The document provides an overview of niche and specialty cruise markets, emphasizing their profitability and the need for travel agents to specialize and enhance their knowledge to succeed in this competitive field. It details specific cruise lines, including Fred. Olsen and Imperial River Cruises, highlighting their offerings, target demographics, and unique selling points. The document also emphasizes the importance of direct marketing and certification to identify and sell to prospective specialty cruise customers.

1. 01/30/15
1
Niche CruiseNiche Cruise
Specialist TrainingSpecialist Training
ProgramProgram
Travel Weekly Leisure WorldTravel Weekly Leisure World
Atlantic City, NJAtlantic City, NJ
October 27, 2010October 27, 2010

2. 01/30/15
2
AgendaAgenda
 Why you should pay attention toWhy you should pay attention to
Niche and Specialty Cruises.Niche and Specialty Cruises.
 What is the Specialty CruiseWhat is the Specialty Cruise
Market?Market?
 How can you identify SpecialtyHow can you identify Specialty
Cruise prospects?Cruise prospects?
 Direct Marketing and how to use it?Direct Marketing and how to use it?
 Meet the “Specialty CruiseMeet the “Specialty Cruise
Collection”Collection”
 Review Questions and AnswersReview Questions and Answers
 Certification ExaminationCertification Examination

3. Travel Distribution has gottenTravel Distribution has gotten
even More Competitiveeven More Competitive

4. Whipping by are newWhipping by are new
competitorscompetitors

5. Most Travel Agents areMost Travel Agents are
Equipped…Equipped…

6. But, Smart Agents will DiscoverBut, Smart Agents will Discover
the Secretthe Secret

7. 01/30/15
7
OverviewOverview
 Concentrating on the SpecialtyConcentrating on the Specialty
Cruise Market will lead to greaterCruise Market will lead to greater
ProfitsProfits
 People are using Travel Agents toPeople are using Travel Agents to
book Specialty Travel.book Specialty Travel.
 Niche Cruises share a marketNiche Cruises share a market
 Niche Cruise Marketing Alliance isNiche Cruise Marketing Alliance is
your key to success.your key to success.

8. 01/30/15
8
The Formula for SuccessThe Formula for Success
 S = SpecializationS = Specialization
 K = KnowledgeK = Knowledge
 P = PromotionP = Promotion

9. 01/30/15
9
SpecializationSpecialization
 Focusing your efforts on productsFocusing your efforts on products
whichwhich
provide you with an advantage.provide you with an advantage.
 Focusing your efforts on productsFocusing your efforts on products
that reward you.that reward you.
 Focusing your efforts on productsFocusing your efforts on products
that satisfy your Clients.that satisfy your Clients.
Specialty Cruising provides all ofSpecialty Cruising provides all of
the above and then some.the above and then some.

10. 01/30/15
10
SpecializationSpecialization
Does this mean that I can’t sellDoes this mean that I can’t sell
other products?other products?
Of course not, sell anything toOf course not, sell anything to
anyone who wants but invest youranyone who wants but invest your
time, talent and money into thosetime, talent and money into those
products that will have a strongproducts that will have a strong
return on your investment.return on your investment.

11. 01/30/15
11
KnowledgeKnowledge
 Doing what youDoing what you
are doing now.are doing now.
 Learn about yourLearn about your
specialty and thespecialty and the
companies thatcompanies that
provide it.provide it.
 Become an ExpertBecome an Expert
 Follow-up trainingFollow-up training
andand
communicationscommunications

12. 01/30/15
12
Meet the NCMAMeet the NCMA
 Concentrating on the SpecialtyConcentrating on the Specialty
Cruise Market will lead to greaterCruise Market will lead to greater
ProfitsProfits
 Niche Cruise Marketing Alliance isNiche Cruise Marketing Alliance is
your key to success.your key to success.
HUR
SCC
ACL
OECPDC
IRC
RB
E
GEIIVOD

13. World
Cruises
Norwegian
Fjords
Around the
UK
Mediterran
ean
Baltic
Canary
Cruising on friendly ships designed to make you feel relaxed in your
home away from home: it’s the Fred. Olsen difference.

