Turkey 2013

Turkey Country Overview / July 20131
TURKEY
2013

Country Overview

Markam / Turkey Presentation/ 2010
Country
 Formal Name: Republic of Turkey
 Short Form: Turkey
 Terms for Citizens : Turk(s)
 Capital: Ankara

Area Total: 780,580 sq.km
land: 770,670 sq km
water: 9,820 sq km
Geography

Borders
 Land Boundaries: 2627 km
 Border Countries: Syria (822 km), Iran (499
km), Iraq (331 km), Greece (206 km),
Georgia (252 km), Bulgaria (240 km),
Azerbaijan (9 km), Armenia 268 (km)
 Coastline: 7200 km
 Black Sea in the North
 The Mediterranean in the south and
 The Aegean Sea in the west
 In the northwest the Sea of Marmara
(Internal See)

Source: cia.gov
Turkey with Border Countries

Taurus Mountain Giresun/Garbis Özatay
Terrain
 Mostly mountains, narrow coastal plain, high central plateu (Anatolia)
 Turkey is a land of mountains, streams, lakes, green plains and thick
forests.

Climate
 Periphery of Turkey has Mediterranean climate with cool, rainy winters
and hot,
moderately dry summers.
 Interior, shielded from Mediterranean influences by mountains, has
continental
climate with cold winters and dry, hot summers.
 Eastern mountainous area has inhospitable climate, with hot, extremely
dry
summers and bitter winters.
 Rainfall varies, ranging from annual average of more than 2,500
millimeters on
eastern Black Sea coast to less than 250 millimeters in central plateau
area.

Natural Resources
 Antimony
 Coal
 Chromium
 Mercury
 Copper
 Borate
 Sulfur
 Iron
 Ore
 Hydropower
 Arable land

Population: 11 million
İstanbul: City at the Crossroads
Population :13,5 Million
Source:Turkish Statistical Institute

Demographics

Population
 76,481,847 (2013) (19th in the world*)
 0-14 years: 24.5% (male 9,621,302/female 9,129,862 )
 15-64 years: 67,8% (male 26,197,862/female
25,654,260)
 65-85+ years: 7,7% (male 2,554,448/female
3,324,455)
(*)http://data.worldbank.org/indicator/SP.POP.TOTL?order=wbapi_data_value_2012+wbapi_data_value+wbapi_data_value-last&sort=desc

Population Density Map
Source: World Trade Place

Population Estimates and Projections
20
40
60
80
100
1935 1970 2013 2023 2050 2075
EksenBaşlığı
Populations (million)
1935 1970 2013 2023 2050 2075
16,158,018 35,605,176 76,481,847 84,247,088 93,475,575 89,172,088

Source: usaid.gov
Current and Projected Population by Age and Sex (in thousands)

Population Growth
Country 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Turkey 65,666,680 66,493,970 67,308,930 68,109,470 68,893,920 69,660,560 70,413,960 71,158,650 71,892,810 76,805,520 77,804,120 78,785,550
Source: indexmundi.com , Turkish
Statistical Institute
13,5 13,2
12,8
12,4 12,2 11,9 11,7
13,4 13,3 13,0 12,8
0,0
2,0
4,0
6,0
8,0
10,0
12,0
14,0
16,0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Annual Population Growth

Labor participation rate, total (% of total population ages 15+)
Source: World Bank

Sectoral Distribution of Employment
Source: World Factbook
26%
26%
48%
Sector Distribution
agriculture
industry
services

Sectoral Employment and Demographic Trends
0
10
20
30
40
50
60
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Agriculture
Industry
Services
Source: World Bank

Socio Economic Class (SEC) 2012
ABC1 Total A B C1 C2 D E
34% Base 4% 9% 22% 29% 28% 9%
39% Urban 5% 10% 24% 31% 22% 8%
14% Rural 1% 2% 11% 22% 52% 12%
Source: TUAD SES 2012 Presentation

Religion
 Muslims: 99.8% (Mostly Sunni)
 Other: 0.2% (Christian and
Jews)

