today’s agendastartendUpdates  &AnnouncementsDemo:  Cloud  ConnectorDemo:  Cloud  ComponentSharing  AwesomenessStump  the  Consultants  Open  Discussion    &  Social  Time
  3. 3. Updates & Announcements
  4. 4. updates and announcements‣ EE13 - call for speakers‣ proposals due May 24‣ http://customers.eloqua.com/EE2013Speakers‣ R1 is still growing‣ business intelligence architect‣ R1 positions to fill‣ marketing automation consultants‣ Denver User Group is in the works
  5. 5. updates and announcements‣ Coming to the Eloqua Summer Release‣ new “Completed” campaign canvas status and auto deactivation‣ all members get removed for “Completed” campaigns‣ 3 months of exit history‣ “Completed” campaigns become read-only‣ evergreen campaigns should use 1+ year completion date
  6. 6. Demo: Cloud Connector
  7. 7. cloud connector - Normalator‣ What is it?‣ automated, categorization tool‣ uses an advanced matching technique called Regular Expressions‣ pre-built templates: Country, Job Level, Job Function‣ no cost‣ beta‣ Why use it?‣ standardize data for segmentation, lead scoring, entry to othersystems, reporting
  8. 8. cloud connector - Normalator‣ How to use it?‣ cloud connector‣ campaign canvas or program builder‣ point of entry to other systems or against existing list‣ data source‣ choose your source field and target field and import data fromEloqua (or SFDC) and create your rules‣ How to get it?‣ http://appcloud.eloqua.com/apps/normalator
  9. 9. cloud connector - Normalator‣ How to configure it?‣ requirements:‣ Eloqua User with API Access‣ cloud connector User Credentials‣ Normalator User Credentials‣ define rules‣ http://www.normalator.com/?page_id=15Demo time!
  10. 10. Demo: Cloud Component
  11. 11. cloud component - facebook plug-ins‣ What is it?‣ part of Eloqua Social Suite‣ no cost‣ accessible directly within the Eloqua landing page editor‣ Like Box‣ enable users to like your Facebook Page and view its stream directlyfrom your website‣ Activity Feed‣ show users what their friends are doing on your site through likesand comments
  12. 12. cloud connector - facebook plug-ins‣ Why use is it?‣ extend your reach and showcase who else in your buyers networkhas liked or shared your content‣ How to use it?‣ drag onto the landing page canvas with a single click and quicklyconfigured‣ some require Facebook app id‣ How to get it?‣ enable cloud components in Setup > cloud components
  13. 13. cloud connector - facebook plug-ins‣ How to configure it?‣ http://appcloud.eloqua.com/apps/facebook-pluginsDemo time!
  14. 14. Sharing Awesomeness
  15. 15. awesomeness‣ efficiency with form processing steps
  16. 16. awesomeness‣ favicons in web versions of emails‣ insert in CSS snippet tool:<link rel="shortcut icon" href="favicon link" />
  17. 17. awesomeness‣ query strings & forms‣ Examples:www.relationshipone.com/aform/?src=emailwww.relationshipone.com/aform/?src=directmailwww.relationshipone.com/aform/?src=search‣ Topliners how-to:http://topliners.eloqua.com/community/do_it/blog/2011/11/11/how-to-capture-referring-sources-to-landing-pages-and-in-forms
  18. 18. awesomeness‣ naming convention generator‣ coming soon as a cloud componentnear you!
  19. 19. awesomeness‣ notification email via the campaign canvas
  20. 20. awesomeness‣ deploy ReadyTalk campaign via the campaign canvasGo Carol from Merrill!
  21. 21. awesomeness‣ fun and efficiency with integration‣ user autosynch‣ modify email autosynch
  22. 22. Stump the Consultants
  23. 23. Open Discussion / Social TimeREMINDER: Next Session - June 25
  24. 24. 8009 34th Avenue South, Suite 300Minneapolis, MN 55425P: 763.355.1025E: info@relationshipone.comW: www.relationshipone.com

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