Drivers for Digital Growth: Waze, Finlay Clark
•Download as PPTX, PDF•
0 likes•186 views
Where we're headed: Cars, transport and the cities of tomorrow Finlay Clark, Country Manager UK, Waze Presented at Drivers for Digital Growth, an automotive summit co-hosted by Adthena and Jellyfish
Recommended
More Related Content
What's hot
Similar to Drivers for Digital Growth: Waze, Finlay Clark
Similar to Drivers for Digital Growth: Waze, Finlay Clark (20)
More from Adthena
More from Adthena (14)
Recently uploaded
Recently uploaded (20)
Drivers for Digital Growth: Waze, Finlay Clark
- 1. Finlay Clark, Country ManagerUK Where we’re headed: Cars, transport and the cities oftomorrow
- 2. This is how most people think of Waze.
- 3. Saving you 5 mins a day,everyday
- 4. This is how we think of Waze.
- 5. BILLIO N 100M 16ACTIVE USERS/month DRIVENMILES /month
- 7. ACTIVE REPORTING 50M+ REPORTS PER MONTH Hidden Visibl e Light Heavy Standstil l Major Minor OnRoad OnShoulder Weather Roadside Help
- 8. #Waze
- 9. DRIVERS MONTHLYACTIVE 500KVOLUNTEERS Map Editors 100M USERS> MAP EDITORS EDITS 15MEDITS/Month
- 12. Free, Two-way Data Exchange Waze Real-time Data Wazer-generated incident andslow-down information Transport Partners Planned Data Road closures, construction, major traffic events and incidents
- 13. Daily Reported Alerts in London
- 14. 1st Crowdsourced data is thenumber one way TFL get notified of incidents on their road network EMERGENCYRESPONSE
- 19. PARTNERSHIPS - OEMs *New* Apple CarPlay
- 20. Too many cars with too many empty seats. CARPOOL
- 21. WazeCarpool Connects drivers and riders With similar destinations to commutetogether on the most optimalroutes. Howdoes it work? ADDAWAZERTOEVERYWAZEDRIVER
- 22. Match Rider to Drivers with similar route to optimize traffic
- 23. It’s all about people helping people.
- 24. 67% UK workforce drives to work Urban,on-the-go audience 92 Mins in car eachday Monetising Waze
- 25. DIGITAL PHYSICA L Waze acts as abridge... ...from mobile toshowroom
- 26. WAZE ADS Anew marketing channel connecting AUTO BRANDS TO DRIVERS in a meaningful and measurable way
- 27. PINS Educate and remind drivers of dealership locations near their drive, building location and Brand awareness ZERO SPEEDTAKEOVERS Reach wazers on-the-go and give reasons to visit or engage with Auto Brands when drivers are stopped nearby Pins expand when tapped SEARCH Capture intent of planned drives and remain top of mind over competitors Waze Formats
- 28. FIRST PARTY DATA& REPORTING PERFORMANCE KPIs Impressions, Unique Users, Interactions,CTR DRIVE THERE Engagements showing users driving directly tolocation. CLICK TOSAVE “Save for Later” and “Save Location” engagements showing users actively saving information to their Waze Inbox. LOCATION PERFORMANCE Engagements by individuallocation
- 29. FORD MOTORCRAFT Client Briefing: Build awarenessof new opening hours and £149autumnservice
- 30. SUZUKI SATURDAYS Client Briefing: Drive users to a Suzuki dealership for the Suzuki Saturdaysoffer
- 31. 8hr +38% NUMBEROFMILES DRIVEN MOREIN SUMMER MONTHS JULY-AUGUST Apply Waze’s Unique Driving Insights ADDITIONALTIME SPENT IN CAR
- 33. Best High Impact Award - Waze & Suzuki
- 34. Market Shareof Navigations to Dealerships UK AUTO BRAND MARKET SHARE SINCE CAMPAIGNLAUNCH OFFLINE - February 2018 ONLINE - March 2018 +97% Market Share Brand X Brand X
- 35. Roadside Help Source: Waze Data 2017 110,000 ACCIDENTALERTS MONTHLY (UK) 2,000 SOSREQUESTS MONTHLY (UK)
- 36. Finlay Clark | finlay@waze.com | @finclark GETINTOUCH!