Languages
 Turkish is the official language
 Almost all educated Turks
have command of a foreign
language.
 English is the dominant
language for international
business.
 German and French also
spoken.
 Turkish (official) - % 82
 Kurdish - %17
 Arabic
 Armenian
 Greek

Education
18%
7% 2%
36%
41%
45%
Primary/Middle
School
Primary School
None
Vocational &
Technical School
High School
Higher Education

Politics

Government
 Founder: Mustafa Kemal ATATÜRK
 Capital: Ankara
 Government type: Democratic Secular
Republic
 President: Abdullah Gül (August 2007)
 Prime Minister: Recep Tayyip Erdoğan
(November 2002)
 Minister of Foreign Affairs: Ahmet Davutoğlu
 60th Turkish Government

Government
 Administrative divisions: 81 provinces
 Independence: 29 October 1923
 Suffrage: 18 years of age
 Legislative branch: Grand National Assembly of Turkey(TBMM)
 Judical Branch: Constitutional Court, Court of Appeals

Parliament
 The Turkish Grand National Assembly (TGNA ) is a one-chamber parliament
composed of 550 deputies. Elections are based on proportional representation
subject to a national threshold of 10%.
 Elections take place every 5 years. The TGNA, as well as the President, can
decide to hold new elections before the period of time is completed. Only if 5%
of the total number of seats are vacated (death, resignation, etc.) an
intermediary election is held.
 MPs are elected by party list, drawn up by absolute discretionary power of party
leaders.
 Once elected, they gain access to immunity from prosecution, unless TGNA lifts
immunity.
 After two years as MP, they get lifelong privileges.
 The TGNA works in the form of commissions which prepare legislation etc.
 The TGNA legislates, supervises the Council of Ministers, adopts the budget. It
decides on declaring war, martial law or emergency rule; it approves
international agreements, general or special amnesties.
 The laws passed by the TGNA are promulgated by the President within 15 days.
The President may refer the law back to the Assembly for reconsideration.
 The TGNA elects the President of the Republic.

Distribution of Seats in the Parliament
Name Number of Seats
AKP 326
CHP 135
MHP 51
BDP 29
Independent 8
Total 549

Military
 Military branches: Turkish Armed Forces (TSK): Land Forces, Naval Forces Command
(includes Naval Air and Naval Infantry), Air Force, Coast Guard Command,
Gendarmerie (Jandarma)
 Military age: 20 years of age
 Military manpower availability: 21,079,077
 Defense Budget: 25 Billion $
 Percent of GDP: 5.9 %

Economics

Source: World Bank
List of Countries by GDP (2011)
(millions of
Country Ranking Economy US dollars)
USA 1 United States 14.991.300
CHN 2 China 7.318.499
JPN 3 Japan 5.867.154
DEU 4 Germany 3.600.833
FRA 5 France 2.773.032
BRA 6 Brazil 2.476.652
GBR 7 United Kingdom 2.445.408
ITA 8 Italy 2.193.971
IND 9 India 1.872.840
RUS 10 Russian Federation 1.857.770
CAN 11 Canada 1.736.051
ESP 12 Spain 1.476.882
AUS 13 Australia 1.379.382
MEX 14 Mexico 1.153.343
KOR 15 Korea, Rep. 1.116.247
IDN 16 Indonesia 846.832
NLD 17 Netherlands 836.074
TUR 18 Turkey 774.983
CHE 19 Sw itzerland 659.308
SAU 20 Saudi Arabia 576.824

2011 2012
GDP (billion $ / in current
prices)
$773(1) $786(1)
GDP Growth Rate (%) 18,1%(1) 9,2%(1)
GDP Per Capita ($) 14,600(2) 15,000(2)
FDI Inflow (billion $) 102.6(2) 117.6(2)
FDI Outflow (billion $) 19.35(2) 21.35(2)
Unemployment (%) 9.8%(1) 9.2% (1)
Consumer Price Inflation (%) 6.5%(2) 9.1%(2)
Export (billion $) $143.4 (2) 154.2 (1)
Import (billion $) $232.9 (2) $225.6 (1)
External Debt (billion $) $304.2(1) $336.9(1)
Main Economic Indicators
Source:(1) Turish Statistical Institute
(2) indexmundi.com
(3) hazine.gov.tr