14. • Norwegian family owned and operated
– First cruise sailed 1967
– 4 smaller ships
• Traditional British cruise line experience
– Home ported in the United Kingdom
• Represented in the USA by
Borton Overseas
Fred. Olsen Who?

15. • Dover, Southampton,
Liverpool, Newcastle,
Rosyth & Greenock
• Transfers to Southampton &
Dover ports.
• Extended Stay – Borton can
assist with hotels and
sightseeing tours.
UK Departure Ports

16. • 260 ports of call in 121 countries
– Northern Europe, Scandinavia
– Mediterranean, Adriatic
– Canary Islands
– Around British Isles
– Caribbean / Amazon / Panama Canal
– World Cruises
– Mini Cruises
• 3 nights to 108 nights
• Something for every budget & every taste
Destinations & Itineraries

17. Grand Voyage Jan 11, 2012
• Highlights Include:
• Transit the Panama Canal
& Suez Canal
• Spend 3 days in Sydney
• Overnight stays in
Singapore & Hong Kong
• Prices start at $15,673
pp
• $800 OBS pp
• 106 nights
• Artsclub: Bridge, Ballroom
Dance, Painting, Choirs at Sea,
and Performing Arts.
• Segments available!

18. Exploring the British Isles
• Ports of call: Ireland,
Scotland, Wales, England,
Guernsey and Orkney Isles.
• Four summer departures
• Prices start at $1,483 pp
• $140+ OBS per cabin
(when booked 90 days
prior to sailing)
• Flagship Golf

19. • 1,350 Passengers
• Joined FOCL in
2008
• Refit & lengthened
• Formerly the Crown
Odyssey and
Norwegian Crown
•2 main entertainment
lounges
• Large Spa & golf
nets
• 2 outdoor swimming
pools & jacuzzis

20. Atrium Palms Cafe
Avon
Restaurant
Single
Inside

21. • Joined FOCL in 2001
• Formerly Crown Dynasty
• Stretched in 2008
• Recently won “Best
Refurbished Ship” award
from Cruise Critic

22. Palms Cafe Morning Light
Pub
Braemar
Lounge
PoolSuperior Suite with Balcony

23. • Joined FOCL 2006
• 800 Passengers
• Designed for World
Cruising
• Sister ship to Black

24. Library
Four Seasons
Restaurant
Tintagel
Restaurant
Observatory
Lounge

25. Balcony Suite

26. • Built in 1972 - Royal Viking Line
• Joined FOCL in 2005
• Refit in December 2009 – new informal dining room

27. Library Observator
y
Orchid Room Pool

28. Balcony Suite

29. Who are our Passengers?
• 55 years and above
• Experienced cruisers, well travelled
• Cruisers in search of unusual ports of call, on
more intimate size vessel
• Couples, singles, groups
• Retired professional seniors
• Anglophiles

30. 10%
• Bonus commissions available
Website www.bortonoverseas.com
• 2011 e-Brochure
• e-Newsletter
• Online training
• Brochure supply / flyer production
Commission & Agent Support
Commissionable
cruise price includes
portcharges and
taxes!

31. Closing statement
Fred. Olsen Cruise Lines – Ships built on a
human scale, large enough to be spacious, yet
intimate enough to be friendly and relaxed;
our ships will take you to the very heart of
some of the world’s most breathtaking
locations, cities and ports in a very traditional
British way!

32. Kate Wooldridge & Jen Schak
jen@bortonoverseas.com
1-800-843-0602
www.bortonoverseas.com

33. IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE

34. IMPERIAL RIVER CRUISES
Features & Benefits
• Modern fleet with English-speaking
staff
• Designed for cruising inland waterways
• All outside staterooms
• Comprehensive guided sightseeing in
each port of call
• Unique itineraries, off the beaten path
• Pre- and post-cruise arrangements
• Special departures – theme cruises
• All departures guaranteed

35. IMPERIAL RIVER CRUISES
Our Guests
• Baby boomers
• Senior citizens
• Destination
travelers
• Seasoned
travelers
• Special-interest
groups

36. The Cruises
• CLASSIC WATERWAYS OF RUSSIA
• GREAT MOTHER VOLGA AND
CASPIAN SEA CRUISES
• BLACK SEA AND DNEPR RIVER
CRUISE FROM KIEV TO ISTANBUL
• CRUISES FOR MUSIC LOVERS
• PRE- AND POST-CRUISE LAND
PACKAGES

