Promoting Port Louis Harbour as a Cruise Destination

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PRCPA(M) conference: Communication applied to the promotion of Mauritius as a destination. Case study of Mauritius Ports Authority (MPA) – Mrs Nomita Seebaluck, Assistant Commercial Manager: Promoting Port Louis harbour as a Cruise Destination

Business Travel

“ Promoting Port Louis Harbour as a Cruise Destination” Mrs. Nomita Devi Seebaluck Asst. Commercial Manager Information Day on Communication École Hôtelière Sir Gaëtan Duval Ébène Friday 10 April 2009

Chiwan 18 days Sydney 16 days New York 32 Days Durban 4 days Felixstowe 27/31 days Sensitivity of Port Louis Harbour Singapore 10 days ,[object Object],[object Object],[object Object],[object Object],[object Object]

Main Service Providers – Cruise Sector Mauritius Ports Authority ,[object Object],[object Object],Public Sector ,[object Object],[object Object],[object Object],[object Object],Private Sector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Present Port Situation ,[object Object],[object Object]

Port Facilities Quay No. 4 Quay No. 3 Quay D Quay A

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Port Louis as a Cruise Hub - Strengths

Connectivity – Sea & Air Neighbouring ports/ cities are within reasonable sailing/flying time

Costa Crocière ,[object Object],[object Object],[object Object],[object Object],[object Object]

Costa Marina ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Costa Europa ,[object Object],[object Object],[object Object]

Costa Romantica ,[object Object],[object Object],[object Object]

Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evolution of Cruise Tourism ,[object Object],[object Object],[object Object],Source: CLIA Cruise Market Overview 2008

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Passenger Capacity - North America Source: CLIA Cruise Market Overview 2008

Other Cruise Liners ,[object Object],[object Object],[object Object],[object Object]

Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: BRS The Shipping & Shipbuilding Market in 2009

Evolution of Cruise Vessel Calls 25 12 19

Evolution of Cruise Passenger Traffic 15,621

Cruise Jetty at Les Salines Facilities ,[object Object],[object Object],[object Object],[object Object],[object Object],Contract Awarded to Afcons (India) Ltd Design & Construction Supervision Royal Haskoning (UK) Estimated Cost Rs. 520M Start of Works on Site (piling) Feb 2009 Completion Oct 2009 MPA is considering the construction of a Terminal Building of 1,000 m 2

Les Salines Waterfront Village ,[object Object],[object Object],[object Object],[object Object]

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