Gross National Product
2004 2005 2006 2007 2008 2009 2010 2011
GNP (billion US$) 338 441 515 590 656 650 719 766
GNP per Capita 5039 6478 7468 8438 9262 9058 9892 10410
GNP Per Capita Growth
Rate 33% 29% 15% 13% 10% -2% 9% 5%
0
2000
4000
6000
8000
10000
12000
2004 2005 2006 2007 2008 2009 2010 2011
GNP per Capita (US$)

GDP by Main Sectors
Billions of (TL) 2005 2006 2007 2008 2009 2010 2011 2012
Agricuture 60 63 64 72 78 92 103 112
Industry 160 188 209 232 218 259 316 335
Services 350 417 480 549 567 628 730 815
FISIM* 9 10 13 14 21 19 17 22
Taxes &
Subsidies
86 100 101 110 109 137 164 175
Source: Turkey Statistical Institute
http://tuik.gov.tr/PreIstatistikTablo.do?istab_id=1500
(*) Financial intermediation services

Sector Shares of GDP (2012)
Agriculture, hunting &
forestry
8%
Manufacturing
16%
Construction
2%
Electricity, gas
& water supply
4%
Wholesale & retail
trade
12%
Hotels & Restaurants
2%
Transport, storage &
communication
14%
Ownership & dwelling
10%
Real estate, renting
etc.
5%
Education
4%
Financial
intermediation
services
2%
Tax
12%
Others
9%

GDP Growth Rate by Sectors (2009-2012)
Agriculture, hunting
and forestry
Manufacturing
Electricity, gas and
water supply
Construction
Wholesale and retail
trade
Hotels and Restaurants
Transport, storage and
communication
Ownership and
dwelling
Real estate, renting
and business activities
Education
Health and social
work
Financial
intermediation
services indirectly
measured
-15,0
0,0
15,0
30,0
-15,0
0,0
15,0
30,0
-30,0
-15,0
0,0
15,0
30,0
-15,0
0,0
15,0
30,0
-15,0
0,0
15,0
30,0
-15,0
0,0
15,0
30,0
-15,0
0,0
15,0
30,0
-15,0
0,0
15,0
30,0
-15,0
0,0
15,0
30,0
-15,0
0,0
15,0
30,0
-10,0
0,0
10,0
20,0
30,0
-15,0
0,0
15,0
30,0
45,0

GDP Growth Rate
0,0
5,0
10,0
15,0
20,0
25,0
2004 2005 2006 2007 2008 2009 2010 2011 2012
Growth Rate (%)

GDP (Purchasing Power Parity)
392,89
482,57
526,79
645,37
728,04
612,97
729,71
772,22 786,68
- $
100 $
200 $
300 $
400 $
500 $
600 $
700 $
800 $
900 $
2004 2005 2006 2007 2008 2009 2010 2011 2012
Millions
GDP (2004-2012)

Consumer Price Index
0,00
500,00
1000,00
1500,00
2000,00
2500,00
3000,00
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
2003 Based Consumer Price Index Numbers

Inflation Rate
2013 MAY

Distribution of Total Assets by Groups (percentage)
14% 3%
4%
30%
49%
Foreign Banks
Develop and Investment Banks
Participation Banks
State Owned Banks
Private Banks
Source: tbb.org.tr

Business & Trade

• In December 1999, Turkey became the European Union’s
(EU) first candidate for full membership with a predominantly Muslim population.
• For the first time, Turkey participated as a full member candidate at the EU summit in Nice in December
2000.
• Turkey’s EU candidacy will pave the way for a series of
additional changes, economic and political as Turkey strives
to align its economy and laws with those of the EU
• 34 Articles of The Turkish Constitution have been amended and many of these ammendents actually
coincide with the provisions of our National Program.
• A mid-2006 Eurobarometer survey revealed that 43% of Turkish citizens view the EU positively; just
35% trust the EU, 45% support enlargement and just 29% support an EU constitution
• In the summit of 16-17 December 2004 the EU leaders decided to launch the accession negotiations with
Turkey on 03 October 2005
• 2005, October - Opening of six chapters of the Acquis: Right of Establishment & Freedom to provide
Services, Company Law, Financial Services, Information Society & Media, Statistics and Financial Control
Turkey and EU

