1. Media Miles Radio Industry Report − February 2010
Snapshot
• Telecom Sector topped the advertising followed by Food and Financial
Institutions in February 2010.
• Telenor was the top advertiser
• Rin Washing Powder was the top advertised brand other than Telecom
• Late evening and early morning remained the preferred time band for
advertisers.
• Karachi had the maximum share of advertising.
TOP 10 CATEGORIES
Top 10 Categories contributed 68.4% of the total Ad Volume in February.
(MINS)
LM TM CATEGORIES
(%)
1 1 Telecom 28.9
- 2 Food 6.9
3 3 Financial Institutions 5.0
4 4 Tea 4.7
- 5 Laundry Detergents 4.3
8 6 Milk 4.1
2 7 Cell Phones 3.8
- 8 Insurance companies 3.8
- 9 Air lines 3.7
- 10 Ice creams 3.2
TM=This month / LM= Last month

2. Media Miles Radio Industry Report − September ‘08
TOP 10 ADVERTISERS
4 of the top advertisers belong to Telecom Sector
(MINS)
LM TM ADVERTISERS
(%)
2 1 Telenor 9.1
1 2 Unilever Pakistan 8.0
3 3 Ufone GSM 6.0
9 4 Engro Foods 4.8
5 5 Nestle Pakistan 4.6
- 6 Warid 4.5
8 7 China Mobile 3.6
- 8 Season Foods 3.5
4 9 Nokia 3.4
- 10 EFU life insurance 3.3
TM=This month / LM= Last month
TOP 10 BRANDS
6 of the top 10 brands belong to Telecom Sector
(MINS)
LM TM BRANDS
(%)
1 1 Ufone GSM 6.0
- 2 Warid 4.5
- 3 Telenor 4.4
- 4 Rin Washing Powder 4.2
- 5 Talkshawk 3.8
6 6 Zong 3.6
- 7 Menu 3.5
- 8 Nokia 5230 3.3
- 9 PIA 3.0
8 10 Jazz 2.8
TM=This month / LM= Last month

3. Media Miles Radio Industry Report − September ‘08
TIME BAND SHARE
Morning and late evening time attracted more advertisers throughout all cities.
35000
30000
25000
20000
31132 33517
15000 30285
10000
15452 13724
5000 12051
8625 1520 1302
0
Morning House Af ternoon Pre – Drive Late Night Time Early Late Night
Show / Drive Drive Time Evening Night
Lif e Style Time Evening
CITY-WISE SHARE
Karachi has the maximum share of advertising
Islamabad Lahore
26 31
Karachi
43

4. Media Miles Radio Industry Report − September ‘08
BRAND CLUTTER
Karachi has the maximum share of advertising
AVG. NOs of ADs
An average of 2,321 ads were aired on Karachi FM Stations per day
About Media Miles:
Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting
with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008,
Media Miles expanded its base to 21 Radio Stations in 3 Cities (Karachi, Lahore and
Islamabad)
info@mediamiles.biz
Head office: 23-T, Commercial, D.H.A Lahore
Ph: 0345-440 8883 Fax: 042-574 3526