37. RUSSIAN WATERWAYS
Itineraries of 10, 11 & 12 Days
CLASSIC WATERWAYS OF
RUSSIA
Day 1-3 Moscow
Day 4 Uglich
Day 5 Goritsy
Day 6 Kizhi
Day 7 River Village
Day 8-10 St.
Petersburg

38. Great Mother Volga
Itineraries of 15 to 20 Days
Cruise along the Volga and Don rivers from the Caspian to the

39. BLACK SEA, 15 DAYS
Black Sea cruises, Kiev to Istanbul – 15 days in the cradle of Slavic
civilization, Ukraine.
• Marvel at the picturesque river towns of Bulgaria and Moldova

40. Peter Tchaikovsky Cruise
17 Days
17-day classical music cruises from St. Petersburg to
Moscow to Perm, dedicated to the memory of Peter
Tchaikovsky. Satisfy your curiosity about mysterious Russian
lands and indulge your passion for music at the same time.

41. IMPERIAL RIVER CRUISES
Fleet
• Modern 4-star vessels
• Recently refurbished
• Equipped with up-to-date
navigation
• Designed for cruising inland
waterways
• Outside cabins
• Comfortably furnished
• Air-conditioned
• Private facilities
• Registered in Russia

42. IMPERIAL RIVER CRUISES
Dining area

43. IMPERIAL RIVER CRUISES
Lounge

44. IMPERIAL RIVER CRUISES
Cabins

45. IMPERIAL RIVER CRUISES
Price includes:
• Accommodations
• Three meals
• Captain’s welcome cocktail
reception
• Gala farewell dinner
• Full sightseeing programs in each
port
• Lectures on Russian history and
culture
• Nightly entertainment
• Tour of the ship’s bridge
• Visa support letter (if you process
visa with us)

46. IMPERIAL RIVER CRUISES
Travel Agent Policies
• Commission: 12% - 15%
• Groups (min 10): 20%
• Tour Conductors: 1/20 (based on full fare)
• Bonus commission on select departures

47. IMPERIAL RIVER CRUISES
1-800-555-0678
www.imperialrivercruises.com
river@cruisebyriver.com

48. 15-DAY EXPEDITION CRUISES TO THE NORTH POLE
EXPEDITION CRUISES
Expect the unexpected…..

49. MADE IT, MA, TOP OF THE WORLD!
Expedition Cruises, the North American branch of

50. Where do we explore and who travels with us?
• Seasoned and well-educated
travelers.
• In search of unspoiled
destination.
• Thrill-seekers with discretionary
income.
• Cruise of a lifetime!
Stand on top of the world at 90 Degrees North!

51. Based on our minimal rate,
2 passengers in 1 cabin,
your 10% commission is …
$4,000.00!
Let’s talk numbers …
… if you can bear it!

52. Expect the unexpected …
Toll-free reservations 1-877-692-5701
Visit us on the Web - www.expedition-cruises.com
E-mail: cruises@expedition-cruises.com

53. IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES

54. IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
10. Prices have not increased for 2011-12.

55. IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
9. Instead of watching “Dancing With the Stars,” you can cruise with us and go
“Dancing With the Tsars.”
10. Prices have not increased for 2011-12.

56. IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.

57. IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.

58. IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
6. When we say tea party, we’ll be serving real tea.
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.

59. IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
5. Vodka!
6. When we say tea party, we’ll be serving real tea.
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.

60. IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
4. Beautiful Russian ladies.
5. Vodka!
6. When we say tea party, we’ll be serving real tea.
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.

61. IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
3. Handsome Russian men.
4. Beautiful Russian ladies.
5. Vodka!
6. When we say tea party, we’ll be serving real tea.
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.

62. IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
2. See Nos. 3 and 4.
3. Handsome Russian men.
4. Beautiful Russian ladies.
5. Vodka!
6. When we say tea party, we’ll be serving real tea.
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.

63. IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
1. When you are done with your meal and the waitress asks if you’re finished, you
can tell her, “No, I’m American.”
2. See Nos. 3 and 4.
3. Handsome Russian men.
4. Beautiful Russian ladies.
5. Vodka!
6. When we say tea party, we’ll be serving real tea.
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.

64. IMPERIAL RIVER CRUISES
1-800-555-0678
www.imperialrivercruises.com
river@cruisebyriver.com

65. GALAPAGOS – ECUADOR – SOUTH AMERICA

66. M/V Galapagos Explorer II, since 1998

68. Few places in the world can be compared to Galapagos

70. Galapagos is a unique natural experience

72. The perfect soft adventure destination

74. 100 passengers, operating with groups of no more than 15

76. Recognize as World Heritage Site by Unesco

78. The opportunity to discover this natural heritage

80. One of the 7 unique sites for diving on the world

82. 12 different species per day, mostly endemic species of Galapagos

84. Galapagos a natural paradise to discover

86. 96.7% is National Park and Natural Heritage for Humanity

87.  An opportunity to: discover, adventure and
environmental education.
Galapagos Explorer II, unique experience:

89. Experience 10 different islands in the 7 Night cruise,
different fauna and flora on each visit.
Galapagos Explorer II, unique experience:

91. Galapagos Explorer II, unique experience:
Visits to the islands and interpretation activities on
board are included on the cruise rate.

93. Galapagos Explorer II, unique experience:
Close and deep encounter with nature in a
pristine and worldwide recognize paradise.

95. Galapagos Explorer II, unique experience:
All suite vessel, offering more space per guest than any other cruise
ship in our class operating in the Galapagos

97. Galapagos Explorer II, unique experience:
 Continuously supporting the people of
San Cristobal Island on tourism and
conservation educational practices.

98. Biologically diverse,
they are one of the
planet’s natural
paradises

99. We offer cruise of 7 nights, 4 nights and 3 nights

101. Animals live without fear and do not run away from visitors

103. Close encounters with less a meter distance

105. Galapagos Island is one of the most magical places on earth

107. Departures are Wednesday and Saturday
1. Baltra
2. Santa Cruz
3. Bartholomew
4. Santiago
5. Fernandina
6. Isabela
7. North Seymour
8. San Cristobal
9. Española
10. Rabida
Two visits per day, sometime different islands other time different points of an island

108. 52 suites - Average size 210 to 287ft2

109. 24 Balcony Suites

117. Our Ecuadorian
crew will make
sure that they
experience be
complete with
their service on
board

118. All the facilities and services on board are designed to make the cruise experience
enjoyable and unforgettable, provide comfort, safety and scientific information

120. Geology, history, flora and fauna of this natural paradise

122. An educational experience about history, evolution and conservation

124. On board the Explorer II, your passenger will see more of Galapagos in less time

128. Galapagos Explorer II, passengers profile
Passengers well educated, interested in
conservancy and wildlife
Galapagos as a destination
Experienced in other cruises
Mature passengers, average age 35 years
old and over
Travelled to Europe or Latin America in the
past
Experience in adventure travel
Families, parents with kids and
grandparents
Superior education and
proffesional

132. When is the best season to visit the islands?
All year around.
December to May
the climate is warm
and sunny with
occasional showers
(Avg.30-22°C).
June through
November, the trend
begins toward cooler
temperatures and
moderate breezes,
which continue
(Avg.26-19°C).

133. Rates & Cruises programs
– Cruises of 3, 4 and 7 nights
– Programs departs on Wednesday and Saturday
– Four different types of categories of Suites
– Average rate per night is from $530 to $718 in 2010 and $551 to $748
for 2011.
– Our rates are per person includes accommodation, guided visits to the
islands, all meals, transportation for the visits, airport assistance for
cruise departure and arrival.
– Our rates do not include: air ticket to Galapagos ($355 to $425
depending to the route), Galapagos National Park Fee $100, TCT
Entrance card $10, on board beverages, gratuities (suggested $6 for
guides $12 for crew, per passenger per night), personal purchases.
– Children under 12 years of age pay 50% of the rate accompanied by an
adult (exception of holiday cruises). Children under 7 years are not
permitted on board.
– We offer special departures at promotional rates every month. You can
check with the Reservation Department or in our website.