• 1949: Membership to the Council of Europe
• 1952: Membership to NATO
• 1963: Associate membership to the EEC
• 1987: Application for full membership to the EC
• 1995: Customs Union with the EU
• 1999. Recognition as Candidate for EU accession
• Laeken Summit held in December 2001 had important implications for the
membership process of Turkey.
• At the Copenhagen Summit held on December 12, 2002, EU submitted December
2004 as a conditional date for Turkey to begin accession negotiations.
• In the summit of 16-17 December 2004 the EU leaders decided to launch the
accession negotiations with Turkey on 03 October 2005
Source: Ministry of Foreign Affairs, Secretariat General for the EU Affairs
The Milestones of Turkey’s Integration with Europe

Exports by Sectors (000) $
1 Precious stones, precious metals,pearls and articles thereof 16 325 215 11%
2 Vehicle other than railway or tramway rolling_stock,parts thereof 15 148 381 10%
3 Boilers, machinery and mechanical appliances: parts thereof 12 000 279 8%
4 Iron and steel 11 332 518 7%
5 Electrical machinery and equipment: parts thereof 9 373 527 6%
6 Knitted and crocheted goods and articles thereof 8 419 757 6%
7 Mineral fuels, minerals oils and product of their distillation 7 708 177 5%
8 Articles of iron and steel 6 093 301 4%
9 Non knitted and crocheted goods and articles thereof 5 431 872 4%
10 Plastic and articles thereof 5 013 146 3%
Total 152 469 087 100%
Imports by Sectors (000) $
1 Mineral fuels, minerals oils and product of their distillation 60 117 407 25%
2 Boilers, machinery and mechanical appliances: parts thereof 26 315 951 11%
3 Iron and steel 19 642 041 8%
4 Electrical machinery and equipment: parts thereof 16 279 680 7%
5 Vehicle other than railway or tramway rolling_stock,parts thereof 14 514 269 6%
6 Plastic and articles thereof 12 505 397 5%
7 Precious stones, precious metals, pearls and articles thereof 8 529 039 4%
8 Organic chemicals 5 064 621 2%
9 Optical,photographic,cinematographic,measuring checking,precision 4 055 512 2%
10 Pharmaceutical products 3 995 651 2%
Total 236 545 045 100%
Exports and Imports by Main Sectors (2012)

• Textiles
• Food Processing
• Automotive
• Mining (coal, chromite, copper, boron)
• Steel
• Petroleum
• Construction
• Lumber
• Paper
Main Industries

• Cotton
• Grain
• Olives
• Tobacco
• Sugar beets
• Pulse
• Citrus
• Livestock
Main Agriculture Products

Top 20 Countries
-2012-
Imports
Country Value: 000 $
1 Russia 26 625 286
2 Germany 21 400 576
3 China 21 295 187
4 USA 14 130 546
5 Italy 13 344 468
6 Iran 11 964 779
7 France 8 589 894
8 Spain 6 023 618
9 India 5 843 638
10 South Korea 5 660 093
11 United Kingdom 5 629 452
12 Ukraine 4 394 200
13 Switzerland 4 304 864
14 Belgium 3 690 309
15 Netherlands 3 660 634
16 Japan 3 601 427
17 UAE 3 596 545
18 Greece 3 539 869
19 Romania 3 236 425
20 Poland 3 058 078
Others 62 955 157
Total 236 545 045
Exports
Country Value: 000 $
1 Germany 13 124 912
2 Iraq 10 822 503
3 Iran 9 921 666
4 United Kingdom 8 694 238
5 UAE 8 174 613
6 Russia 6 681 121
7 Italy 6 373 721
8 France 6 198 666
9 USA 5 604 421
10 Spain 3 717 879
11 Egypt 3 679 214
12 Saudi Arabia 3 676 730
13 Netherlands 3 244 807
14 China 2 833 255
15 Azerbaijan 2 584 734
16 Romania 2 495 778
17 Belgium 2 359 583
18 Israel 2 329 732
19 Libya 2 139 440
20 Switzerland 2 124 554
Others 45 687 518
Total 152 469 087
International Trade

