David Gauntlett argues that identity is now consciously constructed through a dialogue between media messages and individual feelings. The media provides tools to help construct identities by presenting many models of acceptable lifestyles. However, individuals also bring their own diverse set of feelings. Contemporary media examples can support Gauntlett's view by demonstrating how media shapes identity through this back-and-forth dialogue between media content and audience interpretation. Binary oppositions may also influence collective identity by presenting two opposing options for identification.