Sponsorship Introduction to World Team Cup 2018

1. An exciting opportunity take
category exclusivity at a world
Table Tennis Event
WORLD TEAM CUP 2018

2. Summary of the Opportunity
• Brand exposure to 45m people in China
• Brand exposure to millions of people in Europe
• Category Exclusivity for the tournament
• Other activation ideas to be discussed incl use of best
players in the world
• TV Value of $8m

3. The Opportunity – Continued
The Opportunity is unique and represents massive Value:
Brand Perception
• Engagement with a new sport
• The most popular sport in China
• Fun, exciting, engaging
Brand Awareness
• Millions of eyeballs in china
• Millions of eyeballs online
• UK PR Campaign to support
Consumer engagement
• Direct opportunities to sign up new players who would like to bet on
the tournament
• Access to 37k database held by Table Tennis England
• VIP Access at the event

4. Table Tennis – in a class of its own
Uniquely blends active competition with social
interaction
Easy to play – simple rules
Caters for all levels and abilities
APPEALS TO ALL Genders, ages and Groups
• Everyone’s 2nd favourite sport
Minimal barriers to entry :
• Minimal Cost of equipment
• MINIMAL Cost to play
• Time FRIENDLY
• LOW IMPACT ON THE BODY
• MINIMAL INITIAL FITNESS NEEDED
Social, ACTIVE and fun!
• Breaks down barriers
A Worldwide sport WITH Millions of participants
FAST, PRECISE, EXCITING

5. What is the World Team Cup
• THE premier world table tennis event
• Sanctioned by ITTF and Table Tennis
England
• Attracts the biggest names in the world
• 5 day tournament
• Excellent production values
• Carries world ranking points
Ma Long – World
No.1
Zhang Jike – World
No.2

6. World Team Cup 2015 Figures
• 4 broadcasters in China Incl CCTV5
• CCTV5 Viewers – 18.9m
• TV Air time 46hrs
• Value of coverage - $8.2m (by cpt)
* Viewers of the event in 2015 exceeded a combined 45m
viewers in China.

7. TV ROI By sources
P-Board
52.8%
Floor
24.6%
Net
8.7%
Equipment
5.4%
Player Shirt Front
2.4%
Backdrop
2.0%
Armband
1.2%
Umpire table
0.8%
Score board
0.7% Screen display
0.7%
Player Shirt Back
0.5%
Cup
0.1%

8. When and Where?
• 22nd – 27th Feb 2018
• Copperbox - copperboxarena.org.uk
• 3,000 daily capacity
• Iconic venue with Olympic Legacy

9. Branding Opportunities
• Floor Branding
• Surrounds
• Ticket Branding
• Digital Branding
• Branded Merchandise
• Big Screen advertising
• TV Bumpers TBC ( Chinese
Television)
• Branding on Stream

10. Broadcast
•Global Distribution
•Key market – China
•C.50M Viewers
•Domestic Highlights
•Live Streaming
•Previous tournament – 49
hrs of broadcast
•$8.2M Broadcast Value

11. Partnership Assets
• Lead / Presenting Partner status
• Sector exclusivity
• Composite Logo- Brand Integration
• Primary brand and advertising
Opportunities on all TV exposed areas of
the court
• Primary brand integration across the
ITTF and Table Tennis England Website
and Social Channels
• Opportunity to create bespoke events
and activities
• Brand integration opportunities across
other Table tennis England platforms,
campaigns and initiatives

12. Summary
• An exclusive and exciting opportunity that delivers real value
• $8.2M TV exposure value alone
• Gives access to China – a key market
• Sets brands apart from other competitors by involvement in a fast paced easily accessible sport
• Lots of activation opportunity
• Other opportunities to promote the association
• PING!
• Loop
• England Matches

13. Thank you!
Contact:
Mark Taffler
07943 278793 or
mark.Taffler@tabletennisengland.co.uk
DONT TAKE OUR WORD FOR IT – HAVE A WATCH FOR YOURSELF…