PT Surya Citra Media was formed in 1999 as a holding company to broaden the horizons of SCTV, one of Indonesia's largest TV broadcasters. Its vision is to be a leader in multimedia business and services through innovative media integrations. It has divisions for mobile value-added services, online media like liputan6.com, and a library & licensing business for TV shows, films and music. It generates revenue from advertising, premium SMS/MMS services, and operates Surya Citra News, Entertainment and Music TV channels.

1. PT SURYA CITRA MEDIA, Tbk
COMPANY PROFILES
TAHUN 2009
M U LT I M E D I A B U S I N E S S D I V I S I O N
2009
Prepare By: Edowardo
edowardomd@gmail.com

2. PT SURYA CITRA MEDIA, Tbk
B R I E F H I S T O RY
PT Surya Citra Media Tbk was formed on 29 January 1999 to
operate as a holding company for multimedia services as well
as consultancy services in the media and related business. The
main purpose behind its creation, however, was to broaden
the horizons of PT Surya Citra Televisi (SCTV), one of the
largest TV broadcasting stations in Indonesia, today.
As a media broadcasting company, SCTV is restricted by law to
operate solely and exclusively as a broadcasting company for
which it was licensed for. Yet, the business prospects of an
integrated multimedia services group are simply too
promising to be ignored.
Hence, the establishment of SCM signified the emergence of a
highly prospective multimedia group with long-term growth
opportunities. SCM subsequently acquired 100% share of
SCTV over a period of time between November 2001 and
April 2002, and went public in July 2002.

3. PT SURYA CITRA MEDIA, Tbk
B R I E F H I S T O RY
VISION:
To position SCM as the leader in Multimedia business and
services with the aim of making valuable social and cultural
contributions towards the welfare of the nation through
innovative creations and the integrations of information
technology, media, and telecommunications.
MISSION:
To maximize opportunities in the convergence of information
technology, media, and telecommunications; among other
things through the introduction of state-of-the-art television
broadcasting services in Indonesia and the achievement of
operational excellence as well as sustained profitability in
creation of stakeholders' value.

4. MULTIMEDIA BUSINESS DIVISION
C O R E B U S S I N E S S
M O B I L E ( Va l u e A d d e d S e r v i c e s ) :
 TELKOMSEL, INDOSAT, FLEXI, XL, ESIA, HUTCH
SMS Text, Quiz, Video Content, Rich Content, RBT, 3G
ONLINE MEDIA:
 LIPUTAN6.COM
Berita, Sport, Bola, Gaya Hidup, Kesehatan, Tekno,
Otomotif, Buser, Musik, Showbiz, Video, Pemilu
L I B R A RY & L I C E N S I N G :
 DRAMA, Film Television, Reality Shows, Music by Request
 SURYA CITRA CHANNELS (News, Entertainment, Music)

5. MULTIMEDIA BUSINESS DIVISION
P R O D U C T
M O B I L E ( Va l u e A d d e d S e r v i c e s )
 SMS
 MMS
 STREAMING (Video and Live)
 RICH CONTENT
 RBT
* Detail Product

6. MULTIMEDIA BUSINESS DIVISION
I N T E G R AT I O N S
M O B I L E ( Va l u e A d d e d S e r v i c e s )
OPERATOR PARTNER
SALES MARKETING
IT &
NETWORK VAS CONTENT
TRAFFIC & CUSTOMER
SUPPORT SERVICES

7. MULTIMEDIA BUSINESS DIVISION
P R O D U C T
ONLINE MEDIA
Propagated the trustworthy information and soon
possibly to public is especial motto since this television
station carry high content news. It is not strange when
its displayed information payload passing Liputan 6
Programs even also continue to be completed, including
Berita Terkini and Breaking News.
Now liputan6.com has grow and better with new look
and with content more richer like information of
health, automotive, sport, soccer, lifestyle, techno, music
, showbiz and general election news.

8. MULTIMEDIA BUSINESS DIVISION
P R O D U C T
H O M E PA G E

9. MULTIMEDIA BUSINESS DIVISION
M O N E T I Z I N G
A DV E RT I S I N G
 CONVENTIONAL BANNER ADS
 RICH MEDIA BANNER
 ADVERTORIAL
 VIDEO ADS
 PAGE BRANDING

10. MULTIMEDIA BUSINESS DIVISION
S U RYA C I T R A N E W S
L I B R A RY & L I C E N S I N G
N E WS
Liputan6 is award-winning news
program, now Liputan6 comes 24 hours a day
on Liputan6 News Channel with
Current, Sharp, and Honest news.
Liputan6 programs include International
News, Regional News, Sport News, Potret, and
other attractive programs.

11. MULTIMEDIA BUSINESS DIVISION
S U RYA C I T R A E N T E RTA I N T M E N T
L I B R A RY & L I C E N S I N G
24-hours entertainment TV channel, Surya
Citra Entertainment with world class
entertainment programs through "Surya
Citra" best channel.
Provide an array of favorite series, television
films (FTV), family dramas, mini series, and
reality shows in just a single channel.

12. MULTIMEDIA BUSINESS DIVISION
S U RYA C I T R A M U S I K
L I B R A RY & L I C E N S I N G
Surya Citra presents best music programs through
"Surya Citra Musik" channel. 24-hours music channel.
People can hear music from various genres. From pop to
rock, R&B to New Wave, performed by Indonesian solo
singer, duo, and greatest band.
The programs will be interactive because audience can
join the program by sending their song request live, by
email, or SMS. This channel provide complete
collection, not only major label but also indie label songs
and video clips.

13. MULTIMEDIA BUSINESS DIVISION
L I B R A RY
L I B R A RY & L I C E N S I N G

14. MULTIMEDIA BUSINESS DIVISION
D E TA I L P R O D U C T
SMS
• Daily Push. Interactive (counseling and
consultation), VMS, Voice, Quiz, Pooling
MMS
• Push, Pull
STREAMING
• Video, Live
RICH CONTENT
• Wallpaper, Ringtone, Fulltone
RBT
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