Orient Group of Companies is a leading manufacturer of electrical appliances in Pakistan. It was established in 1957 and has expanded to include distribution of brands like Mitsubishi, Samsung, and Transcend. Orient aims to increase growth through innovations, low electricity consumption, and a low cost strategy. It targets all family members and social classes through products at different price points and quality levels. Orient uses advertising and an integrated sales channel strategy. While it has a strong position in Pakistan, opportunities exist to improve operations, address issues like power outages, and expand internationally.

4. Orient Group of
Companies has been on
the forefront of design
and development, by
coming up with new
products and
increasing its presence
in all its featured
markets.

5. Orient company was established in
1957and now one of the leading
manufacturer of electrical appliances in
Pakistan. The company has its own
reputation and now the largest company
in Pakistan in electrical household
appliances.

6.  Now orient has started new four business under name of
orient group of companies:

7. And now orient is only the one company in Pakistan which
doing distribution of following brands
•Mitsubishi
•Samsung
•Transcend

8.  After analyzing market we analyze about competitors of
orient, following are the competitors of orient.

9. The objective of the marketing plan is to increase the
company growth.
Our market strategy defines specific actions to
perform the company aim and objective and keep its
brand position within the market

10.  Innovations
 Low electricity Consumption
 Products consume less electricity
 Low cost strategy

11. • 1. High quality expensive Products (attracting rich
families)
• 2. Medium quality moderate Price Products (For
medium class families)
• 3. General Products of daily usage common use

12. o Positioning: The image of the product in the consumer’s
mind
o Demographics: For whole family
o Age: No limit
o Gender: Both
o Family life cycle:
It focuses on the whole family.
o Social Class:
Upper class, upper middle, upper lower, middle upper and in
somehow middle and lower middle classes are focused.

13.  Penetration strategy: On the launching time orient set
low price to capture middle income group and some
how orient increase their price.
 Bundle pricing on special occasions

14. o Orient use vertical integration channel.
manufacturer
Wholesaler
Retailer
Consumer

15.  Print media.
Newspaper
Arora magazine
 Electronic media.
Website.
Television.

17.  Orient introduced its air conditions in 2006 so there are 8 years for
any product to be in growth stage so currently it is in between
introduction and growth stage and still it is growing in Pakistan.

18.  Best Advertisement
 Innovative Ideas
 Best services
 After sale services
 Guaranteed products

19. •Orient is a low cost operator
•The company is losing a lot of money due to extra
labors and manual work
• Associated staff not trained
•Thefts events mostly occurs

20.  Many Products.
 Innovative machine refrigerator with multimedia
system
 Molinaks.

21.  Electricity problem
 Gas problem
 Political issues
 Law an order issues
 Environment issues
 Internal employees

22. According to customers orient air conditioners have
better quality and have reasonable price.
 Some says orient has better quality
 Some says orient has good technological
 Some says it use low electricity consumption
 Some says its cooling is great
 Some says is design is good
 Some people have no awareness of orient company

24. They should focus on future consideration instead of short
term profit.
They must expand their advertisements to capture more
market share.
To improve quality by spending more on R&D department.
It has to change its physical positioning.

25. As you now they capture large share in Pakistan market
know they must move towards international market.
To use differentiation as a competitive strategy.