1. Monthly Report February 2010

4. Total Viewership Target Audience : Total HH

5. Terrestrial vs. Satellite Target Audience : Total HH

6. Gender-wise Viewership – All Age Groups Target Audience : Total Males & Females Individuals

7. Channels Ratings - Terrestrial Entertainment Target Audience : Total Non C&S Individuals

8. Channels Ratings - C&S Entertainment Target Audience : Total C&S Individuals

9. News Channels Ratings – (Total Individual) Target Audience : Total Individuals

10. News Channels Ratings – (C&S Individual) Target Audience : Total C&S Individuals

11. Children Channels Ratings Target Audience : Total C&S Individuals

12. Sports Channels Ratings Target Audience : Total C&S Individuals

13. Other Channels Ratings Target Audience : Total C&S Individuals

14. Channels Share

15. Genre Wise Viewership Share – (Total Individuals) Target Audience : Total Individuals

16. Genre Wise Viewership Share – (C&S Individuals) Target Audience : C&S Individuals

17. Entertainment – Individual Channel Share – (Total Individuals) Over all market share of Entertainment Group was 41% out of the total TV usage. Target Audience : Total Individuals

18. Entertainment – Individual Channel Share – (C&S Individuals) Over all market share of Entertainment Group was 37% out of the total TV usage. Target Audience : C&S Individuals

19. News – Individual Channel Share - (Total Individuals) Over all market share of News Group was 13% out of the total TV usage. Target Audience : Total Individuals

20. News – Individual Channel Share - (C&S Individuals) Over all market share of News Group was 14% out of the total TV usage. Target Audience : C&S Individuals

21. Children – Individual Channel Share Over all market share of News Group was 6% out of the total TV usage. Target Audience : C&S Individuals

22. Sports – Individual Channel Share Over all market share of Sports Group was 3% out of the total TV usage. Target Audience : C&S Individuals

23. Music – Individual Channel Share Over all market share of Music Group was 3% out of the total TV usage. Target Audience : C&S Individuals

24. English Movies – Individual Channel Share Over all market share of English movies Group was 3% out of the total TV usage. Target Audience : C&S Individuals

25. Urdu /Indian Movies – Individual Channel Share Over all market share of Urdu movie Group was 3% out of the total TV usage. Target Audience : C&S Individuals

26. Religious – Individual Channel Share Over all market share of Religious Group was 2% out of the total TV usage. Target Audience : C&S Individuals

27. Educational/Informational - Individual Channel Share Over all market share of Educational/Informational Group was 2% out of the total TV usage. Target Audience : C&S Individuals

28. THANK YOU!