The document discusses how blockbuster films move through three key stages: production, distribution, and exhibition. It notes that blockbusters were originally defined by audience popularity but are now big-budget films aimed at mass markets. Successful blockbusters rely on high production values, popular franchises, well-known casts, and large marketing campaigns from major studios to achieve global summer releases in formats like IMAX and 3D.
Social Media Marketing -- Join and Lead the ConversationDoug McIsaac
Social Media Marketing -- Join and Lead the Conversation explains some of the methods and tools you can use to join and lead the conversation going on around your brand. This was one module of an all day class that I taught on May 20th
CMO's in the fashion industry are facing customer journeys that are longer than ever. All along these shopping marathons, content proves to be their best company.
These 10 content marketing brands are mastering the contemporary fashion funnel.
Visual fingerprinting for malicious websitesIbrahim Mosaad
Using graph database and HoneySpider Network honeyclient, we managed to create a visual fingerprint for websites. Using this fingerprint we devised a technique to differentiate between benign and suspicious websites. We further analyze the suspicious websites to determine if they are malicious ones or it was a false positive.
Social Media Marketing -- Join and Lead the ConversationDoug McIsaac
Social Media Marketing -- Join and Lead the Conversation explains some of the methods and tools you can use to join and lead the conversation going on around your brand. This was one module of an all day class that I taught on May 20th
CMO's in the fashion industry are facing customer journeys that are longer than ever. All along these shopping marathons, content proves to be their best company.
These 10 content marketing brands are mastering the contemporary fashion funnel.
Visual fingerprinting for malicious websitesIbrahim Mosaad
Using graph database and HoneySpider Network honeyclient, we managed to create a visual fingerprint for websites. Using this fingerprint we devised a technique to differentiate between benign and suspicious websites. We further analyze the suspicious websites to determine if they are malicious ones or it was a false positive.
This presentation describe a quick overview about head injury and then talks about a patient with Head injury and the management from respiratory point of view.
NETQ, officieel: NetQuestionnaires Nederland BV (opgericht in 2002) is samen met NETQ Healthcare BV onderdeel van NETQ Insights BV. Het woord 'insights' zegt het al. Wij leveren inzichten met gebruiksvriendelijke tools omdat we er in geloven dat het faciliteren van betekenisvolle en verrassende inzichten altijd leidt tot groei. Groei als organisatie, groei als team, groei als medewerker, groei als individu.
This presentation describe a quick overview about head injury and then talks about a patient with Head injury and the management from respiratory point of view.
NETQ, officieel: NetQuestionnaires Nederland BV (opgericht in 2002) is samen met NETQ Healthcare BV onderdeel van NETQ Insights BV. Het woord 'insights' zegt het al. Wij leveren inzichten met gebruiksvriendelijke tools omdat we er in geloven dat het faciliteren van betekenisvolle en verrassende inzichten altijd leidt tot groei. Groei als organisatie, groei als team, groei als medewerker, groei als individu.
2. Originally defined by audience response (box-
office success)
Now, the term is used to define a high-budget
production aimed at mass-markets
Associated marketing strategies and
merchandise
Financial fortunes of film studios or distributors
are decided by its success
4. Explain how Hollywood blockbusters are
produced, distributed and exhibited
Find examples of production, distribution and
exhibition practices used in Blockbusters to
illustrate your explanations.
9. On the Dormers blog, there is a link to the following website.
Explore the website and consider the questions below
1. What is the website
about?
2. What is the purpose
of the website?
3. What information
does it provide?
11. Give examples of viral marketing strategies
Assess the extent that marketing strategies
impact the overall success of a film using case
studies to illustrate your arguments
12. Once a distributor has acquired the distribution
rights to the film, it is up to them to ensure that it
makes as much of a profit as possible. Big
Hollywood studios invest huge sums of money on
marketing
What do you think the reasons are for the
success of viral marketing campaigns?
13. Task
Research the viral
marketing campaign for
The Dark Knight
Post examples of things used in the campaign
to your blogs. Include, images, links to
websites, etc.
14. Feedback
What have you learned
from your research?
What made it an effective
campaign?
How influential to the overall success of the
film do you think the viral campaign was?What
are the reasons for your answer?
15. Find your own
example from
2015 blockbuster
Research viral marketing
campaign for A summer
blockbuster of your choice
Post examples of things used in the campaign to
your blogs. Include, images, links to websites, etc.
18. Get into 2 groups
Review the evidence that is available on the blog
Who is missing?
Where were they last seen?
What does the evidence suggest happened to
them?
What do you think happened to them?
22. WouldThe Dark Knight have been
as successful without the viral
marketing campaign?
WouldThe BlairWitch have been as
successful?
23. He suggests that stars are constructed by the
media industries for financial gain.The have a
‘persona’, a carefully manufactured identity
designed to appeal to audiences
Can you think of any examples?
24. Create an essay plan for this question. Use bullet
points under AO headings to organise your work
What do you think is more important for the
success of a film, good production practices or
distribution strategies? Use case studies to
illustrate your points
AO1 Analysis, explanation, argument
A02 Examples
A01Terminology
Terminology
• Horizontal integration
• Viral marketing campaign
• Mass audience
• Box office
(key words are highlighted in
blue throughout the
PowerPoint)
25. Arguments for production
AO1 Dark Knight relies on franchise and existing
popularity
AO2 DC comics owned byWB (horizontal
integration)
AO1 Horizontal integration, mass audience)
Arguments for distribution
AO1Viral marketing campaigns ensure global
excitement and anticipation
AO2 Hidden graffiti
26. Write 2 paragraphs of the essay which offer
opposing arguments
I will select a person at random and we will peer
assess their answer as a class
