2. The Ideal Home Show Introduction
• Ideal Homes Exhibition established since the 1970’s
• Ireland’s largest homeowner and lifestyle show
• High profile event
• Recognition with media and public
• Best attended homeowner event, attracting an adult
audience of over 30,000
• 150,000sq. Ft. of exhibition space accommodating over
260 exhibitors in 2009
3. The Ideal Home Show Statistics
• 89% of visitors rated visit as worthwhile or very worthwhile*
• 89% of visitors said they will return in 2010*
• 78% of visitors were in the 25-55yr age group*
• 72% of visitors were in the ABC1 socio economic group*
• 77% of visitors made/or will make a purchase as a result of the show*
• 81% of visitors could name show and features sponsors*
• 53% of visitors are planning to renovate or decorate their home*
*Independent research company conduct visitor exit survey
5. Benefits to Sponsor
• Positive Lifestyle association
• Perceived leader in marketplace
• Extensive media coverage/brand exposure
• Branding on all promotional material, tickets, advertising and posters
• Dedicated website with links facilitating data capture relevant to
sponsor’s products and/or services
• Opportunity for:
Product launches Consumer research
Hospitality events Workshops
6. Publicity
• Promotional planning begins months in advance of event
• Inclusion in advertising, feature articles, interviews and competitions
• Strategic advertising & publicity campaign across Magazines, National Press and
Free Sheets
• Access to Media partners including TV3, Independent Newspapers and FM104
• Radio advertising on RTE1/2FM/98FM/Newstalk/Q102/East Coast/104FM/Lyric FM
• Outdoor advertising
• Direct/Online marketing campaign
• Database of registered subscribers
7. Sponsor Participation
• Commitment to support and drive overall event as part of an integrated
marketing plan
• Sponsor’s PR & Marketing departments to work with SDL on
co-ordinating promotional campaign
• Target existing customer base
• Financial commitment varies dependent on level of sponsor participation
• On-line mutual web links
8. Gold Sponsorship Package
• Secondary branding on ALL printed & digital promotional material produced for the event
• Branding opportunities at the event in specific locations
• Inclusion in the PR and publicity campaign undertaken for the event
• Special access and inclusion in advertising, promotions and competitions arranged with our
media partners including TV3, FM104, Home Improvement Magazines and a National
Newspaper.
• Access to special ticket offers, discounts and free ticket competitions both online and in
print.
• Invitations to the official press launches
• Access to special promotional packages available from TV3 for event partners
(details from TV3)
• Logo and link on the home page of The TOP Ideal Home Show web site.
• No directly competing supplier will be accepted as an event sponsor.
• Access to Visitor Exit Survey Demographic Report
9. Platinum Sponsorship Package
• Our premium package contains our gold package items plus the following..
• Primary branding on ALL printed & digital promotional material produced for the
event
• Invitations to the official press launches including branding opportunities.
• Access to Visitor Exit Survey, Final PR Report and Press Cuttings after the event.
• Inclusion of one item in the Goodie Bag.
• Inclusion in Master Classes or Demonstration Facility where appropriate.
• Inclusion of one question in visitor exit survey.
• Complimentary professional photos of sponsors stand.
• Special discounts from organisers Display Contractor if required.
• Stand Space if required.
10.
11. Past Sponsors Include
• TOP (Oil) • Airtricity
• AXA Insurance • Green Homes
• Bord Gais • B&Q
• Quinn Insurance • Dulux
• Irish Shell • Knorr
• Eircom • Greenstar
12. Centres of Inspiration
• Showhouse – featuring top quality & innovative interior design
• Interior Design Advice Centre
• DIY Demonstration Stage
• Renovate, Extend & DIY
• Gardens & Outdoors
• Furniture & Decor
• Home Accessories
• Fashion & Pamper zone
• Fashion Show
• Festival of Irish Home Cooking
13. Looking to the Future
• Build on the success of Ideal Homes Show brand
• Increase publicity year on year
• Responding to the economic climate with value and choice for
consumers
• Introduce new and exciting sections with specific content appeal
• Increase visitor attendance
• Work with sponsors to ensure maximum impact for their brands
• Theme for 2010 - ‘Don’t Move - Improve’
15. Show Information
The Spring Ideal Home Show
16th – 18th April 2010
The TOP Ideal Home Show
22nd – 25th October 2010
Contact: Lorna Murphy
Tel: +353 (0)1 405 5552
Email: lorna@sdlexpo.com