• Apparel
• Germany 10.3%,
• Foodstuffs
• UK 6%
• Textiles
• Italy 5.8%
• Metal manufactures
• Iraq 6.2%
• Transport equipment
• France 5%
• Russia 4.4%
Source: World Fact Book/Turkey
Exports- Commodities&Partners

• Machinery
• Russia 9.9%
• Chemicals
• Semi-finished goods
• Fuels
• Transport equipment
• Germany 9.4%
• China 9%
• US 6.7%
• Italy 5.6%
• Iran 5.2%
• France 4.8%
Source: World Fact Book/Turkey
Imports- Commodities&Partners

• ISE was established on December 26,
1985
• Only stock exchange in Turkey
• Not-for-profit government organisation
• National market traded value is 86,6
billion US$
• Number of companies traded on ISE is
400.
Borsa Istanbul(Formerly Istanbul Stock Exchange)

20 000 000
40 000 000
60 000 000
80 000 000
100 000 000
120 000 000
140 000 000
160 000 000
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
1982
1981
1980
Export
(000 $)
Export Amount by Year

50 000 000
100 000 000
150 000 000
200 000 000
250 000 000
Export Import
(000 $)
Export - Import Comparison

Consumption

Marmara (%) Ege (%) Anatolia (%)
Food
Household
Personal Care
Paper
Diaper
Types of Expenditure İstanbul İzmir Ankara
Housing and rent 33% 30% 28%
Food and non-alcoholic
beverages
18% 20% 18%
Transportation 14% 14% 18%
Restaurants and hotels 7% 6% 6%
Furniture, houses appliances and
home care services
6% 6% 6%
Communication 4% 4% 4%
Clothing and footwear 4% 5% 5%
Various good and services 4% 4% 4%
Alcoholic beverages, cigarette
and tobacco
4% 5% 4%
Entertainment and culture 3% 3% 3%
Education services 3% 2% 3%
Health 2% 2% 2%
Consumption by Region

Consumption Type Ratio of Income (%) Average Cost (YTL)
2004 2005 2004 2005 Icrease (%)
Food
Alcohol and Cigarettes
Clothes-Shoes
Housing and Renting
House Furniture
Health
Transportation
Telecomunication
Culture and Entertainment
Education Services
Otel, Restaurant and Caffes
Other goods and services
Total
Types of expenditure
Distribution of household
consumption expenditures (%)
2010 2011 Increase
Housing and rent 27,1 25,8 -1,3
Food and non-alcoholic beverages 21,9 20,7 -1,1
Transportation 15,1 17,2 2,2
Furniture, houses appliances and home care services 6,3 6,4 0,1
Restaurant and hotels 5,4 5,7 0,3
Clothing and footwear 5,1 5,2 0,1
Various good and services 3,7 4,3 0,5
Alcoholic beverages, cigaratte and tobacco 4,5 4,1 -0,4
Communication 4,1 4,0 -0,1
Entertainment and culture 2,8 2,7 -0,1
Educational services 2,0 2,0 -0,1
Health 2,1 1,9 -0,2
Consumption

