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LPB Group & DCP 2014 Academy of Country Music Awards

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LPB Group, in exclusive partnership with Dick Clark Productions, present the 2014 Academy of Country Music Awards backstage lounge. Live at MGM Grand, Las Vegas April 4-6, 2014.

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LPB Group & DCP 2014 Academy of Country Music Awards

  1. 1. ABOUT MUSIC HOLLYWOOD HOW APRIL 4-6, 2014 MGM GRAND LAS VEGAS 15.4 33% 9.7 MILLION VIEWERS increase in viewership HH A 18-49 4.7 media impressions 6,732,290,199 1.9 MILLION day of show 17.7% of all #HASHTAGS ad value $68,174,485 source
  2. 2. ABOUT MUSIC Inventory Red Carpet Backstage Access/ Gifting Official Parties Hospitality HOLLYWOOD HOW
  3. 3. MUSIC Title Sponsor of Artist Gift Lounge… • Company name co-branded with all materials associated with lounge • Logo inclusion on step & repeat at entrance of lounge • Product exclusivity within brand category • Digital coverage- gift lounge segment will run in the digital red carpet pre show • Brand will be highlighted in segment • VOD of segment delivered for promotional purposes • Sponsor logo on official invite that will be received by all presenters, performers, nominees and management of those attending/participating in the award show • Sponsor’s name prominently placed in press release • Direct access to press and talent attending the lounge • Estimated 20x 10 area within lounge • Will include 6 or 8 foot display table, with black linen and chairs • Up to four on-site company reps • Disc of all photographs taken at the lounge over the two days • Inclusion in all promotional official gift bag giveaways in print or online • Two – Four tickets to events surrounding the award show weekend and rehearsal passes • Ten guest passes to attend lounge Total Investment: customized proposal upon request
  4. 4. MUSIC Platinum Sponsorship … • Product exclusivity • Digital coverage- gift lounge segment will run in the digital red carpet pre show • Brand will be highlighted in segment • VOD of segment delivered for promotional purposes • Sponsor logo on official invite that will be received by all presenters, performers, nominees and management of those attending/participating in the award show • Sponsor’s name prominently placed in press release • Direct access to press and talent attending the lounge • Estimated 10x10 area within lounge • Will include 6 or 8 foot display table, with black linen and chairs • Up to four on-site company reps • Disc of all photographs taken at the lounge over the two days • Inclusion in all promotional official gift bag giveaways in print or online • Two tickets to events surrounding the award show weekend and rehearsal passes Total investment: $30,000 Blake Shelton
  5. 5. MUSIC Gold Sponsorship … • Product exclusivity • Digital coverage- gift lounge segment will run in the digital red carpet pre show • Brand will be highlighted in segment • VOD of segment delivered for promotional purposes • Sponsor logo on official invite that will be received by all presenters, performers, nominees and management of those attending/participating in the award show • Sponsor’s name prominently placed in press release • Direct access to press and talent attending the lounge • Estimated 8x8 area within lounge • Will include 6 or 8 foot display table, with black linen and chairs • Up to four on-site company reps • Disc of all photographs taken at the lounge over the two days • Inclusion in all promotional official gift bag giveaways in print or online • Two tickets to events surrounding the award show weekend Total Investment: $25,000 Scott McCurdy
  6. 6. MUSIC Silver Sponsorship … • Product exclusivity • Digital coverage- gift lounge segment will run in the digital red carpet pre show • Brand will be included in segment • VOD of segment delivered for promotional purposes • Sponsor logo on official invite that will be received by all presenters, performers, nominees and management of those attending/participating in the award show • Sponsor’s name prominently placed in press release • Direct access to press and talent attending the lounge • Estimated 8x8 area within lounge • Will include 6 or 8 foot display table, with black linen and chairs • Up to four on-site company reps • Disc of all photographs taken at the lounge over the two days • Inclusion in all promotional official gift bag giveaways in print or online • Two tickets to events surrounding the award show weekend Total Investment: $15,000 Scott McCurdy
  7. 7. MUSIC What are the benefits of digital media coverage? • As an added bonus, all the events from the gift lounge to the parties are integrated into the digital coverage to organically integrate sponsor activations into the red carpet live stream. The hosts for these features are chosen based on their already established social media followings. • With multi-stage/multi-camera capabilities, the live stream will feature hosts conducting interviews with celebrity attendees as well as celebrity stylist commentary to highlight red carpet fashions. Some past hosts include: Lance Bass, Audrina Patridge, Karmen, Striker, Zendaya, Adriana Costas, RHONJ, Jenna Ushkowitz,, Jordin Sparks, Jake Owen, Colbie Caillat, among others. • dcp creates a second layer to the programming by making content available to media outlets. Additionally, the third layer provides content to the participating talent to incorporate into their Facebook fan pages and websites. http://www.youtube.com/channel/UCLlUurGV-3VWLOdybJ-L6Kw
  8. 8. MUSIC Silver “non digital” Sponsorship … • Sponsor logo on official invite that will be received by all presenters, performers, nominees and management of those attending/participating in the award show • Sponsor’s name in press release • Direct access to press and talent attending the lounge • 6-foot product display table to include black linen and chairs • Two on-site company reps • Disc of all photographs taken at the lounge over the two days • Inclusion in all promotional official gift bag giveaways in print or online Total Investment: $10,000 Zac Brown Band
  9. 9. MUSIC • Bronze Sponsorship … Sponsor logo on official invite that will be received by all presenters, performers, nominees and management of those attending/participating in the award show • Sponsor’s name on press release • Product will be displayed within lounge (dedicated shelving unit or 6 foot table) NO ON SITE BRAND REP Dedicated member from the lpb group will be responsible for gifting of items and obtaining photographs for the sponsor • Inclusion in all promotional official gift bag giveaways in print or online Total Investment: $5,000 Sarah Evans Little Big Town
  10. 10. MUSIC • Gift Bag Sponsorship … Sponsor logo on official invite that will be received by all presenters, performers, nominees and management of those attending/participating in the award show • Sponsor’s name on press release • Product will be displayed within the main display table and included in all gift bags NO ON SITE BRAND REP • Inclusion in all promotional official gift bag giveaways in print or online Total Investment: $2,000
  11. 11. MUSIC As a sponsor you will need to provide… In addition to the sponsorship fee, décor and signage for your area , we request that each sponsor provide a range of products at the lounge to effectively showcase your line. We suggest a “tiered giving” plan. This should include: 75 VIP pieces for targeted artist, VIP executives, and other celebrities attending the lounge. (Please note these numbers are negotiable for fine jewelry, electronics and other luxury items). These items should be “key” pieces that you would like to have photographed and serve as an illustration of your company. 25 promotional pieces for media members, talent entourages and band members. These items can range from less expensive items from collection, branded items such as tee shirts, tote bags, or limited edition pieces created for the lounge. 15 VIP Pieces for our editor “teaser” gift bags. These gift bags will be distributed to various outlets to help plan media coverage and for press giveaways on-line or in print, “win this”, “lucky reader giveaway” etc. These items will need to be sent to the lpb office prior to show date.
  12. 12. MUSIC
  13. 13. Lorena Bendinskas| lpb group 323.385.2992 / lorena@lpbgroup.com / www.lpbgroup.com

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