Partnership Presentation for Team World Cup London 2018

1. 2018 ITTF TEAM WORLD CUP
A Partnership Opportunity to promote your brand through
Table Tennis in China & Around the World

2. ➢ Title / Naming Rights Partner
➢ Major Partner with Category Exclusivity
➢ Non-Exclusive Partner
• Brand exposure to over 45 million people in China
alone
• Engagement opportunities with international
federation’s (ITTF) 2.1 million social media fans
• Access to Table Tennis England’s 37,000 active fans
• Localised activation opportunities
2018 ITTF Team World Cup
Partnership Opportunities Summary

3. Why Table Tennis?
Link out to ITTF YouTube - https://youtu.be/pKN1r-ieRnA

4. Table Tennis Globally
Global interest from over 21% of the world
population [Repucom]
2017 World Championships reach of over 355.6
million TV viewers in over 120 countries (reaching
up to 25% China TV viewing population) generating
total sponsor TV ROI of $411.5 million USD [CSM
Media Research]
Engage with 2.1 million fans across ITTF’s social
media platforms (including over 1.34 million on Sina
Weibo)
Extensive media coverage for major international
tournaments, with more than 12,000 articles written
on the 2017 World Championships alone
35% of fans below age 29, 42% between 30 &
49 years old [Repucom]

5. 2018 ITTF Team World Cup
Battle Between The World’s Best Teams
By invitation only, the 2018 Team World Cup sees
6 continental Champions & the top performing
teams from the World Team Championships fight
for the prestigious title!
Date: 22 – 25 February 2018 (4 days)
Venue: The Copperbox Arena, London
Spectators: Up to 18,000
OPPORTUNITY TO BE ALONGSIDE THE BIGGEST
STARS OF WORLD TABLE TENNIS IN AN ICONIC
LONDON 2012 OLYMPIC & PARALYMPIC VENUE

6. 2015 ITTF Team World Cup
TV Viewership & Media Value
• 4 broadcasters in China, including CCTV
5
• 18.9 million unique viewers on CCTV 5
• Over 45 million viewers in China
• 46 hours of TV Airtime
• Sponsorship media value of $8.2 million

7. Global TV Partners
& many more!

8. Title / Naming Rights Partner
• 2018 Team World Cup naming rights
• Main Floor Sticker (highest broadcast ROI
asset)
• 20% of LED inventory and A-Boards
• Net Branding
• Branding on venue billboards & banners,
mixed zone & press conference back-drops
• Advertising on big screen and in event
programme
• Ticket branding
• Branding on live stream
• Digital branding including on ITTF event
webpage
• Wider ITTF opportunities to be discussed
• 100 General Admission Tickets per day for
staff / customers
• 25 VIP Tickets per day for staff / customers
• 10 VVIP Tickets per day for staff / customers

9. Major Partner
with Category Exclusivity
• Official xxx of the 2018 Team World Cup
• 10% of LED inventory and A-Boards
• Net Branding
• Branding on venue banners
• Advertising on big screen and in event
programme
• Ticket branding
• Branding on live stream
• Digital branding including on ITTF event
webpage
• Wider ITTF opportunities to be discussed
• 50 General Admission Tickets per day for staff
/ customers
• 10 VIP Tickets per day for staff / customers
• 4 VVIP Tickets per day for staff / customers

10. Non-Exclusive Partner
• 2018 Team World Cup Partner
• 5% of LED inventory and A-Boards
• Net Branding
• Branding on venue banners
• Advertising on big screen and in event
programme
• Ticket branding
• Branding on live stream
• Digital branding including on ITTF event
webpage
• 25 General Admission Tickets per day for
staff / customers
• 6 VIP Tickets per day for staff / customers

11. Corporate Hospitality
/ Advertiser Packages
• A-Boards (potential TV facing exposure to be
discussed)
• Branding on venue banners
• Advertising on big screen and in event
programme
• Digital branding including on Table Tennis
England event webpage
• 25 General Admission Tickets per day for
staff / customers
• 6 VIP Tickets per day for staff / customers
• 2 Table Tennis Tables for office use

12. Localised Brand Activation
• VIP hospitality packages
• Complimentary tickets
• Engage local partners & distributors
with locally driven promotions
• Fan experience at event through sales
& exhibition booths & other onsite
activities
• Fan meet-and-greets, media invites,
product launches & other activation
• On court product placement &
product integration into event
• Online promotion & activation
• Additional activation ideas at event
and through ITTF global network can
be discussed

13. Mark Taffler
07943 278793
Mark.Taffler@TableTennisEngland.co.uk
CONTACT