0
5
10
15
20
25
30
2010
2011
Consumption

2000 2001 2002 2003 2004 2005 2006 2007
HYPER, CHAIN AND
SUPERSTORES
Hypermarket
>2500 m2
2,979 3,640
129 149
4,005 4,242
151 143
4,809 5,545
152 160
6,474 7,221
164 178
Big Sized
Supermarket 306 357 368 367 396 454 504 568
1000-2500 m2
Supermarket
400-1000 m2 726 835 909 968 1,082 1,258 1,567 1,712
Small Sized
Supermarket 1,818 2,299 2,577 2,764 3,179 3,673 4,239 4,763
<400 m2
Medium Sized
Supermarket 13,232 13,210 13,555 14,537 15,197 15,076 14,775 14,875
50-100 m2
Grocery
<50 m2
TOTAL OF MARKETS
136,763 128,580
152,974 145,430
122,342 124,283
139,902 143,062
122,781 120,397
142,787 141,018
116,857 115,221
138,106 137,317
Distribution Channels in Turkey

0
50
100
150
200
250
300
350
Number of Shopping Malls
Source: E&Y, AYD, Akademetre
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Leasable Retail Area in
Shopping Malls
Shopping Malls in Turkey

• Approximately 25% of the consumers are in İstanbul, İzmir and Ankara
• Marmara Region has almost half of the purchasing power of Turkey
Consumption

(1) Data is by the end of April, 2013.
Turkish Transportation Sector Statistics 2012
Railway
Length of High-speed Line (km) 888
Passenger Traffic in High-speed (passenger - km)(103) 914.019
Length of Conventional Line (km) 8.324
Sea
Goods Loaded(2)
80.383
Goods Unloaded(2)
171.405
Passanger Traffic(2)
843
Road
Lenght of Provincial and State Roads (km) 65.382
Lenght of Motorways(km) 2.127
Number of Vechiles(1)
15.821.787
Passanger Traffic (person-km; domestic) 258.874
Good Carried (tonne-km; domestic) 216.123
Air
Domestic Passangers 64.721.316
International Passengers 65.630.304
Freight data covers cargo, post and baggage handdled 2.249.133
(2) Data is by the end of 2012.
Transportation Preference

Airport Distribution

Mobile subscribers 2000-2012 Internet Users 2003-2012
Users
Source: www.tk.gov.tr
Year Subscribers
2000 16,133,000
2001 20,019,000
2002 24,937,300
2003 29,018,801
2004 34,118,000
2005 45,140,000
2006 51,659,000
2007 60,000,000
2008 65,800,000
2009 62,800,000
2010 61,800,000
2011 65,300,000
2012 65,800,000
Year Subscribers
2003 6,000,000
2004 10,220,000
2005 16,000,000
2006 18,700,000
2007 21,974,000
2008 26,500,000
2009 29,000,000
2010 32,500,000
2011 38,000,000
2012 50,000,000
Technology Usage

Media

Television
Newspape
r
Magazine Outdoor Radio Cinema Internet
2009 1442 746 72 198 88 39 182
2010 2018 856 86 252 104 45 252
2011 2447 952 94 306 121 53 344
2012 2605 1012 101 328 129 54 421
0
250
500
750
1000
1250
1500
1750
2000
2250
2500
2750
MillionTL
Ad Spendings Variety
Source :Turkish Association of Advertising Agencies
http://www.rd.org.tr/
Advertisement Spendings

0
1000
2000
3000
4000
5000
2009 2010 2011 2012
Totals Advertisement Spending
Years 2009 2010 2011 2012
Total Ad
Spendings (M TL)
2767 3613 4320 4652
Source : Turkish Association of Advertising Agencies
http://www.rd.org.tr/
Advertisement Spendings

TV TV Newspaper Mags Radio Radio Cinema Outdoor Outdoor
alltime peak mono colour alltime peak small large
Germany 100 132 95 74 25 38 506 2,959 4,520
UK 100 130 30 71 34 39 632 3,590 4,437
France 100 121 151 53 43 56 910 2,466 14,903
Italy 100 119 255 144 45 49 661 4,276 9,401
Spain 100 77 67 75 69 65 563 3,977 3,395
Netherlands 100 104 86 47 19 19 455 2,020 10,901
Denmark 100 110 26 53 5 N/A 402 1,966 2,796
Belgium 100 119 81 42 27 28 294 1,306 3,280
Greece 100 103 104 212 13 50 3,076 7,052 2,689
Russia 100 108 131 302 122 111 5,648 19,146 33,859
Poland 100 120 65 149 42 41 1,834 9,252 12,336
Turkey 100 138 359 1.168 15 N/A 4.700 4.500 21.000
Croatia 100 460 590 477 4 5 N/A 20,874 27,601
USA 100 113 276 76 29 36 256 11,870 5,135
Australia 100 168 50 146 88 62 3,415 13,768 44,995
Japan 100 62 35 63 128 64 157 4,610 N/A
China 100 54 1,314 240 7 N/A 4,038 1,944 2,436
Adults CPM indexed on TV all time cost