135. Commissions:
 We offer a 10% commission over the cruise rate.
 We work with the most important Tour Operator in the
USA and Canada, a list of the companies that promote
our programs can be found in our web site in the
contact us section.
 If you are interested in receiving information you can
contact us through our web site or 1-800-613-6026.
Group Bookings:
 Groups will received 1 free passenger in double
occupancy per every 15 paid passengers.

137. Promotions 2010 - 2011
137
2010
7 Nights cruises starting
at $3.549 cruise only or
$4.462 all included
package
3 Nights cruises starting
at $1.209 cruise only or
$1.757 all included
package

138. 138

148. MISSION ACCOMPLISHED! Kapawi owned and operated by
Achuar people since
December 31th., 2007

149. How to contact us?
Website:
Online Chat
www.canodros.com
www.galapagosexplorer.com
Toll Free USA & Canadá:
1-800-613-6026
352-5074436 Sales web trainings

150. Unforgettable experiences with responsibility
www.canodros.com

151. 2010

152. n

153. Company Overview
Owns and operates three Expedition Vessels in
Southern Patagonia, Chile and Argentina
All-Inclusive: Meals, beverages, including
alcoholic, excursions, lectures
In business since 1990
Has interest in hotels in Patagonia and
throughout Chile and Argentina
Owns and operates cargo and passenger ferries
Offices in Santiago, Buenos Aires, Miami and
Barcelona

154. Target Customer
We are looking for:
Nature, wilderness, animal and remote
destination lovers
Well traveled passengers interested in small ship
cruising
Glacier, mountain, fjord observers and trekkers
Marine and navigational history enthusiasts
Retired/well off passengers with time to travel

159. Unique characteristics and special
programs
Southernmost region of the civilized world
Easily connect two sides of Patagonia
Historical perspective: Magellan, Drake, Cook and
Darwin
Cape Horn and its sailing significance
End of the Andes Mountain chain
Unique flora and fauna

161. Unique characteristics and special
programs
Ideal to combine with a Patagonia circuit
At times offer stays in two of our hotels in
Patagonia with booking
Some early bookings and last minute offers
Discount programs for travel agents

164. Destination
Ushuaia - Punta Arenas, 3-
night program,
Wednesdays and
Saturdays
Punta Arenas - Ushuaia, 4-
night program
Tuesdays and Saturdays
All programs disembark
daily to visit glaciers,
wildlife animals and Cape
Horn.
All dry landings with the
help of Zodiacs and steel

169. Vessels
Current ships:
Mare Australis, built in
2002, 130 passengers
Via Australis, built in
2006, 136 passengers
Presently building the
Stella Australis with
passenger capacity of 210
and launches in December
2010

173. How to get there
From Santiago to
Punta Arenas
LAN and Sky Airlines
From Buenos Aires to
Ushuaia
LAN and Aerolineas
Argentinas

175. Travel Agent Partnerships
10% commission
Groups: 1 free TC per
15 passengers
Fam trips
Seminars
Webinars
In office training
Coop Marketing

177. Contact Info
Jorge Rodriguez
USA/Canada Office
4014 Chase Ave, Suite 215
Miami Beach, FL 33140
Toll Free (877) 678-3772
Local Tel (305)-695-9618
Fax: (305) 534-9276
Email
australis@bellsouth.net
East Coast
janebehrend@mac.com
judyhurst@aol.com
ebean@rogers.com
West Coast
mottetmarketing@comcast.net
Bookings
erodela@australis.com

178. www.americancruiselines.com 1-800-814-6880
Break out of the Big Ship mindset.
Break out of the Big Ship mindset.
New Ships
New Intineraries
New Coast

179. www.americancruiselines.com 1-800-814-6880
New Ships for 2010
Independence
• More spacious
• Additional private
balconies
• Fully stabilized
• Extra comfort for
passengers

180. www.americancruiselines.com 1-800-814-6880
New Ships for 2010
Queen of the West
• Series of
enhancements
• Additional private
balconies
• Single staterooms
• Spacious lounges

181. www.americancruiselines.com 1-800-814-6880
New Intineraries for 2010
Columbia and Snake Rivers
Great Western Rivers

182. www.americancruiselines.com 1-800-814-6880
New Intineraries for 2010
• Native American
legends
• Geological wonders
• Lock & Dam System

183. www.americancruiselines.com 1-800-814-6880
New Intineraries for 2010
Philadelphia - Potomac

184. www.americancruiselines.com 1-800-814-6880
New Intineraries for 2010
• Cradle of American
History
• Scenic Waterways
• Presidential
Splendor

185. www.americancruiselines.com 1-800-814-6880
Breaking News!
A Brand New
Mississippi
Riverboat
Coming in 2012!
Breaking News!

