Andrea Febbraio co-founder of ebuzzing workshop at iStrategy2012 London

1. Social Meets
Video
London 22-23nd May
The global platform for social video advertising

2. AN OLD FRIEND

3. 27/04/09

4. 27/04/09

5. SOAP OPERA TIME IS OVER!!!

6. SOCIAL VIDEO
ADVERTISING

8. NOW LET’S TALK
ABOUT VIDEO

9. 27/04/09

10. EVERYBODY
IS FIXED ON ONE KPI

11. MINE IS BIGGER

13. ENGAGEMENT

14. ENGAGEMENT IS THE SILVER BULLET

16. MOST COMMON BUZZ LEGENDS

17. CONTENT IS THE KING
DATI NIELSEN

18. DISTRIBUTION IS THE QUEEN

19. 99% YOUTUBE VIDEOS = LESS THAN 100K VIEWS

20. Source: Tube Mogul: Video Advertising Playbook, 2010

21. YOU DO NOT
NEED TO BE A
JEDI

22. TIPPING POINT

23. KICK OFF WITH A BANG

24. FIRST 24H ARE CRITICAL

27. HOW DO YOU FILL THE
GLASS?

29. IS YOUR BRAND CONTENT SAFE

30. DON’T USE OLD STYLE
SEEDING

31. SEEDING GOES ANYWARE

32. EVEN EVA MY DAUGHTER KNOWS ABOUT IT 

33. 100% BRAND SAFE
IS THE NEW MANTRA

34. br N
an O
d T
sa
fe

36. BLOGS ARE NOT DEAD 

37. .
Source: NM Incite

40. THE SUGAR
FB IN-GAME VIEWS

42. Average social gamer
Not this guy
Popcap / Information Solutions Group 2010 Social Gaming
Research

43. Ultra-fine targeting abilities (leveraging FB
data – age, gender, location)

44. Opt-in Model
USER OPT-IN TO WATCH NOT FORCED AS

45. Opt-in Model
3XTIMES SHARES RATE COMPARE TO SEEDING
TubeMogul Report

46. VERY POSITIVE HALO EFFECT
http://socialtimes.com/a-complete-look-at-how-social-games-increase-brand-awareness-by-up-to-550_b42094

48. ET vs FACEBOOK

50. Video performance – Campaign simulation
250,000
paid views
40%
estimated free views
OTS:
5-6% 8%
CTR share rate
3.250.000
people
€30,000

51. BUT…

52. 27/04/09

53. 27/04/09

54. BE A JEDI…
andrea.febbraio@ebuzzing.com
Co-founder