100 + milyon $
50 - 75 milyon $
25 - 50 milyon $
15 - 25 milyon $
Advertiser
Turkcell Migros
Vodafone P&G
Arçelik TAB Gıda
İş Bankası THY
Avea TTNET
Benckiser Türk Telekom
Boydak Grubu Unilever
Coca - Cola Ülker
Denizbank Yapı Kredi
Eti Bank Asya
Finansbank Bosch
Frito Lay Colgate/Palmolive
Garanti Bankası Dr. Oetker
Halkbank Evyap
Hayat Kimya Ferrero
Top Advertisers 2012

• Research Company: TNS / Kantar Media
•Methodology: Panel & People meter system, based on minute ratings. 5000 Series Modular
PeopleMeter is used. Digital TV measurement has started in 2005.
•Sample Structure: Total of 3.500 households. Represents 56,2 million people age 5 and above.
•Coverage : 40 Cities
•Frequency of data : Daily
•Content : All viewership data
Television Measurement

•Generalist: ATV, Kanal D, Show TV, Star, FOX, Samanyolu TV, Kanal 7, Flash TV, TV8,
Kanal 1, Cine 5
•News/Economy: NTV, CNBC-E, CNN Turk, Haber Turk, SkyTurk, Kanalturk, TGRT
Haber, 24 TV, Haber 7, STVHaber,
•Music: Number 1, Kral, Dream TV, MMC, Powerturk TV
•Digital: Digiturk, D-Smart
•State: TRT 1, TRT 2, TRT 3, TRT 4, TRT Int
•Regional: Doğu TV, Karadeniz TV, Ege TV, Kanal A, Kanal 5, Kon TV, Kordon TV, Marmara TV, Ege
Mesaj, KadırgaTV, Kaçkar TV, Showroom TV, Selam TV, Kanal Türk, Vizyon TV, Olay TV
•Theme: Discovery Channel, National Geographic, History Channel
Channel Profile

2008
19%
2009
18%
2010
20%
2011
20%
2012
23%
SOURCE: http://www.mandmglobal.com/media-passport/turkey.aspx
Media Consumption (By Year)

• Research Company : KMG Research
• Methodology : Diary method
• Sample Structure : Total of 12.900 panel members.
Represents 23.5 million people age 12 and above.
• Coverage : 24 cities
• Frequency of data : Quarterly
• Content : All radio listeningship data
• Radio adspend is measured by SAM Research.
Radio Measurement

Station Profile
• Top 10 most listened to radio stations broadcasting Turkish music are: Kral FM, Süper FM,
Power Türk, Alem FM, Joy Turk, Slow Turk, Radyo D, Istanbul FM, Best FM, TRT FM, Radyo Tatlıses.
• Top 10 most listened to radio stations broadcasting foreign music are: Metro FM, Virgin Radio, Power FM,
Number One FM, Joy Fm, Radyo Mydonose, Radyo 5, Capital Radio, Radyo Dokuz Eylül,
Radyo ODTU, Radyo Nostalji.
Station Profile

Turkish National Readership Survey
• Research Company
• Methodology
• Sample Structure
age 15 and above.
• Coverage
• Frequency of data
• Content
: TNS Piar
: Face-to-face interviews
: 48,000 interviews per year Represents 47,3 million people
: 26 cities, 24 provinces
: Quarterly
: Readership profiles and reach figures of daily newspapers with
circulation 10,000+, newspaper supplements, weekly and monthly magazines with
circulation 5,000+
Press Measurement