186. www.americancruiselines.com 1-800-814-6880
Pacific Northwest
East Coast
Destination : America
Mississippi River

187. www.americancruiselines.com 1-800-814-6880
Maine Coast & Harbors
Departs from Portland, Maine

188. www.americancruiselines.com 1-800-814-6880
New England Islands
Departs from Providence, RI

189. www.americancruiselines.com 1-800-814-6880
Grand New England
Departs from Providence, Rhode Island
or Bangor, Maine

190. www.americancruiselines.com 1-800-814-6880
Hudson River
Departs from New York, NY

191. www.americancruiselines.com 1-800-814-6880
Chesapeake Bay
Departs from Baltimore, Maryland

192. www.americancruiselines.com 1-800-814-6880
Mid Atlantic Inland Passage
Departs from Baltimore, Maryland or
Charleston, South Carolina

193. www.americancruiselines.com 1-800-814-6880
Historic South & Golden Isles
Departs from Charleston, SC
or Jacksonville, Florida

194. www.americancruiselines.com 1-800-814-6880
East Coast Inland Passage
Departs from Baltimore, Maryland or
Jacksonville, Florida

195. www.americancruiselines.com 1-800-814-6880
Great Rivers of Florida
Departs from Jacksonville, Florida

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Who is American Cruise Lines?
• Newest fleet of ships
• No more than 120 passengers
• U.S. flagged ships
• Exemplary service
• All-American Crew

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Small Ship Cruising – American Style
• Elevators to all decks
• Elegant, glass-enclosed dining
room with one seating for all
passengers
• Spacious Lounges
• Finest cuisine, based on regional
specialties
• The highest level of personalized
service
• Internet access

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Passenger Experience
• Spectacular views
• Enjoy local entertainment
• Many historians, lecturers and study guides
• Complimentary cocktail hour
• Casual, resort wear attire
• Perfectly planned shore excursions
• Relaxed atmosphere

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Well-appointed Staterooms
• All outside staterooms, some of
the largest in the industry –
averaging over 220 sq. ft.
• Handicap accessible rooms
available
• Many private balconies
• Full-sized bathrooms
• Satellite TV in
every room

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Advantages to Selling American Cruise Lines
• Book with Confidence
• Online Training
• Custom Marketing Tools
• Repeat Business,
which means
more money for you!

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American Cruise Lines Launches
Travel Agent Incentive Program
Loyalty has its rewards!
The more you sell – the higher your
commission!
Earn potentially
$800 to $1,500
per stateroom
Based on double occupancy

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Small Ship Cruising Done PerfectlySmall Ship Cruising Done Perfectly
To the best destinations in America . . .

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AgendaAgenda
 How can Niche Cruises help yourHow can Niche Cruises help your
business?business?
 What is the Specialty CruiseWhat is the Specialty Cruise
Market?Market?
 How can you identify SpecialtyHow can you identify Specialty
Cruise prospects?Cruise prospects?
 Direct Marketing and how to use it?Direct Marketing and how to use it?
 Meet the “Specialty CruiseMeet the “Specialty Cruise
Collection”Collection”
 Review Questions and AnswersReview Questions and Answers
 Certification Examination

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Where to Get More InformationWhere to Get More Information
Visit our web site regularly:Visit our web site regularly: www.nichecruise.comwww.nichecruise.com
Take Advantage of NCMA’s Online TrainingTake Advantage of NCMA’s Online Training
Take Advantage of NCMA WebinarTake Advantage of NCMA Webinar SeriesSeries
Take Advantage of members trainingTake Advantage of members training
programs:programs:
Hurtigruten:Hurtigruten: www.hurtigruten.uswww.hurtigruten.us
Never stop learningNever stop learning..