Technology has increased travelers' expectations, making it difficult for the tourism industry to satisfy demanding new travelers. To attract these digital-savvy travelers, tourism marketers must rely on trends like using micro online platforms and social media to provide up-to-date local information, personal recommendations, and unique deals. They must also ensure full responsiveness across devices and use creative campaigns to engage travelers from research to booking.

1. New Tourism

6. ok

9. New
Marketing
WOM +
Internet

10. NEWS

13. NEWS FLASH!
 Technology enables consumers with better travel alternatives
causing higher expectations.
 Tourism is now more difficult then ever for satisfying high
demanding new travelers.

16. In New Tourism
Travelers rely on digital for travel inspiration as well
as research and booking.
Travelers are increasing their enrollment in loyalty
programs impacting their likelihood to book.
Travelers comparison shop for travel, and anticipate
shopping around more in the next year.
Travelers move across devices for all types of travel
activities, from research to booking and check-in.
Usage of user comments and online travel videos is
increasing among travelers.

27. Must
Trends
Tourism
Marketing
Micro online-platforms with up-to-date local info and
lifestyle content with extensive use of visuals and videos.
More personal content and friendly interaction with user
recommendations and reviews.
Deep and cross-integration with multiple Social Media
channels.
Full responsive across all devices and instant mobile
accessibility.
Attractive local offers, unique deals and memorable
experiences.

28. Must
Trends
Tourism
Marketing (cont.)
Creative 360 travel campaigns with attractive
incentives.
Extensive use of maps and comprehensive search.
Continous SEO & SEM and cross-integration with
multiple Social Media channels.
User registrations and subscriptions for periodic
newsletters and instant deals.
Instant visitor assistance via online chat.