Average Daily
*Source: Yay-Sat/Medyatava Period : May-June 2013
Newspaper Name
Avarage Daily
Circulations
ZAMAN 1.074.836,88
POSTA 438.396,13
HURRIYET 391.750,60
SÖZCÜ . 334.365,50
SABAH 315.272,88
FOTOMAÇ 207.173,88
HABERTÜRK 201.581,75
FANATİK 192.332,67
TÜRKİYE 181.130,13
MİLLİYET 174.150,71
VATAN 133.457,40
STAR 130.939,88
YENİ MESAJ 75.912,67
AMK 64.481,00
Newspapers

• General News: Posta, Hürriyet, Sabah, Sözcü, Zaman, Milliyet, Haberturk, Akşam, Takvim, Türkiye, Vatan,
Güneş, Cumhuriyet, Radikal, Star, Yeni Şafak, Bugün
• Economy: Dünya, Yeni Radikal
• Sport: Fanatik, Fotomaç, Efsane Fotospor
• Regional : Yeni Asır
Title Profile

• Main magazine groups: Doğan Egmond, Doğuş Group, GD, Merkez Group, Nova
Medya, Türk Medya, Vatan Group, Vogel.
• Magazine readership and magazine subscriptions are very low in Turkey.
Magazine Summary

• Outdoor has been a fast growing medium in Turkey with new approaches (mega posters,
3D posters, renovated bus stops & billboards, home boards, bus coverings)
• The major contractors are : Ströer Kentvizyon, Era, Clear Channel, Wall, News Outdoor,
Media Pano, Şehir Işıkları Reklam
• Due to extreme demand, early reservations are a must
• AÇIAK - Technical committee for outdoor measurement has been formed to launch an
outdoor research
Outdoor Summary

• TGI Turkey provides the following topics on cinema :
• audience profile
• frequency
• recency
• type of movie preferred
• origin of movie preferred
• Fida Film provides ad-hoc cinema viewers profile surveys
• Number of tickets sold in cinema is measured through box office receipts by
Warner Bros.
• Adspend is reported by Bileşim from the figures of Fida Film
Cinema Measurement

Culture & Tourism

Black Sea
Marmara
Eastern
Anatolia
Aegean
Central Anatolia
Mediterranean
Southeastern
Anatolia
Regions

• İstanbul(the biggest city)
• Ankara (the capital)
• İzmir (typically Aegean)
• Aegean coast (Çeşme, Foça, Bodrum, Marmaris,Efes,..)
• Mediterreanian coast (Antalya, Alanya, Fethiye,..)
• Safranbolu in Black Sea
• GAP (largest development project)...
Sightseeing

• Yachting
• Mountaineering
• Underwater diving
• Golf
• Conventional Facilities
• Hot Springs&Spas
Activities

• Railways: 8699 km
• Highways: 426,906 km
• Waterways: 1200 km
• Ports and harbors: Gemlik, Hopa, İskenderun, İstanbul, İzmir, Kocaeli, İçel, Samsun,
Trabzon
• Airports: 98
• Heliports: 20
Source: World Fact Book/Turkey(2012)
Transportation

• National Public Holidays:
January 1: New Year's Day.
April 23: National Sovereignty and
Children's Day
May 19: Ataturk Commemoration and
Youth and Sports Day
August 30: Victory Day
October 29: Republic Day
• Religious Public Holidays:
Kurban Bayram (Eid al Adha)
Ramazan Bayram or Seker Bayram
(Eid al Fitr)
Holidays

• Government Offices
Monday-Friday (8:30-12:30) , (13:30-17:30)
Saturday-Sunday (closed)
• Banks
Monday-Friday (8:30-12-00) , (13:30-17:00)
Saturday-Sunday (closed)
• Shops
Monday-Saturday (9:30-13:00) , (14:00-19:00)
Sunday (closed)
• İstanbul Covered Market
Monday-Saturday (8:00-19:00)
Sunday (closed)
Working Hours

Turkey 2013

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